how to eat an elephant
DESCRIPTION
Mobile Day Presentation on the VDAB CaseTRANSCRIPT
VDABHow we’re eating an elephant.
Our elephant
Public employment service of Flanders
Jobseekers
Working people
Partners
Employers
Primary focus
Find a durable job
Jobseekers
Working people
KPI: customer satisfaction & impact
Digital weapon
Database (85 000 job offers)
Companies Job boards Interim offices others
Database (85 000 job offers)
websitemobile-only
sitesmartphone
app
Companies Job boards Interim offices others
Database (85 000 job offers)
websitemobile-only
sitesmartphone
app
Companies Job boards Interim offices others
silo’s. Bad UX guaranteed.
www.vdab.be
smartphones: + 500%
1 year ( July ’12 – July ’13)
Source: Google Analytics
Devices Belgians use to go online (’14)
+
+
+ +Source: Consumer Barometer Google (consumerbarometer.com)
Devices Belgians use to go online (’14)
+
+
+ +Source: Consumer Barometer Google (consumerbarometer.com)
‘MOBILE’
Table’s setBattle plan
One website to rule them all
+ +
Responsive
Too complex!
Takes way too long!
What about new features in the meantime?!
www.vdab.be
www.vdab.be beta
‘find a job’
not responsive responsive
‘find a job’
beta
www.vdab.be beta
‘find a job’
not responsive responsive
www.vdab.be beta
+ other part
not responsive responsive
www.vdab.be beta
+ other part
not responsive responsive
www.vdab.be
responsivenot responsive
Let’s eat!
analyse
Design
Build
Test
releaseinput
www.vdab.be Beta
‘find a job’
not responsive responsive
www.vdab.be Beta
partly responsive
www.vdab.be
partly responsive
www.vdab.be
fully responsive
Initiating changeHow to get your organization mobile ready?
CiviliansJob offers
Matching
…RefData
CiviliansJob offers
Matching
…RefData
Mobile first team
CiviliansJob offers
Matching
…RefData
Guidelines
Q&A
‣ Start small. Scale fast.
‣ Involve stakeholders. End users, Business and IT.
‣ Initiate change, don't break!
Take aways
Feedback welcome! m.vdab.be