Weekly Digest, August 15- 21st 2011 Job after 12th! Why not?? By: Raghav Sharma. The word ‘retailing’ is derived from French word ‘retailer’ meaning to “cut a piece of” or ‘break the bulk”. Retail simply means the selling relationship between the seller and the buyer. Retail is selling and purchasing of goods of daily use, which ranges from clothing to products like soaps and shampoos. Retail is one of the industries which are open for young students with skills and talents. You don’t need MBA or PhD to work in retail sector. You can start to work even after your class 12th. The Retail Industry in India is the largest among all the industries, accounting for over 10 per cent of the country GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry. The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized Retail sector in India. The growth pattern in organized retailing and in the consumption made by the Indian population will follow a rising graph helping the newer businessmen to enter the India Retail Industry. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry

in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favorable and the emerging technologies facilitating operations.

Skills for Retail?

How to sell??

Types Of Sales Persons.. There are basically two types of sales persons in any retail store : Order Takers: Who passively wait for customers to make their buying decisions and pay subsequently. Professional Sellers: Who actively create customer satisfaction through professional selling. ORDER TAKERS : THE CHARACTERISTICS

Followers Stressed out Not sincere about targets Resist change Price is the prime component of their sales pitch Lack motivation More talkative, less creative Indecisive

PROFESSIONAL SELLERS : THE CHARACTERISTICS High achievers Assertive Committed to targets Welcomes new ideas Sales pitch includes quality, service and then price Self-motivated Better listeners, more creative Quick decision makers Possess a dynamic approach Quick learner

Personal Skills

Career Planning Planning your career effectively is a very important step if you really want to achieve heights of success in professional arena. We all have some dreams and certain ambitions regarding how we want to see ourselves at different junctures of life. Career planning is very crucial in fulfilling those sweet dreams. So while you embark on your career path, it is essential to sit alone for a while and figure about specifics of your dream. You will also need to devise proper plans to turn your dreams into reality. While you try to figure out these things you will come across the term ‘career planning’. It is a painstaking process and subject to variables like changing circumstances, education and other matters yet there has to be a vision. The planning will include your short-term and long term goals and what are required steps to accomplish them. While you start to plan things ahead, first you need to do self assessment. It will include skills mastered by you or needed to be

P Presentation with confidence

E Empathy in interacting with customers

R Resilience in handling rejection

S Sincerity O (Ask) Open Questions N Normally overcome

Objections A Answer customer queries honestly L Look for buying signals

S Selling the right product

K Knowledge of products I Integrity L (Good) listening skills

L Leading to closing a sale S Selling up and selling on

acquired to achieve what you are set out for. There are whole lots of things to consider and it cannot work on impulse or predictability. You need to be honest with yourself and ask some questions like what you enjoy the most. You like outdoor or indoor activities? Do you feel comfortable with computer or prefer more of physical activity. These are just some of the questions. Once you have sorted out these things you will need to check the job market. You should also give adequate consideration to level of training required along with expected income. These steps will be followed by final planning. Choosing your favorite career might seem like a herculean task but better to think and decide rather than acting hastily. A career counselor can only offer that much. Selecting your career is in your hand however, career counselor can guide you and help you. Don’t choose your career based on what your classmates are going for or what is popular in the job market. Ask yourself and you will get all the answers! http://www.careercounselling.co.in/

Are Soft skills important for your performance ? Soft skills refer to the personality traits, friendliness, social graces, and facility with language, personal habits and optimism that mark people to varying degrees. Soft skills are needed for everyday life as much as they are needed on work. One individual may not possess all the soft skills such as interpersonal, informative, convincing and negotiation, communication and socializing skills. Some of them are important and applicable to most people such as written and oral communication skills, interpersonal skills like empathy, good manners and listening skills. Different roles demand different set of soft skills. It may take years together for a person to develop a set of soft skills to handle a range of challenges successfully that are encountered in life. For instance, a student must need good listening skills, a willingness to learn, commitment and discipline. It is not uncommon for students with lower ranks in EAMCET to score higher percentages because of good soft skills. In an information technology company, if a person is appointed as a team leader in case there is a team of people with similar IQ and technical

skills, then the team leader is the person who shares information properly with his fellow employees about the assignments and coordinate with them in completing the given work in a stipulated time. In the same way, it is applicable in a tech support company also. Let’s say there is a team of 10 people with same technical knowledge. A person who is good in handling the customer complaints and solving the disputes would outrank his colleagues in terms of his performance, because of his soft skills and not hard skills. Most of this competence comes from his well developed soft skills. This person stands head and toe over the rest of the team members, when his performance is compared with others. Similarly, it is widely applicable in every type of job in any industry with different set of soft skills requiring for different job roles. Lastly soft skills are not talent. Many talents are natural. A person who has talent may not be aware of it. It took Chanakya to discover the talent of Chandragupta Maurya. Also, it took Imran Khan to discover the talent of Wasim Akram. A person with talent would still need a good teacher and systematic practice to develop it. However, a person without the talent will go nowhere even with the same teacher and systematic practice or training. This is not the case with the soft skills, which are mostly teachable and learn-able by applying ourselves correctly. That means anyone can learn soft skills. No qualification is required for learning soft skills. However, based on the career aspirations the set of soft skills will vary from person to person. https://www.management-guru.com/