social media stockholm
TRANSCRIPT
Mathias Klang
SOCIAL MEDIA
Why is social media importantWhat changes?
EVERYTHINGREALLY!
03/09/10
Sweden is home to one of the most famous social media sites in the world...
No, its n
ot
Ikea
03/09/10
03/09/10
The development of torrent technology is a direct consequence of the law
What is social media?A search for theories...
You will not find
understanding
in a legal statutes
PIERRE BOURDIEU
"social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."
Family, clan, tribes
Post-industrialsociety
Gift Giving
Mauss The Gift (1924)
A need to belong
A need to contribute
Recognition/Reputation
Gifts/Obligations
Whats missing?
is this society not built by law?
2/3 of the world internet population visits social media sites
Nielsen, Global Faces & Networked Places, 2009
But do networks exist?Milgram – Small world
Six degrees of separation
SIX DEGREES OF KEVIN BACON
asocial media, asocial nets
”Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about…” Doctorow
Networks & Media
20
MEDIA
Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, maj 2009)
From consumers to producers...
Works, comments, tags, recommendations...
CULT OF THE AMATEUR
“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the
people who are in control.”
The digital revolution has opened many new and inexpensive methods of distribution, but it has not made content free.
Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by
WIKIPEDIA – source of all knowledge13 000 000 articles
3 000 000 In English
345 446 in Swedish
Tillväxt svenska wikipedia
The original version of this image was created in October 2006, using volumes 25cm high and 5cm thick (some 400 leaves), each page having two columns, each columns having 80 rows, and each row having 50 characters, ≈ 6MB per volume. As English Wikipedia has 4.4GB of text (October 2006) ≈ 750 volumes. Note that these are conservative
YOUTUBE
YouTube
13 hours of film per minute
100 000 000 clips viewed daily
Oct 04: 1,000,000
Apr 05: 10,000,000
Feb 06: 100,000,000
May 07: 500,000,000
Nov 07: 2,000,000,000
Nov 08: 3,000,000,000
Oct 09: 4,000,000,000
SOCIAL MEDIA
What about the networks?
Facebook (2004)
“If Facebook was a country it would be the 8th most populated in the world, just ahead of Japan.” Mark Zuckerberg, 2009
“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Mark Zuckerberg, 2010
Facebook (2004)
5 000 000 000 minutes per day
The meaning of:
Friend
Unfriend
“New” issuesFriends with family?
Friends with boss?
MATS MÜGGE
”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
TWITTER (2006)
January - February 2009 twitter grows by 1382%
ABout 3 000 000 tweets every day
Gossip4 DimensionConversationNews
The long approach
HISTORY
Writing: An information system where storage is
outside the human body.
Independent of space and time.
The history of writing is all about reducing production costs
03/09/10
Copies
Cost
Initial cost
First Copy
In a digital environment the cost of copying moves towards zero.
In an Internet environment the cost of copying is shared by the end user
Analogue
Digital
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FUNDAMENTAL SHIFT
03/09/10
Copyright Law
(Statute of Anne 1710)
Modern Swedish 1960
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Free Speech
Sweden (free press) 1776
US Constitution (1 amend) 1791
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Privacy
Right to Privacy 1890
Modern Swedish Datalagen 1973
Modern European (DP directive) 1995
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Can copyright, privacy & speech still be regulated by law?
Should they be?
FREE, or the evolution of
business models
Software
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03/09/10
Richard Stallman has proved empirically that economic rewards
are not a prerequisite for creation
The Search Engine
To google... (since 1997/1998)
The Database
Since 1990
The encyclopedia
Since 2001
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03/09/10
Jimmy Wales showed that Stallman's ideas could scale
and include a hugely differentiated group
Google Earth
Google Maps
Google Books
NEW? SCALE & COSTLESSNESS
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2006
Wikipedia
Blo
gg
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Wikipedia
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Wikipedia
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Second Life
Skype
My Space
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Wikipedia
Blo
gg
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Second Life
Skype
My Space
Digg
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Wikipedia
Blo
gg
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Second Life
Skype
My Space
Digg
Ning
YouTube
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Wikipedia
Blo
gg
er
1999
Second Life
Skype
My Space
Digg
Ning
YouTube
Spotify
THE END OF FORGETTING curse of perpetual memory
Social Change?
Life is organized by technology
03/09/10
Main argument today: if copying costs move towards
zero then law must create artificial barriers...
03/09/10
But law attempts to ignore technology
FAIL
:)
03/09/10
This argument forgets technology
& society
03/09/10
LAW
PROGRAMMED & CONTEXTUAL SOCIAL RULES
ARCHITECTURE
THE DISRUPTION OCCURS WHEN THE TECHNOLOGY,
WHICH IS INTRODUCED EFFECTS THE SOCIAL
ARRANGEMENTS AROUND WHICH WE BUILD OUR LIVES
Impulse: control
Command & Control is an inefficient system
To be use
d
To be use
d
with ca
re!
with ca
re!
03/09/10
This problem will be solved later, first we just have to...
FAIL
:)
Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirtyfive is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirtyfive is against the natural order of things.
Law, Contracts & Licenses
RIGHTS
Regulation thru code & contract more efficient
Where does this leave the state?
Where does this leave our rights?
Governments, Organizations & Families
POWER
The power of Social media: Speech
But it makes surveillance easier too...
The knife incites to violence - Plato
TECHNOLOGY
New Social Skills?
PROTESTS
Animals Rights Alliance
Starbucks Protest
Single Danish Mother
TACK!