build a successful social and mobile business

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Build a Successful Social and Mobile Business Handly Cameron Technology Manager – Mobile and Social Solutions IBM Champion for Collaboration Solutions

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Learn how a mobile and social business with the right tools can help you optimize user collaboration, enhance customer outreach and achieve faster time-to-market.

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Page 1: Build a Successful Social and Mobile Business

Build a Successful Social and Mobile Business

Handly CameronTechnology Manager – Mobile and Social SolutionsIBM Champion for Collaboration Solutions

Page 2: Build a Successful Social and Mobile Business

Prolifics at a Glance

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W h o A r e W e ?

S t a b i l i t y, L o n g e v i t y & G r o w t h S o l u t i o n L e a d e r s h i p

Off-Shore Development CenterHyderabad, India

Application TestingSanta Clara, CA USA

A Corporate Group of 1000 Employees Worldwide specializing in the expert delivery of end-to-end IBM Solutions

New YorkBostonPhiladelphiaWashington DC

OrlandoSan FranciscoLondonHamburg

Over 30 years in business, Prolifics is an end-to-end systems integrator specializing in IBM technologies

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2005 2006 2007 2008 2009 2010 2011

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BPM strategies to streamline and automate your business SOA solutions and appliances for connectivity and integration Collaboration and Content Management Portals Security to manage identities across your IT infrastructure Monitoring and Managing Applications Business Analytics and Information Management for Data

Cleansing, Business Intelligence and Dashboards Testing, Governance and Methodology Technology Migrations to the IBM Software Platform Enterprise Content Management for business value

Page 3: Build a Successful Social and Mobile Business

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IBM’s Most Accomplished Software Partner

AWARDS: 2012 Outstanding Business Agility Solution Award

2012 ICS Award for Best Industry Oriented Social Business Solution

2012 Finalist for Exceptional Web Experience

2012 Finalist for Distinguished Business Achievement

2010 Impact Best BPM Solution Award

2010 Lotus Best End-User Solution Award

2010 Lotus Best Industry Solution Award

2009 Rational Solution Award

2008 Outstanding SOA Solution Award

2008 Overall Technical Excellence Award

2007 Overall Technical Excellence Award

2007 Impact SOA Process Solution Award

2006 Best Portal Solution Lotus Award

SKILLS and RESOURCES: Serviced over 1500 IBM software accounts in the past 8 years;

implemented over 300 portals

Conducted over 60 migrations to WebSphere from other technologies

Prolifics boasts over 400 J2EE, WebSphere, ICS, Security, Business Analytics, ECM, Tivoli, Rational certifications for architecture, development, administration, and project management

IBM’s highest technical rating (Level 5)

Highly Accredited - IBM Tivoli “AAA Accredited;” IBM Cloud Certified; Accredited with Ready for Rational; IBM Authorizations for Security, Social Business and ECM; IBM Authorizations for Insurance, Finance, Healthcare & Life Sciences, Banking, Energy & Utilities

Prolifics has worked with internal development teams multiple times for the development of IBM technologies.

Strategic relationship gains internal access to IBM’s resources, labs, and product development teams

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Prolifics CustomersF i n a n c i a l S e r v i c e s

H e a l t h c a r e G o v e r n m e n t

E d u c a t i o n

R e t a i l & D i s t r i b u t i o n U t i l i t i e s

I n s u r a n c e

Page 5: Build a Successful Social and Mobile Business

Agenda

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• Key Features• What’s New in Connections 4.0

Social Collaboration

• Key Features• Multichannel Communications

Portal - Time to Market

• IBM Mobile Foundation• Extending your business with mobile

Mobile – Expand outreach

Page 6: Build a Successful Social and Mobile Business

Social Business will change your business

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Page 7: Build a Successful Social and Mobile Business

IBM Connections: An integrated social platform

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IBM Connections 4.0 Themes

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Home: Where you go to get work done.

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Connections Mail: Access and respond to email

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Social Analytics: Discover popular topics right now

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IBM Customer Experience Suite V8 New Capabilities

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Build Sites Faster with Pre-Built Web Content

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Page 17: Build a Successful Social and Mobile Business

Responsive Web Design

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Page 18: Build a Successful Social and Mobile Business

Mobile is a mandatory transformation

61%

of CIOs put mobile as priority

increased productivity with mobile apps45

%

10 Billion

devices by 2020

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Page 19: Build a Successful Social and Mobile Business

Business to Consumer

• Improve customer satisfaction

•Deeper customer engagement and loyalty

•Drive increased sales through personalized offers

•Better, faster customer service

•Competitive differentiator• Improve in store experience with mobile concierge services

Business to Enterprise

• Increase worker productivity• Improve claims processing•Extend existing applications to mobile workers and customers

•Reduce fuel, gas, or fleet maintenance costs

• Increase employee and business partner responsiveness and decision making speed

…with enormous opportunities!

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Page 20: Build a Successful Social and Mobile Business

But mobile also brings business and IT challenges …

Top Mobile Adoption Concerns:

1. Security/privacy (53%)

2. Cost of developing for multiple mobile platforms (52%)

3. Integrating cloud services to mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

Enterprise Business Model Changes• Anytime, anywhere business

transactions• Social business interactions• New opportunities with geo location

App Development Lifecycle Complexity• Multiple device platforms• Connecting to enterprise back-end

services in a secure and scalable manner• Unique mobile requirements (UX, offline,

etc)• Faster time-to-market demands

Mobile Security and Management• Protection of privacy and confidential

information• Use of client-owned smartphones and

tablets

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Think beyond the mobile app!

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Combining Portal and Worklight

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Page 23: Build a Successful Social and Mobile Business

Mobile Web • Mobile

Website• Accessed

by phone browser

• Mobile only using open Web (HTML5, JavaScript)

• Limited Device capabilities

Native Mobile App• True

Native App

• Developed using native languages

• Native appearance and device capabilities, performance

Hybrid Mobile App• Hybrid

App = Web app + Native code

• App runs on the device, but leverages open Web (HTML5, JS)

• Native device capabilities (GPS, camera, contacts)

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Multi-channel options

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Four Phases of Enterprise Mobility

1. Informal• No formal process or strategy• Driven by personal requests of executives

2. Silos• Divisions execute overlapping initiatives

3. Coordinated• Executive standards in place• Divisions free to execute within the standards

4. Integrated• Formal enterprise strategy and roadmap• Central planning, execution, and monitoring

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Source: http://www.forbes.com/sites/maribellopez/2012/09/27/the-four-phases-of-enterprise-mobility

Page 25: Build a Successful Social and Mobile Business

Components of an Enterprise Mobile Strategy

Extend & Transform Build & Connect

Manage & Secure

Build mobile applicationsConnect to, and run backend systems insupport of mobile

Manage mobile devices andapplicationsSecure my mobile business

Extend existing business capabilities to mobile devicesTransform the business by creating new opportunities

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Page 26: Build a Successful Social and Mobile Business

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IBM Worklight – The Technology

Page 27: Build a Successful Social and Mobile Business

IBM Worklight – The product

Worklight ServerUnified notifications, runtime skins, version management, security, integration and delivery

Worklight ConsoleA web-based console for real-time analytics and control of your mobile apps and infrastructure

Worklight StudioThe most complete, extensible environment with maximum code reuse and per-device optimization

Worklight Runtime ComponentsExtensive libraries and client APIs that expose and interface with native device functionality

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Back-end SystemBack-end System

Back-end SystemBack-end System

Polling AdaptersPolling

Adapters

Message-based

Adapters

Message-based

Adapters

Unified Push API

Unified Push API

Notification State

Database

Notification State

Database

User-Device Database

User-Device Database

iOS Dispatcher

iOS Dispatcher

Android Dispatcher

Android Dispatcher

BlackBerry DispatcherBlackBerry Dispatcher

Win Phone DispatcherWin Phone Dispatcher

SMS Dispatcher

SMS Dispatcher

Apple Push

Servers (APN)

Google Push

Servers (C2DM)

RIM Push Servers

Microsoft Push

Servers

SMS/MMS BrokersAdministrative ConsoleAdministrative Console

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

Worklight Client-side

Push Services

iOS Push API

iOS Push API

Android Push APIAndroid Push API

BlackBerryPush API

BlackBerryPush API

WindowsPush APIWindowsPush API

Broker APIBroker API

Roadmap

Roadmap

Roadmap

Worklight’s Unified Push Notifications

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Development Lifecycle

Tools

Enterprise Apps

SOA & Connectivity(Messaging, ESBs, Cloud Integration, Governance)

IBM WorklightIBM Worklight

WebSphere eXtreme Scale /WebSphere DataPower XC10 Caching Appliance

Firewall or Security Gateway

IBM Endpoint Manager for

Mobile Devices

IBM Endpoint Manager for

Mobile Devices

Analytics Web Sites and Portal

AnalyticsBusiness Process

Management

Social and Collaboration

Mobile Threats and

SecurityWebSphere

CastIronWebSphere

CastIron

IBM Mobile Foundation

IBM Mobile Foundation

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Page 30: Build a Successful Social and Mobile Business

Global Health Insurance Application

Problem: • With growing number of mobile user customers,

the health care provider wanted to develop a roadmap to design and develop a mobile application for their customers

• Users can find the best low cost provider faster and nearer to them

• Access to virtual ID cards and healthcare information

Challenges• The application should work on different mobile

devices• Insurance providers database is not geocoded to

search depending on user location• Plot the health care providers on a map if the

users phone is capable to displaying a mapSolution

• IBM Worklight• IBM WebSphere Portal

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ResourcesProlifics Resources

• Mobile strategy and IBM Worklight webinars:http://www.prolifics.com/mobile-computing.htm

• Mobile Advisory Workshop and Worklight Quick Start

• @handly and @niraljhaveri on TwitterIBM Resources

• IBM Mobile Enterprise solutionshttp://www.ibm.com/software/solutions/mobile-enterprise

• IBM Mobile Development Resources(forums, articles, blogs, free evaluation)www.ibm.com/mobile-docs

Page 33: Build a Successful Social and Mobile Business

For more information:

Contact: Handly CameronEmail: [email protected]: @handlyPhone:   +1 646 380 2883

And visit these useful links on the Prolifics’ Web site:

Case Studies: http://www.prolifics.com/case-study-technology.htm Webcasts: http://www.prolifics.com/webcasts.htm Podcasts: http://www.prolifics.com/podcasts.htm Service Brochures: http://www.prolifics.com/service-brochures.htm Technology Blog: http://prolificstech.blogspot.com Twitter: http://www.twitter.com/prolifics Prolifics TV: http://www.youtube.com/prolificstv

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An End-to-End Mobile Strategy for your business!

Discovery and Vision• Define your mobile business drivers• Determine technical requirementsImplementation Roadmap• Mobile architecture• Development and infrastructure• Phased roadmapSolution Prototype• Proof of Concept demo

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Prolifics Mobile Advisory Workshop

Discovery

Roadmap & Standards

Solution Prototype

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Get started with IBM Worklight!

IBM Worklight implementation• System installation• Admin and developer

jumpstart• Other IBM components as

needed

Application development• Define an initial application

PoC• Help your team through

development to production

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Prolifics Mobile Quick Start

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Honeywell

Problem: • With growing number of field workers, client needed a

White pages app to find the right resources

Implementation• The Honeywell currently series of functional apps deployed in

internal app store• The app is a white pages app which lets field users find internal

users and their profiles• The app lets users to

• Search for name, department, address, managers, • Prolifics deploy the app in the internal Honeywell App store.• The app will be rolled out to select few managers and field

agents• The app runs on iPhone and iPads

Solution• IBM Worklight

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Geo-Mobile site for a Global Health Insurance

Problem: With growing number of mobile user customers, the

health care provider wanted to develop a roadmap to design and develop a mobile site for their customers.

Users can find the best low cost provider faster and nearer to them.

The initial targeted audience would be few hundreds of works working for their premium client. Eventually this application will be available to all their clients.

Challenges The application should work different mobile devices. Insurance providers database is not geocoded to search

depending on user location. Plot the health care providers on a map if the users

phone is capable to displaying a map. Solution

IBM Websphere Portal Mobile Portal Accelerator (MPA)

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The Mobile Template

Customizable UI

Mobile Content

Geo-LocationREST services

Maps