ibm stockholm social media

Innovation that matters © 2012 IBM Corporation

Lars-Olof AllerhedTechnical Director, IBM

IBMThe innovation company *

Innovation that matters © 2012 IBM CorporationSlide 2

What is IBM?- You meet us every day


IBM and the IT Industry Today

Consumer Enterprise

High-value, innovation,integration

High-volume,undifferentiated products or services

Innovation that matters © 2012 IBM Corporation4

IBM has reinvented itself many times. But through it all, its DNA, its soul remained intact. That’s because of something that was part of this company since its inception.

IBM’s most important innovation wasn’t a technology or management system. Its revolutionary idea was to define and run a company by a set of strongly held beliefs – beliefs that would transcend economic cycles, geopolitical shifts, and generations of products, technologies, employees and leaders.

IBM’s most important innovation was “the IBMer”


Our Workforce: Competitive Advantage through Expertise

Asia Pacific71,613

EuropeMiddle EastAfrica94,239

Canada19,577

United States132,942

Latin America10,630


Dedication to every client’s success

Innovation that matters – for our company and for the world

Trust and personal responsibility in all relationships

IBM Values


5 IBM Nobel Laureates

Number one in patent generation for 16 consecutive years (4,186 patents awarded to IBM in 2008)

The first company to earn more than 4,000 patents in one year, nearly tripling Hewlett-Packard’s and exceeding the amount from Microsoft, Hewlett-Packard, Oracle, Apple, EMC, Accenture and Google combined.

400,000 IBMers worldwide

IBM’s Talented People


Invention

+ Insight

= innovation

http://domino.research.ibm.com/comm/www_innovate.nsf/pages/index.html


Other people around the world

Other IBMers around the world

Other IBMers in your country

Co-Workers

Blogs: extend people’s networks

Friends

YouJimMary

Your manager

Jim’s manager

Susan

JohnHelen

Roberto

Akira

Chris

Peter

Frequent e-mails

Infrequent e-mails

Blogs

s o c

i a

l

c o

m p

u t

i n

g


Example: My blog entry…

Slide 12


What could you do

with a million-person

product development lab…

…or with a billion-person

workforce?


What to use to achieve?

It’s not just about availability or even accuracy, it’s really

about Credibility

and Value


Which way do I go to get what I need?

Communities are one way to get the

direction you need. They put you in touch with the

right people and the relative content


The knowledge sharing gap

Tags identify subject

matter experts and helps people with questions find

the people with the answers


Silos of content (and ideas)

Social Bookmarks share ideas and content across organizational boundaries and

generates new connections with similarly interested people


Information Loss

Using libraries, activities, community files, etc. you can

store Content in the Context of the

work being done.


And you can solve additional business problems


Like…who’s who in the zoo


Like…who’s who in the zoo

Profiles not only

points to a person, but also provides credentials


Activities quickly get you going and keep

you (and others) on track

…and keeps your head out of your in-box

Activities


The big picture


25th October – Ginni Rometty announced as CEO

Slide 24


Dream, create, explore, invent,pioneer,imagine:

Do these words describe what you do?


But what could you do if all But what could you do if all objectsobjects were were intelligent…intelligent…

…and connected?


What could you do with

unlimited computing power…

for pennies?

Could you predict the path of a storm

down to the square kilometer?

Could you identify another 20% of proven oil reserves without drilling one hole?

ibm stockholm social media

Technology

innovation

content

ibm

people

likewhos

ibms

company

ibmers