develop a global strategy - presentation
TRANSCRIPT
On Education Inc.by
Shiyang Feng
“The company is dedicated to providing
“Learners” with efficient, affordable, and highly available online education tools to help “Learners” learn what they are interested in
Introductions
• Online education sector• Headquarter in Lyndhurst, NJ• Mobile applications and web-based services• “G Searcher” is ready to launch
1.Where to Expand?
“Where there is a market, and where we can draw attention”
238,356This is the number of GMAT tests taken worldwide in 2013
Percentage of Graduate International Students in Each Region
Asia-Pacific Europe United States
East & Southeast
Asia58% 13% 20%
Central & South Asia 28% 24% 22%
United States 3% 8% 42%Data from mba.com annual application trends survey
39%China
28%India
33%Others
Total American Graduate Applications Received in 2015= 676,484
So Let’s fly to India and China!
USA
India
China
China✘ My home country
✘ We are “born” with math programmed in our brains
✘ We are used to solving problems with formulas
How is it like in India and China in terms of cultural Challenges?
India✘ Invite Indian students to conduct
focus group✘ Find benchmark
✘ Cooperation with local institution
India✘ Curry
✘ Bollywood
✘ Aamir Khan
✘ ????
Legal Challenges
✘ Comply with the local governmental laws and regulations
✘ Hire a local attorney as legal consultant NO
“आप गि�रफ़्तार गि�ए जाते हैं”“你被捕了”“You are under arrest”“você está preso “
“estas bajo arresto”“wewe ni chini ya kukamatwa”
NONONONONO NO
Cultural Differences
“India is an extremely diverse country, just like China. Cultural differences between them lie in almost everything”
---- Shiyang
Oranizational Differences
IndiaMicro-
management
ChinaConfucian Philosophy
Maps
our officeour office
our office
Oversea Office EstablishmentOrganizational Structure
✘ PR Department✘ Marketing Department✘ Customer Service Center✘ IT Department
Personnel
✘ 5 in PR✘ 5 in Marketing✘ Outsource✘ 3 in IT✘ 1 regional manager
Costs
✘ License✘ Office Rent✘ Office Supplies✘ Marketing Expenditure✘ Server Maintenance✘ Salary✘ Business/Health Insurance✘ Taxes✘ Legal/Accounting fees
Competitive Advantages
✘ Brand Positioning: Tool
We do not dictate how you learn, we help you learn. And we are the most effective tool that knows you better.
✘ Strong Brand:
providing “Learners” with efficient, affordable, and highly available online education tools
✘ High User Viscosity:
Enable users to participate in the design of the product, giving “Learners” the identity.
Place your screenshot here
iPhone projectShow and explain your web, app or software projects using these gadget templates.
thanks!Any questions?