social media adoption - the ibm story
DESCRIPTION
Another deck about social media and IBM, based on a previous deck I used in the past. The presentation covers three main topics: what is web/enterprise 2.0 ; why should I care ; the IBM story.Enjoy!TRANSCRIPT
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Social Media Adoption
The IBM StoryDvir Reznik
IBM Software Group
Dvir Reznik
IBM Software Group
It’s all about the people,
YOU !
What are we discussing today?
W/E 2.0 – what? why? who?
Why should I care?
The IBM story
45,000,000 content consumers250,000 publishers
User-Generated Content
Published Content
Partially based on Dion Hinchcliffe’s Web 2.0 blog
Web 1.0 - Reading
1,000M content consumers80,000,000 publishers
User-Generated Content
Published ContentCollective Intelligence
Partially based on Dion Hinchcliffe’s Web 2.0 blog
Web 2.0 - Participation
The Long Tail
amazon.com sales
Amazon.com inventory: 3m books
Barns and Noble store: 200k books
iTunes songs
The Long Tail
Social computing enhances social networks
Social x, Social y, Social z
What are we discussing today?
W/E 2.0 – what? why? who?
Why should I care?
The IBM story
Change…
You are the next workforce – Gen Y
97% own a laptop
94% own a cellphone
76% use instant messaging
15% of them are connected, 24/7
34% consider the web as their primary source for news
28% are blggers, 44% are readers
75% of students manage their life via facebook
Connecting to the Net.Generation: What higher education professionals need to know about today's students, NASPA; First edition (March 29, 2007)
E2.0 Adoption
'Businesses that won't implement Web 2.0 tools will
stay behind'
Darko Herlick, Gartner VP and CIO
E2.0 solutions can help corporations:
Lead the market with product innovation – shorter dev cycles
Enable the new generation to get updated, faster
Harness the knowledge of retirees
Respond to customers, faster and more accurate
What are we discussing today?
W/E 2.0 – what? why? who?
Why should I care?
The IBM story
Communities
Blogs
Dogear
Activities
Profiles
2002 2005 2008
ENTERPRISE 2.0 AT IBM
Persona Bluepages & Persona redesigned ConnectionsProfiles
BlueGroups Community tools Community Map ConnectionsCommunities
BlogCentral ConnectionsBlogs
Dogear ConnectionsDogear
Instant Collaboration
OpenActivities ConnectionsActivities
ActivityExplorer
19
20
ACL – 7 LevelsACL – 7 Levels
PersonalizationPersonalizationFunction Based AccessFunction Based Access
Low Cost ChannelLow Cost Channel
Web 2.0 and UGCWeb 2.0 and UGC
Profile based PersonalizationProfile based Personalization
21Template Documentation
Blog Central Dogear
Lotus Connections
Enterprise Tagging SystemHannover
Fringe3/4
DB2 on Rails
Podcasting Pilot
TAPThe River
Lasso Effective Meetings
Wiki CentralEnterprise Mashups
Forums On The Web
Tommy!
ThinkPlace
PassItOn
BlueMail
QEDWiki
Activity Centric Computing
The Greater IBM Connection
WebAhead
SameTime 7.5.1
OpenAJAX Lotus QuickrMany Eyes
w3 Media LibraryRSS
Cattail
Beehive
Something old …ISSI is the OLD way to get software from IBM … Supported by IBM so you can call the help desk
The NEW way to get software at IBM …TAP = Technology Adoption Program … where ideas come to life!
Holds over 514,000 profiles and is the hub of user requests & all applications authentication for IBM.
Home of over 364,351 bookmarks with 917,562 tags. Serving a contributor population of 11,597 with enterprise search access to all IBMers.
Houses 361 public communities, 154 private communities with over 3,800 unique members.
Enables ad hoc collaboration with over 29,735 active activities for 56,633 users.
Hosts 10,847 weblogs, 89,682 entries with 37,349 users and 18,758 tags. Used by IBMers as a source of idea and information sharing.
Social media @ IBM
Connecting and empowering IBM’ers so they can respond faster using innovative
solutions
IBM’s Bluepages ….(basic profiling)
Advanced Profiling
Fringe Automatic pulls from public sources
Beehive Personalized profile (like Facebook)
Social BookmarkingLotus Connections Dogear = IBM Social Bookmarking
Store your bookmarks centrally
Share your bookmarks
Tag your bookmarks
Improve searchability
Maintain a common set of reference materials for a community or team
A relatively small number of people dogear
BUT
All 350,000 employees can benefit
CattailCattail is person-centric file sharing
Buddy Lists
My Collections
Search Cattail for files of interest like you would Google
Search for People
Set up your watchlist
Keep it SOCIAL!
What have we discussed today?
W/E 2.0 – what? why? who?
Why should I care?
The IBM story
read: dvirreznik.blogspot.com follow: twitter.com/dvirreznik
connect: linkedin.com/in/dvirreznik see: flickr.com/photos/dvirreznik
review: slideshare.net/dvirreznik bookmark: del.icio.us/dvirreznik
friends: facebook.com
Thank you! Questions?