how to give a great presentation
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Tips for public relations and marketing professionals.TRANSCRIPT
Trade Tips:How to Give a Great Presentation
Helpful hints for public relations and marketing professionals
By Shannon R. Mouton
How to Give a Great Presentation
It’s all about the audience, they are the heroes of your presentation.
Practice Makes Perfect
It was true for your performance in the school pageant and it’s even wiser advice today.
Practice Makes Perfect
1. Pay attention to your natural speech rhythm and tempo
2. Consider how the slides will advance
Present As If It’s 1999
Reliance on the slides is a pitfall, even the best technology can run afoul of your plans.
Present As If It’s 1999
3. Be an engaging and enthusiastic speaker, who happens to have slides
4. Use your slides as a guide, not as a script
Do More with Less
“We want more slides,” said no one ever in the history of the world.
Do More with Less
5. Get to the point of what you want to say
6. Use graphics to illustrate and reinforce your points
Demonstrate the Value
Advance the WIIFM?
Demonstrate the Value
7. Make the presentation relevant and show the value of the information VALUE
Inspire
8. Share a personal anecdote to make the presentation memorable
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international
organizations.
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