how to develop and give presentation

How to develop and deliver presentation 1

Anton Kopytov, Partner Invention at Mindshare Russia

Effective PowerPoint presentation


Eventually it happens to everyone

Planning

Developing

Delivering

1

2

3


Although PPT is de facto standard it is not always necessary


Define objective of presentation...

…lecture? …discussion? …10 min report?


PLANNING1


STEP 1:Grazing

•5/15/80 rule


Step 1

The method The outcome


STEP 2: Looking for Meaning


Create Links and Connections


The links are not always so obvious


STEP 3:Drop it

• Put it as far from your mind as possible

• Take a break

• Get away from it


STEP 4: Distil and Adopt


STEP 5: Writing the Presentation


PLANNING

Graze

Look for Meaning

Drop It

Distil and Adopt

Write

1

2

3

4

5


DEVELOPING2


WHY do we make

presentations?


• ... to win


• ... to sell


• ... to be favoured


Our routine

Breathing and living media

Create presentations to communicate our ideas, strategies, results...


<15% of time for advertising

<5%of time for media


Winning and preferred team is not only...

...cleverest

...best buying

...nicest


But the team that the client best understands


Tips for effective PowerPoint

•Tell emotional story•Simple and short•A visual medium •Keep it visible •Make it impactful


Presentation is a Story


Break your story into sections

•A section is a slightly different topic

• It allows the audience to follow you much better


Show me the money slide first


If you put your conclusions first, people are more likely to stay with you until the end


“So what?”

•So, what of it?

•Why am I writing this?


Presentation is a VISUAL mediumnot a reading exercise


Make each page worth looking at


Stick to the rule of THREE

• Catchy title for a slide with one idea

• Top 3 things to explain the details

• What you talk during the slide can be much more than your top three bullets


Make numbers meaningful

12 GB of music in iPod

enough to listen to your music if you travel to Moon and back


Keep it simple


Limit the amount of information on each slide

•Slides should be a visual aid...

• ...not a detailed account of all information


Readable and simple tables

Group Pay attention Find useful Are positive to

Lower income 72.2 36.8 26.2

Middle class 77.6 40.1 31.0

Upper-middle 74.8 37.5 24.1

Elite 68.6 30.3 19.1

Source: MMI, Russia, 2009

Attitude towards advertising


PowerPoint allows to annotate slides with notes


Slides are not cue cards


Keep it short


Keep it visible and impactful


Do not go into small fonts


Content must be readable to the person seated furthest from the

screen


Use formatted transitions with care

Whizzing swirlings are great if done appropriately…

…and really annoying if they are not


If you don’t want your audience to read your point ahead of a time…


Avoid using images supplied with PowerPoint

•Most people in your audience have seen them already

•Use http://www.corbis.com, http://flickr.com, …

http://www.corbis.com/

http://flickr.com/


Rehearse, Rehearse, Rehearse…


Rehearse, Rehearse, Rehearse…

1.The previous Friday: first walk-through2.Monday morning: walk-through w. full scripts3.Tuesday afternoon: dress rehearsal4.Wednesday morning: final dress rehearsal


Remember of time limit

•You should cover all the points and allow time for Q&A

•Your audience should be allowed to ask questions without fear of being cut off


DELIVERING3


Ignite Your Enthusiasm

Engage your listeners’ passionby tapping into your own


“We’re going to make history together today...”

“Today we’re introducing revolutionary products...”

“We are so excited about this. It’s incredible...”

“We’ve got amazing stuff to show you this morning...”


Strike these from your speech

•Maybe

• I think

•Well you know

•Uh, um, ah…

•Optimized, synergy…


Navigate the Way

Present your theme as a mantra to help your listeners remember it easily


“Today Apple is going to reinvent the phone”


Outline your Presentation

•Articulate vision

•Describe the structure•Open and close each section with clear transitions


Sell the Benefit

Explain the real-world problem, then offer your solution


Engage and speak to your AUDIENCE


Make and hold eye contact with everyone individually


Speak loudly


Read the audience, keep a good pace


The next slide if you feel restlessness


Be an actor - learn how to excite


Use body language to dramatize points


Use two levels of communication

Content Way of delivery


Make sure the message coheres with the non-verbal communication

Credibility Trust


Be quick fingered


Be ready and prepared

•What if the projector breaks?

•What is your laptop crashes?

•Can you pick up where you left off?


Have at least one hard copy and paper at hand


Acknowledge point of view of a hostile audience

• That at least might get them to listen


Test technical details beforehand


Technical difficulties during presentation are disastrous


Get off the internet


DELIVERING

Ignite enthusiasmNavigate the waySell the benefitKnow PowerPointBe an actorGet off the internet

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Turn off the projector when you are not using it

Thank you

[email protected]

mailto:[email protected]

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