how to build a successful smart home product?
TRANSCRIPT
SMART HOME PRODUCT01 How to create a successful one and keep yourself calm?
SMART HOME PRODUCT01
Fast market growth requires smart decisions which will bring smart solutions soon.
trillion $ will be spend on IoT solutions
34*billion devices connected to the internet by 2020
24*billion more devices than in 2015
6*
*Business Insider Report, 2016
01
Apple’s HomeKit has been launched during WWDC 2016. Why market is wide open for home innovations? Why the big shots are involved in some serious R&D projects?
Answer is very simple:
we are worrying about family, safety, households and 21st
century smart technology can fit perfectly to demand
we want to have control from anywhere we want
IoT, mobile and Internet put home safety & management to a
completely different league: convenient, relatively inexpensive,
easy and beautifully designed
SMART HOME PRODUCT
01
When we want to make useful innovation for all John Smiths, price and UX appeared as most challenging issues. Your solution must keep three basic rules:
must stand out from the competitor
inexpensive and available with free
mobile apps
SMART HOME PRODUCT
complex product based on
customer needs
Everything you need is: an idea, detailed research and experienced technology partner.
EXPANDING TO NEW MARKETS02
02
According to the Business Insider report, B2B market will grab IoT solutions with both hands. It is very likely that IoT will bring along new markets, more money and increase productivity.
Real benefits:
income
new customers
0
25
50
75
100
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02SMART HOME PRODUCT
It is hard to imagine and
introduce something unique
nowadays, especially in smart
industries. Quite possible that
someone already thought about
it earlier. But should it keep you
from trying? Nope. Hundreds of
new smart products are
launched every year and many of
them becoming successful!
03
After years of experiences, we recommend MVP (Minimum Viable Product) idea as the best way to create new solution and test it on real users. Just follow simple rules in MVP processing:
Create version of a new product
which allows you to collect maximum amount of validated
information about customers
Get feedback about your solution (what should be improved,
talk about advantages, disadvantages, technical issues)
Prepare pre-launch build interest, demand, group of interests, get referrals, build relationship, awesome video, contest and grow audience with targeted information
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03
When your team will receive viable information, just make:
re-think and re-design of your idea
implement new featuresprepare the next pre-launch
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Constant learning, completeness of the solutions on most important devices, testing, evaluation, regular estimation of time and cost - these are inevitable tools to your success story.
Moreover, MVP idea has one more enormous advantage: you can build your community around your product - your non-paid representatives, solution evangelists before you’ll launch your product globally.
READ MORE @ HTTP://BLOG.MIQUIDO.COM/HOW-TO-BUILD-A-SUCCESSFUL-SMART-HOME-PRODUCT/?UTM_SOURCE=SLIDESHARE2
