social media and web 2.0 at ibm
DESCRIPTION
My presentation to Ibero Universidad, on May 30 2008 in Mexico City.TRANSCRIPT
New Media at IBMUniversidad Ibero
Mexico City, Mexico
May 30, 2008
2
Did You Know? Each minute, 10 hours of video is uploaded to YouTube
More than 6,700,000 articles have been published on Wikipedia – in 229 languages
Facebook’s fastest growing demographic is 25 and over
1 out of 8 couples married in the U.S. last year met online
230,000 people sign up for MySpace every day
There are 2.7 billion searches performed on Google each month
In 2005, the world produced more transistors than grains of rice
3
Fundamental Change in how people:
Work
Learn
Engage
4
Web 1.0 Web 2.0
5
A Global Phenomenon
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Read Blogs South Korea 92%
China 88%
Mexico 87%
Brazil 87%
Japan 84%
UK 65%
USA 60%
Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
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Write Blogs South Korea 71%
China 70%
Mexico 60%
Brazil 50%
Japan 47%
USA 26%
UK 25%
Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
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Social Networking Philippines 83%
Mexico 76%
Brazil 75%
South Korea 70%
UK 59%
USA 43%
Japan 41%
Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
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Social Networks Across the World
Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
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Proliferation of tools
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Implications for business
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Trusted sources of information
Influence Source Brazil Ger Spain Italy India Sing JapanAverage
Rank
Personal experiences with company’s employees 2 1 1 1 2 1 1 1.3
Analysts or professional organization opinions 1 2 3 2 1 2 2 1.9
Opinions of colleagues, peers, or friends 3 3 2 3 5 4 3 3.3
What companies are doing for others in your industry 6 8 4 7 4 3 6 5.4
Company websites 5 6 5 8 3 5 10 6.0
White papers, research, or case studies 4 4 6 4 7 9 8 6.0
Articles in magazines or newspapers 7 9 10 9 8 6 4 7.6
Online sources, not directly from the company 10 7 7 6 9 8 7 7.7
Tradeshows, conferences, industry forums, events 8 5 9 5 6 10 11 7.7
News stories on TV or radio 11 11 12 12 10 7 5 9.7
Advertising 9 10 11 10 11 11 9 10.1
Direct marketing (e-mail or mail) 12 12 8 11 12 12 12 11.3
* Source: IBM Market Intelligence, “Values-Brand Action Study,” December 2007
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What do people want from
organizations?Authenticity
Transparency
Social Responsibility
14
Shift from Mass Communications to
Masses of Communicators
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Why social media at IBM?
380,000 employees
170 countries
40% of IBMers’ work remote
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IBM Social Computing Guidelines
“it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange to learn and to collaborate.”
http://www.ibm.com/blogs/zz/en/guidelines.html
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Enterprise 2.0 at IBM
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Beehive
32,710 users
40,854 photos
13,990 Hive Fives
BlogCentral
50,000+ Users
113,000+ Posts
115,000+ Comments
WikiCentral
200,000+ readers
30,000+ unique editors
200,000+ pages
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IBMers and Social Networking
190,000+ (74K+ alumni)
30,000+ current, former
35,000 current, former IBMers
40,000+ (18K+ alumni)
38,000+ current IBMers
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Creating Great “New Media”
Activate our Values
Humanize and connect IBM
Create transparency
Tell a story
Start a conversation
