give presentation january_2011_jvdk

We make you Mobile TM®Guide by Cell®

The World of Mobile Giving


About Give by Cell

• Give by Cell is the largest provider of mobile giving under the Mobile Giving Foundation• It is a division of Guide by Cell Inc.

www.guidebycell.com

• Largest provider of mobile solutions to cultural organizations around the world

• Provide: text message, smart phone, and audio marketing solutions


3 mobile ways to donate on a phone

1. Mobile Giving - $5 and $10 charged to phone bill

2. Text to pledge –a text message followed up by a call

3. Follow a link to a web page and complete credit card info.


• 2.0%-30% participation.

• Most appealing to 18-35 year olds

• Live events are the most successful Especially when hosted by a celebrity

General Statistics


Why Consider Text Donations?

•Reach a completely new donor base

•Raise $

•Connect via mobile in the future


How Does Mobile Giving Compare?

•Will not likely replace traditional form of giving

•As with online donations, It will only be a matter of time until mobile giving will be widely used and trusted

•Environmentally friendly


How Text Donation WorksStep 1:

Design a marketing campaign encouraging the donor to text your keyword to a short code.



Donor texts the keyword to the short code.



Your donor receives a text asking them to confirm their donation.


How Text Donation Works

Step 4: Donor texts back

'YES'.


How Text Donation Works

Step 5: Donor receives a text thanking them for their donation.



The $5 or $10 pledge is added to donor's phone bill.


Money FlowStep 1:Donor pays cell phone bill.

Step 2: Mobile carriers remit 100% of donation to the Mobile Giving Foundation.

Step 3: The Mobile Giving Foundation remits 100% to you.


Donation Amounts

• $5 or $10• Donor may pledge about $30 a month• Each keyword is linked to either a $5 or a

$10 amount • Larger donation amounts -- $25 – piloting

now


• Give by Cell agreement

• Mobile Giving Foundation set of

documents

• Choose keyword(s) and $ campaign

amount

• Takes about 2 to 4 weeks to get

approved

Getting Started


Reporting • Donor information collected• Cell number• Time and date of the donation• Carrier used• Content of the text messages

• You will have 24/7 access to a reporting site

• You do not receive donor name or address unless you ask for it


Email Collection


Secondary Keywords

• Use secondary keywords to track multiple divisions, campaigns, individuals, etc.

Examples:

BGC NJBGC CABGC NY

UCSF James UCSF SarahUCSF Mr. Jones

GIVE WaterGIVE FoodGIVE Shelter


Case Studies• 826 National raised $3,250 in a week

• Cooperative for Education -- mentioned on the “Stuff you Should Know” podcast- they raised $8,000 in 3 weeks.

• Muscular Dystrophy Association raised $60,000 in two days, $10 donations.

• Lehigh University and Lafayette College Held a fundraising competition and raised around $4,000 for each school during one football game. Both used email and name/alumni year collection.


Marketing is everything!

Mobile Giving works…

….but only if you get the word out.


The most successful campaigns are…

Personal

Goal-oriented

Clear


How to Market Mobile Giving?• Live events• Social networking sites• Website• Newsletters • In reception areas • On business cards or programs• On radio, television or podcast


Sample Speech for a live event

[Introduce yourself, share information about your organization, emphasize the good work you do and try find that emotional connection or simulate a sense of urgency with your audience]

Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our organization. It’s a well known fact that about 85% of Americans own at least one cell phone, and I’m sure the majority of you have yours within arms reach right now. I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me! Ready? Now, text <Keyword> to <Shortcode>. …


Give Donors a Tangible Reminder


Red Sox Foundation

Website Example


Alvin Ailey American Dance Theatre

Social Media (Facebook)


Auburn University


Pathways to Housing


Metropolitan Ministries


DesertAids Project


MASBIA Vehicle Wrap


Saving Promise

St John Fisher College


Field Museum in Chicago


Think Outside the Box!


How Much Does it Cost?

Introductory Package- 6 Month Trial$79/month and $0.48/donation

Standard Package$159/mo and $0.46/donation - 2 keywords

Premium Package$229/month and $0.44/donation – 4 keywords included

$500 in set up fees to Mobile Giving Foundation


Text2Pledge• Donors can pledge any amount without the $5 or $10

limit

• Our system captures donor’s pledge and phone number

• Either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions

• Give by Cell provides in-depth reporting statistics to track all pledges


Pledge2Screen• Visualize donors’ pledges

real-time• Everyone can track how

close you are to reaching your fundraising goal

• Once donors have sent a text, their name will appear next to their pledge


Pledge2Screen Interface


• Audio

• Text messaging

• Smartphone applications and mobile websites

Integrate with other Mobile Services


Audio

• Integrate Mobile Giving within an audio tour

• Collect and share feedback• Create a “campaign hotline”• Request other types of donations



Audio Example

Kids in Crisis


Text Messaging

• Send out campaign updates and alerts• Create an ongoing dialog with your audience and

potential donors• Integrate Mobile Giving in a text message game• Integrate with Smartphone apps or mobile web• Get your audience in “Mobile Mode” before asking for

text donations




MOBI (Mobile Web)

• Create a web site that fits to a Mobile Screen• Share information, images, audio and video• Unlike an app, it works on every Smartphone• Share links using text messages or QR codes.


Contact Information

Dave Asheim, [email protected]

(415) 297-6677

give presentation january_2011_jvdk

Technology

largest provider

cell