heineck and company - preparing for a successful sale

H E I N E C K & C O M PA N Y | H E I N E C K A N D C O M PA N Y. C O M | 4 0 4 . 4 1 8 . 4 1 9 7

PREPARING FOR A SUCCESSFUL SALE

ATLANTA HOME SELL ING GUIDE

Heineck and Company’s customized marketing strategy to get you to sold.

Heineck & Company advocates for clients and guides them

through real estate transactions with outstanding service,

uncompromising ethics, and exceptional knowledge. Our group

consists of select agents and support team for their commitment to

service, integrity and professionalism. We build lifetime relationships

by providing unparalleled experiences for our clients.

mission.our

H E I N E C K & C O M P A N Y | H E I N E C K A N D C O M P A N Y . C O M | 4 0 4 . 4 1 8 . 9 1 5 7

what to expectto prepare for our meeting

pre-market prep

go live

marketing

client testimonials

now what?

competitive advantage

meet the team

national reach


most sellers ask…

• How much will my home sell for today, and why?

• How long will the entire process take from list to close?

• Are you qualified to handle the sale? Why should I choose your firm?

the purpose of our meeting• Review your motivation and agree on a price

that will cause the property to sell

• Answer any questions you may have

• Decide if you would like us to handle the sale, and we will decide if we would like to take the listing

key questions for thought…

• Do you absolutely want to sell your home?

• Will you agree to price your home at a level that will cause it to sell?

• Do you want us to handle the sale for you?

review your needs and objectives

• Define your needs and objectives for selling your home

• Review the market and relevant properties

• Discuss compelling pricing of your home

• Reveal our customized and enhanced marketing plan

• You are moving to ____________________

• You have to be there by_______________

• You want $_____________ for your home.

• You owe $_____________ on your home.

• You want your money out? Y__ N__

prepare for our meeting


pre-market prep

pre-market prep


the value of foreknowledgepre-market inspectionA thorough home inspection covers the interior and exterior condition of all structures, including roofing, and mechanical systems (heating and cooling, plumbing, and electrical). If the inspection turns up anything concerning, my client and I can decide the best strategy: either fix things before going to market or be prepared to pay for any costly fixes when negotiating with an interested buyer.

Whether your home gets a clean bill of health or has some issues, being able to give the inspection report to a potential buyer can boost your home’s standing with them. It shows transparency and good faith on your part and helps the buyer feel more secure in the decision to buy your house.

pre-market appraisalThe best way to maximize the appraised value of your home is to prep it so that it outshines the competition. And the best way to prevent a gap between selling price and a figure the bank will go for is to start out with a realistic asking price.

These are the same things that put your home in a favorable position with buyers’ agents and their clients. They are also the same things my clients and I strive to get right well before the “for sale” sign goes up.

pre-market prep


You’ve decided to sell your home. Now, make this your mantra: Staged homes sell faster and for more money.

It’s true. Staging done right maximizes a home’s appeal and helps potential buyers visualize it as their own. The professional stagers I work with see the homes they stage sell 80% faster. As with most things, time is money, and the longer a house sits on the market, the lower the selling price. So, it pays to invest in prepping your home before the “for sale” sign goes up.

Think of it as pre-packing and getting started on the inevitable!

getting your home

Before After

pre-market prep


You’ll get the most bang for the buck from a staging pro who knows how to highlight your home’s strengths and make sure there isn’t undue attention drawn to any weaknesses. Even a well-maintained and nicely furnished home can benefit from the professional stager’s eye and experience. He or she will see things you’ve become blind to or just didn’t realize had an effect on a buyer’s perception of a home. We don’t consider a home market-ready until it has been properly staged to be displayed in the best light possible.

pre-market prep

market-ready

Staging Photos © Design2Sell | HomeDesign2Sell.com

Before After


lights

action!camera.

Professional photography is a MUST in today’s real estate marketing practices. According to a Realtor.com study that compared 350 homes which used professional photos to market the home vs. 350 homes that used standard self-taken photos, homes with professional photos sold 50% faster and 39% closer to the original listing price in comparison. We utilize professional photographers for every listing we market.

pre-market prep


This is an event we coordinate with you, the seller, to invite other market experts to tour the home before it hits the market, typically one week before. While we may have already discussed a price range, this event creates a buzz around your property while giving us additional data to help set the price correctly out of the gate. After all, you never get a second chance at a first impression!

pre-market brokerlaunch event

pre-market prep


The initial listing period (typically the first

7-10 days) is the most important

throughout all of the marketing of your

home. Most agents and buyers have

saved searches alerting them of listings

in “new” status so they receive “first

dibs” to view the home and make an

offer. With our enhanced marketing

efforts, we ensure that the property is

fully marketed the second it’s put into

public view.

go live

go live


LISTHUB SYNDICATION TO OVER 500 WEBSITES

Your home will be syndicated across 950+ searchable real estate websites,dramatically increasing the opportunity for buyers to find your home. The graphic onthe next page shows a few example sites from the long list of consumer propertywebsite your home will be displayed on for maximum buyer exposure.

onlineTHREE MLS LISTINGS PER PROPERTY

Our office is a member of three Multiple Listings Services: Keller Williams Listing Service (KWLS), First Multiple Listing Service (FMLS) and Georgia Multiple Listing Service (GAMLS). All of our listings are immediately listed in all three MLS systems with the maximum number of allowed images (25) for increased exposure. We input detailed information on each property to ensure that our listing will appear when agents search for properties with certain amenities.

online marketing


marketing

online marketing


We will redefine how you think about working with a Realtor®.

Not so long ago, a Realtor® was practically a requirement for anyone buying or selling a home. Today’s home buyers and sellers have myriad options when marketing or searching for a home. Resources once accessible only to industry professionals are now at your fingertips. But there is no Internet substitute for market-specific knowledge, experience and shrewd negotiating skills.

We’re not just your Realtors®. We are striving for trusted advisor status. There is no more important purchase than your home — your respite after long, productive day. You deserve someone who is with you every step of the way, listening to your needs and looking out for your best interests.

What should you expect from your Realtor®?

Responsiveness. Market-specific knowledge. Transparency. Someone who intently listens to your needs, and fulfills them.

We promise to change what you think of when you think about Realtors®, and the real estate experience.

our websiteheineckandcompany.com

online marketing


online consumer websites

Each property will be featured on REALTOR.comto include additional photos, descriptive ad copy and scrolling text.

This is an upgraded REALTOR.com feature that we subscribe to that helps ensure your home maximum exposure.

We will help each property rise to the top of the search, above other homes, by adding more photos. We will also place our cell phone number at multiple points to increase buyer calls to each property.

online marketing


Trulia.com is a residential real estate search engine that helps consumers search for homes that are for sale, trends, neighborhood insights and other real estate information directly from real estate agent and broker websites. Each property will be enhanced on this website with custom ad copy and additional photos.

ZILLOW.COM

Zillow.com is an online real estate service that is dedicated to helping you get an edge in the market. Zillow provides buyers with valuable tools and information.

Buyers search this site frequently during their online home search, so it’s important that your home is represented there. Currently, we have over 40 recommendations from past clients on Zillow and it is a close2nd to Realtor.com for consumer use.

TRULIA.COM

online marketing


3D VIRTUAL TOUR / FLOORPLANS

Providing a buyer with a virtual tour and 3D floorplan really helps them visualizethemselves living the home, and this is the primary goal of utilizing professionalphotography, virtual tours and interactive floorplans. The majority of other agents providea “virtual tour” that is simply all of the listing photos built into a slideshow for easy viewing.We take it a leap further, offering an interactive floorplan or 3D space exploration video,which helps the buyer realize how wonderful of a home it could be. This way, a buyer cansee every room from every angle. Not only does it provide the buyer with a morecomprehensive idea of property, but also can reduce the amount of repeat showingsneeded for a buyer to secure an interest in the property.

This marketing tool provides custom branded and unbranded virtual tours and video ofeach property with links we can add to consumer marketing sites like Trulia, Zillow andRealtor.com, which will promote additional interest in the property and additional exposurein Google with an entire website dedicated to your property alone. The tour will besyndicated throughout the Internet and social media to ensure that each home hasmaximum exposure.

online marketing

online property promotion


LISTINGBOOK.COM

Stay informed of real-time market conditions when you combine your agents expertise and Listingbook’s accurate, comprehensive, and up-to-date information.

Listingbook allows you to search just like an agent and provides you access to Multiple Listing Service (MLS) data, public records, recent and past sales, community and school information, taxes, loan calculator, shopping and recreation, and much more.

If you are selling your home, you'll see sales trends from your neighborhood, competitive listings sent daily to your inbox, performance statistics, and updates. Your listing will have its own web site and complete, accurate and updated data will help you avoid misleading estimates of your home's value.

online marketing


social media marketing

There are over 1 billion Facebook users. We will showcase each home on our Facebook page, Twitter, Google+, LinkedIn and Pinterest to reach out to as many of those users as possible.

SOCIAL NETWORKING

YOUTUBEVideos are shared 1200% more times than links and text combined. Video attracts two to three times as many monthly visitors and doubles their time spent on the site. (Source: MarketingSherpa)

online marketing


We prepare a Custom Home Brochure that showcases each property photos and features which are left at the property and updated immediately when needed with price adjustments or updated photos.

print marketingCUSTOM HOME BROCHURE

print marketing


DOMAIN Magazine is our KW Luxury Homes International Magazine with distribution to affluent clientele via print and online edition. KW Luxury Homes International is an exclusive, elite and sophisticated group of real estate consultants who raise the bar for service in the upper-tier home market.

luxe marketingDOMAIN MAGAZINE

luxe marketing

making theconnection.


While social media and internet tools are integral in the marketing of property, cooperation with other brokers via private networking groups has and will always be an important means of promoting your property. The sharing of your property prior to the MLS often results in the pairing of motivated buyers for a quick sale. Buyers needs are also shared at these events. These are private sites, not available to the general public.

I am honored to be a respected agent amongst my colleagues and to be an active participant of these organizations and to cultivate and nurture mutually beneficial relationships in our marketplace.

INDUSTRY NETWORKING

network

Live Luxury, a luxury division of the Award Winning Southeast Region of Keller Williams Realty, is an exclusive group of elite real estate consultants raising the bar of excellence in the luxury home market.

Live Luxury members are highly trained professionals supported by Keller Williams International Luxury Homes and have earned the distinctive Certified Luxury Home Marketing Specialist (CLHMS) designation.

CREW Atlanta exists to influence the success of the commercial real estate industry by advancing the achievements of women. This professional women’s group provides additional networking opportunity as commercial moves often lead to residential ones.


KELLER WILLIAMS LUXURY HOMES

Luxury Homes by Keller Williams is a nationally networked exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market. With agents operating in more than 700 market offices, the reach is incomparable to any other brokerage in the city.

national reach

national reach

ACCREDITED SELLER REPRESENTATIVE | ASR®

ASR® designees are tied to an exclusive interactive online community of over 40,000 members featuring forums, groups and blogs to share residential listings, best practices, and aid in the relocation clientele from one state

CERTIFIED LUXURY HOME MARKETING SPECIALIST | CLHMS

Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing Specialist (CLHMS) designees collaborate to bring the wants and needs of affluent buyers and sellers together. Members of The Institute who hold the CLHMS designation have documented performance in the TOP 10% of their markets, and have successfully demonstrated their expertise in the luxury home and estate market. There are approximately 12,000 Luxury Home Marketing members that span across every state in the continental United States as well as many international agents that continue to join.


national reach

SENIOR CERTIFIED RELOCATION PROFESSIONAL | SCRP®

The Senior Certified Relocation Professional (SCRP®) designation is awarded to those individuals who have met the requirements of the CRP® designation and, in addition, have made significant professional contributions to the mobility industry through contributions of time and expertise on Worldwide ERC® committees, panels, classes, and articles.

There are currently less than 200 people who hold the SCRP® designation worldwide. The Worldwide ERC®’s Certified Relocation Professional (CRP®) is a symbol of professionalism in the relocation industry.

A major purpose of this program is the achievement of a common and universal understanding of the entire employee relocation field and recognition of those professionals who demonstrate mastery. Relocation professionals are keenly aware of the many pieces required to solve a transferee’s puzzle. Solving that puzzle is paramount. A (S)CRP® can help facilitate a smooth transition as they are up to speed on important issues and recent changes that affect the industry, like corporate policy, tax issues, relocation appraisals, family issues, and the latest trends. The broad knowledge required for the CRP® allows us to see the whole picture and have a better shot at knowing where your piece goes.


our duties

now what?

§ Schedule two hour consult with staging team

§ Schedule professional photography

§ Plan pre-market Broker launch event

§ Design marketing materials and ad copy to market and promote your property

HEINECK & COMPANY DUTIES

§ Provide signage, electronic lockbox, and dedicated showing appointment service

§ List in three MLSs: KWLS, FMLS, GAMLS

§ Communicate with you on a regular basis, providing traffic reports and feedback reports

ONCE THE LISTING PAPERWORK IS SIGNED…


§ Complete all repairs and cleaning

§ Keep your home staged and ready for showings

§ Try to leave the property during scheduled showing times

§ Hide valuables and prescriptions

§ Keep marketing information out for prospective buyers

§ Contact us with any questions, concerns or updates

§ Market your home to your friends and acquaintances

§ Keep us advised where to reach you or give permission to show if you are unavailable

§ Refuse to discuss terms with buyers or their agents without Jill or one of our team present

YOUR DUTIES

your duties


PAST PERFORMANCEOver the past several years, Heineck & Company’s average days on the market is 25 vs. the average agent’s 57. We have worked hard over the years to master the art of LISTING & SELLING.

MONEY IN YOUR POCKETThe average agent’s listings sell within 91% of list price. Heineck & Company listings sell, on average, within 95% of asking, ultimately netting you 4% more in your pocket.

REFERRALS98% of our business comes from past clients and sphere of influence referrals. Clients re-hire us due to our professionalism and delivery on our service promise.

TEAMWe have (3) dedicated team members who specialize in different areas of the transaction to best serve you and your needs.

TECHNOLOGYWe are known for our superior integration of social media, relevant websites, luxury property platforms and mobile apps to maximize exposure for your property.

EXPERTISEAs corporate relocation specialists, we have access to prospects and marketing opportunities that others do not. We leverage our corporate network to sell listings faster, to well-qualified buyers.

COMMUNICATIONOur #1 tenant is to Listen to Understand. Secondly, we work to set expectations around your primary goals. Then we will establish the best way to keep you in the loop about what is happening behind the scenes.

TRACK RECORDJill has been a licensed Realtor® in Atlanta since 1998 and is a founding partner of Keller Williams Realty Southeast. She has experienced many real estate cycles, adjusting business practices to benefit the clients that she serves.



Founder | Managing Partner

Jill Heineck

Since graduating Simmons College Boston, MA, with a degree in advertising and PR in 1993, Jill has amassed 20+ years of sales and marketing experience. Prior to real estate, Jill worked in sales and marketing for Fidelity Investments in Boston, in addition to running a successful executive fitness training and wellness practice. What she found was that she thrived on working with people, and advocating for their best interests. With Jill's creative approach, positive personality and marketing background, real estate proved to be the perfect way for her to apply her unique talents and an ideal chance to make a positive difference in the lives of her clients, and of her family and friends. Since joining Keller Williams Southeast as a founding partner in 1999, Jill has experienced great success and grown her business to become widely referred to as the "Relo" expert when it comes to corporate relocation. Also known for her “uber-connectedness", she has connected people from all over the globe with homes, people and communities that have positively impacted their transitions, and their lives.

meet the team

meet the team


Amanda Churchwell & Team | Listing Initiation

Sonya Bayne | Closing Manager

With a passion for real estate, Amanda and her team’s role as Listing Managers includes the responsibility to make sure our clients listings are promptly inputted into all of our MLS’s, coordinate the showing center availability, and and initiate the process behind the scenes. With many years of experience as a Realtor® herself, Amanda knows the intricate details involved in a Real Estate transaction. Once the listing is inputted, the listing is turned over to our Marketing Specialist.

Sonya is the hub of all the closing details for our buyers and sellers with accepted offers. Her responsibility is to make sure all the paperwork is in order, inspections are completed, and information is delivered to the proper individuals. She will be your “go to” person from the time of contract until closing. Sonya is the right arm to all of the Buyer and Listing Specialists and acts as the liaison between all parties, working to ensure your transaction goes smoothly and closes successfully.

meet the team

HEINECK & COMPANY

Carrie maintains the marketing of our listings from the time the listing agreement is signed until it is goes under agreement. Her team’s responsibilities include syndicating your listing across 30+ online platforms, designing marketing collateral for your home and promoting through various outlets, including social media.

Carrie Gable | Marketing Specialist


“Jill is a true professional in the real estate market. She is on top of all transaction details and has her clients interest first.”

- Reece Cohen

“Jill is a true motivator and a "let's get it done" leader. Her energy and enthusiasm areinfectious and she knows how to get the best out of everyone working with her. She is atrue professional and knows the real estate market in Atlanta as well as anyone else in thecity. I highly recommend Jill and her company to anyone buying or selling a home."

- John Dowd

“Ten minutes with Jill and you will see that she has the broadest most up-to-date marketknowledge available, that she loves her job, and that she is passionate about herprofession. It has bee n my great pleasure to refer my clients to Jill when they are in needof relocation services and the feedback from those clients has been sterling."

- Bonnie Klein

“Jill is a sincere and dynamic individual, a successful business owner and a communityleader. She serves on the Board of Directors of the Buckhead Business Association, is atireless volunteer for the BBA, and is a strong advocate for First Responders, as co-founder of Neighborhood HEROES, a program which assists first responders with homeownership."

- Sharon T. Silva

in their

testimonials


"Jill helped me buy a place as a nervous, first-time homeowner and what I remembermost about the experience was all of the laughter together. She also helped me sell. In abad market for sellers, I was under contract in only 3 weeks! I moved out of state and Jillfacilitated everything. She is great and I highly recommend her to anyone!"

- Marcia Schlissel

“Jill Heineck sets the example of what a trusting Realtor relationship is all about. She ismy first referral thought when I have residential clients seeking to buy or sell their home.Outside o f her professional focus, I have known Jill to be very involved in communityaffairs and always looking to "pay it forward" whenever possible. She's fun to be around,and I'm sure will be a great person for you to get to know!”

- Steve Massell

“Jill and I served together on the Buckhead Business Association Board of Directors andas we worked on member projects, it was clear to me that Jill utilizes right brain attributeswith strong organizational skills and detail orientation to accomplish objectives. She clearlysees the path to business success, the activity steps required, and effectively elicitssupport from others. She is knowledgeable and maintains her level of knowledge viaresearch. If you want something done and done well, she is the go to woman.”

- Nance Joiner

testimonials

words CLIENT TESTIMONIALS


in their wordsCLIENT TESTIMONIALS

"Jill is an outstanding combination of creative brains, competitive drive, and funpersonality. She WILL find the solution to any problem. I have recommended people to Jillfor help with real e state needs over the past decade, and she never disappoints. Thework she is doing now with corporate relos is spot on, in terms of the needs of themarket. If you are considering Jill for your real estate needs, know that this a dedicatedand hard-working professional who actively seeks and responds to feedback, that youcan count on. “

- Joan Ray

“Jill is the best in the business. She sold my house within two weeks of listing it after ithad been on the market with another realtor for over a year. Her creative marketing iswhat sets her apart from every other realtor that I know. She is aggressive, smart andextremely talented. I recommend her to everyone I know that is in the market to buy orsell.”

- Johanna Styne

“Jill is remarkable as a real estate agent and as a business woman. She not only has greatinsight into the Atlanta real estate market, but the business community as well. Becauseof this, and h er ability to think outside of the box, Jill has been able to expand herservices and really help her clients in new ways.”

- Tracy Stuckrath, CSEP, CMM, CHC, CFPM

“Jill and her staff are amazing. She helped me sell my condo during troubled times whenothers had failed. She understood my objectives, translated them into a coherent strategy,helped me reposition my condo, and before long, I was signing the paperwork. Jill issomeone you want on your side.”

- Nitin Dixit

YOUR GUIDE TO SOLD

ATLANTA HOME SELLING GUIDE

H E I N E C K & C O M PA N Y | H E I N E C K A N D C O M PA N Y. C O M | 4 0 4 . 4 1 8 . 4 1 9 7

PREPARING FOR A SUCCESSFUL SALE

ATLANTA HOME SELL ING GUIDE

heineck and company - preparing for a successful sale

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