how to use remarketing to successfully recover abandoned shopping carts
TRANSCRIPT
Becky Hopkin
A Little About Me
Becky Hopkin
Head of Customer Strategy at Digital Gearbox
Google Adwords Certified
DigitalGearbox.co.uk/What-is-remarketing
The Rise of The Abandoned Cart
● 88% of consumers have abandoned a shopping cart without completing a transaction
● 24% of consumers add items to their cart for later consideration
● 1 in 4 retailers reported a rise in their shopping cart abandonment rate from the previous year
Data Sources: Jacob, S. (2011) “Do your users have shopping cart abandonment issues?” Online, Kissmetrics Baymard Instiitue (2015) http://baymard.com/lists/cart-abandonment-rate, Online
A Common Frustration...
A Cart Recovery Solution
Capturing your audience
Creating your audience
Step 1: Create an audience of all those who have reached the add to cart confirmation page
Step 2: Create an audience of all those who have reached the checkout complete page
Creating your audience
Step 3: Create a custom combination audience of all those who have reached the add to cart confirmation page but
not the completed checkout page
Crafting your campaign message to grab their attention
Source: via GIPHY
Landing Pages
A Case Study...
The Results...
● 10% of abandoned shopping carts returned to site
● 10% of these return visitors ultimately converted
● Conversion rate 600% higher than account average
● Campaign cost-per-conversion nearly half that of
account average
● 468% increase in ROI after tweaking CPC bids
