© 2013 IBM Corporation

IBM Exceptional Digital Experiences

Digital Asset Management – The Rich Media Edition

2

There is a Reason Why Web Sites Went From This...

3

To This...

4

And This...

5

Rich Media Drives Customer Engagement & Revenue

➢ Customers that view a video are 144% more likely to place that item in a shopping cart.➢ Visitors who watch a video are 64% more likely to make a purchase.➢ Consumers are 27 times more likely to click through online video ads than standard

banners, and click through rates for video are 12x rich media ads.➢ Users are 6x more likely to visit a site if video is used in an ad and nearly 3x

more likely to visit if rich media is used.

6

And Marketers Have Embraced Rich Media -- Big Time!

● 87% of online marketers use video content

● 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blog integration

7

The Growing Use of Rich Media Has Created Challenges for Organizations...

What digital media do we own? How do we find the needed asset across multiple repositories - including users'

desktops?How do we search for non-textual digital assets? How can users be

certain that we own the rights to the assets they find?

8

How do we keep all of this rich media topical and fresh?

How do we avoid replicating assets – which negatively affects brand consistency, & decreases utilization & ROI of existing assets?

How do we collaborate with de-

centralized teams and third-party

digital agencies?

How do we speed up our clunky, manual workflows?

…Which Tax Users' Patience & Slow Time to Market

9

How do we create, manage, and publish all of the different asset formats and sizes for all of our

required channels?

Perhaps Most Challenging...

10

Digital Asset Management (DAM) to the Rescue

Digital assets can include pdf, photos, videos, graphics,

flash, web pages, audio files, banner ads, games, Microsoft

Office files, animations, brochures, and catalogs.

DAM: a secure repository for organizing, enhancing,

collaborating on, managing, and distributing digital

assets.

11

Meta-Data Gives Digital Assets Meaning

12

Why Digital Asset Management is Important

DAM helps organizations to:●Improve market perception and ensure brand consistency across all customer touchpoints

●Enhance collaboration across disparate teams, speeding time to market.

●Reduce costs by automating the processes around managing rich media

●Save time & money and boost employee productivity and satisfaction by having one centralized repository, making discovery of assets much quicker and reuse much higher.

●Reduce risk of copyright issues through rights and usage tracking.

●Generate revenue by licensing rich media to third parties.

13

Introducing IBM Customer Experience Suite Rich Media Edition

A best of breed, end-to-end digital asset management solution:

•Deliver captivating, immersive digital experiences by incorporating rich media across Web and mobile channels for brand differentiation

• Unleash & accelerate the creative production process with collaborative capabilities for designers, agencies and creatives

➢ Incorporate assets from leading creative tools like Adobe Photoshop, Apple Final Cut Pro, Avid, Adobe InDesign, Quark XPress

• Maximize rich media value with centralized management, search & comprehensive editing support for images, video and more

14

Market-Leading DAM Capabilities...

15

Video Enabled Out-of-the-Box

The Rich Media Edition is ready for video out-of-the-box:

● Built in support for ingesting, transcoding, rendering, and publishing video

● Ease of use features include “play-in-place” functionality, storyboarding, and drag-and-drop upload of video

● Support for comments and annotations facilitate collaboration across disparate teams

● Integration with Brightcove handles the complexities around detecting and adapting to user bandwidth

Adding annotations to videos aides the collaboration process – especially when remote teams are involved

16

Delivers professional quality video to audiences on any device using the digital channel

➢ Automatically detects device and bandwidth and uses best rendition for highest quality playback

Customizes viewer experience by styling player with WYSIWYG point and click capabilities for branding

Broadens audience reach with CDN integration for fast and secure delivery across the globe

Deliver and Stream HD Videos with Brightcove

17

Search Capabilities Like No Other

Conquer the challenges of finding the exact digital assets you need, improving asset reuse and ROI:

Simple SearchTaxonomies Meta-data

Directory

Keyword

Faceted

Visual DateColor Profile “Find Like Assets”

Phonetic Search for VideoText in Image

18

Seamlessly Integrated Into IBM Web Content Manager

Simple and easy for content authors to search for and select digital assets -- right in context:

19

Intuitive User Experience

An intuitive, desktop-like browser interface supports a complete set of DAM functions, including drag and drop, type-ahead, cropping, formatting, and scaling – without the need for plugins or custom installations:

© 2013 IBM Corporation 20

Web

Print

Physical Media

Partner Channels

Youtube

Personalized Rich Content

Portal Delivery

Image and Catalog Management for e-Commerce

Social Software and Social Media

External Websites

Persuasive, Rich Content Delivery

Mobile Content

Multichannel Publishing

Supports Your Omni-Channel Digital Strategy

Master the complexity of multiple channels with the Rich Media Edition's support for transcoding & multi-channel publishing:

Rich Media Edition

21

Standards-Based, Configurable User Interface

Create custom user interfaces for different user & role types, ensuring a frictionless process for managing digital assets across the marketing supply chain:

For digital agencies, create simplified views for remotely

uploading assets into the system.

For power users, extend the full set of features for

maximum productivity.

22

Built for the Enterprise

The Rich Media Edition meets the most demanding of enterprise requirements with these robust features:

● Scalable architecture

● Digital rights management

● Asset tracking

● Check-in / out functions

● Automated workflows & notifications

● Detailed logging mechanism

● Security and secure meta-data

23

Full Circle Meta-Data Management

Strongly attached meta-data travels along with the asset as it moves from the desktop to the web and back again:

Full Circle XMP

Rich Media Edition

Manage

Other XMP-enabled Applications, Spotlight,

Desktop Search, Enterprise Applications

Interact

Adobe CS Tools (Photoshop, etc...)

XMP In XMP Out

Edit

24

Leaders Choose IBM Based Our Track Record

* Gartner Magic Quadrant for Horizontal Portals, 24 September 2012. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Proven Expertise

Global Clients

8,000Internet and

customer-facing internet customers

Over

65% Most influencial CMOs

use IBM Social business solutions

300million named users from top customers

Over

Positioned in Leaders Quadrant

for Horizontal Portals* by Gartner

5 of top 5

banks

4 of top 7retailers

9 of top 9AutomotiveCompanies

3 of top 3Insurance

Companies

25

Questions?

© 2013 IBM Corporation 26

© IBM Corporation 2012. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.