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An Overview of Remarketing Campaigns

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Hey, You Look Familiar: Remarketing 101An overview + tips for ecommerce remarketing

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Your Hosts

Sean O’Connor Search Marketing Specialist

Mia Pruett Search Marketing Manager

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Topics We’ll Cover Today

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What is Remarketing?

Remarketing Ad Formats

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Tips for Campaign Creation & Management3

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What is Remarketing?

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Remarketing Basics

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Remarketing Basics

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Welcome back previous website visitors

• Show ads to users as they browse web

• Create unique audience lists to segment previous visitors into groups based on site activity

• Tailor ads to target audience lists based on your specific marketing goals

• Offer exclusive incentives for buyers to return to your website

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Remarketing Ad Formats

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Text Ads

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Custom-designed Ads

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Logo here

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Dynamic Ads

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Remarketing Tips

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Tip #1 – How to Get Started

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Google AdWords Remarketing Tag• Find the Remarketing Tag in AdWords

• Implement the tag on your Volusion template

• Create a Remarketing campaign in AdWords

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Tip #2 – Utilize Audience Lists

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Define and Target Potential Customers

• Automatically Generated Lists• General Visitors• Product Viewers• Shopping Cart Abandoners• Past Purchasers

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Tip # 3 – Know How to Track Success

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Campaign and conversion metrics

• Understand not every ad click results in an immediate conversion

• Review conversion AND view-through conversion data

• Optimize ads by looking at conversion data and click-through rates

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Tip # 4 – Test to See What Works Best

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One Size Doesn’t Fit All

• Experiment with different remarketing ad formats

• A/B test ad content often• Test ad messaging, offers and

promotions • Try different images in your custom-

designed ads. Does one image convert better than another?

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Thank you