saal c - 09:25 - what we’ve learned from one billion abandoned shopping carts with michael barber
TRANSCRIPT
- 1. WHAT WEVE LEARNED FROM ONE BILLION ABANDONED SHOPPING CARTS
- 2. Todays Agenda
- 3. Customer Journey
- 4. 100% Website Visitors 100% Website Visitors 10% Add to Cart 3% Buy SEO Email Direct Mail Television Affiliate Billboard PPC Radio Lead Gen Display 7% Customer Journey
- 5. 68%of purchases$3 trillion dollars Source: Baymard Research will be abandoned $1.4trillion will be spent online Size of the Prize
- 6. The Numbers Source: #SaleCycleStats Jan 13 62.4% March 15 75.6% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2013 2014
- 7. The Numbers Source: #SaleCycleStats
- 8. When we Abandon Source: #SaleCycleStats TUESDAYSUN MON TUE WED THU FRI SAT
- 9. When we Abandon Source: #SaleCycleStats 8-9pm 4-5am 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 am pm
- 10. Source: WorldPay Why we Abandon
- 11. Source: Forrester Who Abandons Likely to compare prices 12% less likely to abandon! Likely to convert from email Save products for later Take longer to buy Sensitive to shipping costs
- 12. The Script
- 13. 22% Live Chat Source: LIVE Person
- 14. On-Site Remarketing Source: #SaleCycleStats
- 15. Source: #SaleCycleStats Email Remarketing
- 16. Source: CMO.com Display Retargeting .v.
- 17. The Script
- 18. In-Store Abandon
- 19. In-Store Abandon
- 20. Any Questions?