preparing for a successful sale with rosie

Preparing for a

Successful Home Sale

Rosa Jacquelin 786.239.1283

www.ExceptionalMiamiHomes.com [email protected]

Rosie JacquelinHomes Sales Specialist

http://www.exceptionalmiamihomes.com/

Dear. Clients,

Thank you for the opportunity to present my qualifications and marketingplan to sell your home. I think of my clients as individuals with their own setof unique needs, and my team will do all we can to give you exceptionalservice. We are determined and assertive with marketing and technology. Wefocus on the strategies to get your home sold as quickly as possible and forthe highest price possible.

The active marketing strategies included can help you realize the highestdollar value for your property. The most important step in the sales process ischoosing the right Realtor to effectively and profitably represent yourinterests.

As part of my customer service, I have enclosed information for your reviewbefore our appointment. Enclosed are the following items:

•Team/Company Bio•Professional References•Listing Plan of Action•Marketing Plan

I realize that you have a choice when hiring an agent to help you sell yourhome and I truly appreciate the opportunity to present my proven approachto getting your home sold quickly and for top dollar.

Sincerely,

Rosie

to continue building relationships one client at a time and remain yourreal estate team for life. We genuinely care about our clients and have their bestinterests at heart. We strongly believe that hard work and integrity go hand in hand.We are proud to have our professional staff contribute to the process of selling and/orbuying your home. We are here to assist you in getting your home sold in the timeframe you want with no inconvenience to you or your family. Our team has onefunction while we are working for you. This function is to "serve you" and make thisyour most professional selling and buying experience.

Credentials:Over 50 Years of combined Real Estate experience100's of Homes & Condos ClosedMember of Institute for Luxury Home MarketingMember of National Association Board of RealtorsMember of Florida Realtors AssociationMember of Miami Association of REALTORS

Staff of Experts:Full time Broker in ChargeFull time Search Engine Optimization specialistFull time Closing CoordinatorFull time Administrative Assistant

Why Duffy Realty?30+ year old brandBoutique BrokeragePerfectly located in and around today’s hot marketNumber 1 most recognizable Real Estate brand in Miami ShoresWe focus on QUALITY over quantity

It's our mission...

How Do Buyers Find Homes

Rosa Jacquelin • Phone: 786.239.1283 • www.ExceptionalMiamiHomes.com • [email protected]


92% of Buyers use the Internet to Search for Homes. Here are just a few of the sites where your home will be found. . .

When You List With Me…*I will place your home on 500 of the world’s leading real estate web sites for

unmatched exposure.

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SOCIAL MEDIA…How it Works in Your Favor

We have an active Exceptional Miami Homes business page. We regularly market Real Estate on Facebook and manyother Social Media platforms.

We have a Customer Relationship Management system (CRM) that has been customized to actively work with ourdatabase of thousands of buyer leads.

How Homes Sell

The marketing I will do to promote your home has only onepurpose - to increase awareness among potential buyersleading to in-person showings.

Once buyers reach your front door, the job of marketing isover.

Your home must now compete with other homes in twoareas;

Features and Price

If your home has more features that appeal to buyers - oryour home is priced lower than comparable homes - yourhome will stand out as the better value.

Conversely, if your home lacks the features that potentialbuyers desire, your only option is to compete on price.

To be effective, your home should stand out as one of the toptwo to three best values in your immediate market place.

UNDERSTANDING HOW BUYERS EVALUATE HOMES

PricePRICING YOUR HOME FOR A SUCCESSFUL

SALE

Pricing your home accurately is the most effective way toensure a successful sale. Allow me to repeat that - pricingyour home accurately is the most effective way to ensure asuccessful sale.

Many sellers are tempted to list their home with the agentwho quotes the highest price.Please be aware, the agent doesn’t set the price, the sellerdoesn’t set the price - the market will set the price, or value,for your home.

Factors that Influence Market ValueSupply & Demand

Economic Conditions

Asking & Selling Prices of Competing

Homes

Your Home’s Condition

Buyer’s Perception of Your Home

Factors with Little orNo Influence on Market Value

The Price the Seller Paid for the House

The Seller’s Expected Net Proceeds

The Amount Spent on Improvements


No amount of marketing can sell an overpriced home.


MarketingMARKETING YOUR HOME FOR A SUCCESSFUL SALE

Your home is now priced accurately and looks great.Let’s show it off!

The marketing of your home will reflect an establishedhistory of how buyers search for, and purchase, homes.

92% of buyers use the Internet during their home search.85% of all home sales in Miami are co-brokered. This meansthere is a listing agent who represents you, the seller, andanother agent who represents the buyer of your home. As aresult, marketing to Realtors® is our most productiveactivity.

The most effective way to get the attention of productiveagents and buyers is through accurate pricing and greatphotography.



MarketingProfessional Photography

After your home is staged, I will pay to have your homephotographed by a professional photographer.

With 95% of buyers using the Internet to search for homes,professional photography is essential to anycomprehensive marketing plan.

More people will view your home online than will ever visitit personally. Getting, and holding, their attention onlinewith professional photography is one way to increase theprobability of an in-person showing.

“Buyers perceive homes with professional photography to beworth, on average, 12% more than the actual price."

The Wall Street Journal



MarketingSocial Media Marketing

Your home will also be marketed extensively onFacebook, the world’s leading social media site.

I will market your home using several provenapproaches, including highly-targeted ads, video,photos and more.

Facebook represents an opportunity to reach tensof thousands of local Miami residents on a sitewhere they already spend a lot of time.

Visit my Facebook BusinessPage



https://www.facebook.com/ExceptionalMiamiHomes/

How I Will Get Your Home Sold1. Submit your home to our local Multiple Listing Service.2. Price your home competitively3. Promote your home at the company sales meeting.4. Promote your home on social media, my website, property search engines and websites across the Internet.5. Develop a list of your properties features for Brokers to use with their buyers.6. Email a features sheet to the top agents in the marketplace for their buyers.7. Suggest and advise you as to any changes you can make to your property which would make it more salable.8. Update you regarding changes in the marketplace.9. Prospect for potential buyers daily.10. Individually market your property to my buyer leads, sphere of influence, past clients and referrals.11. Add additional exposure through a professional sign and lock-box on your property.12. Whenever possible pre-qualify the prospective buyers.13. Encourage cooperating Brokers and agents in the area to view your home.14. Follow-up with people who have viewed your home.15. Represent you in all offer presentations to negotiate the best possible price and terms.16. Handle all the follow-up necessary during escrow.17. Deliver your check at the closing.

Rosa Jacquelin • Duffy Realty • Phone: 786.239.1283 • www.ExceptionalMiamiHomes.com • [email protected]


TestimonialsRosie is amazing to work with! She exceeded our expectations and has by

far been the best realtor we have worked with! She stayed within our budget

and within the area we wanted to stay. She had excellent communication

skills and tended to all of our requests. I highly recommend her!

Rosie was outstanding! Not only did she do the research to list my home at a

competitive price, but she priced it just right so that it was both competitive

and appealing. This made the listing a win for me and a win for the buyer.

Because of this, I received an offer on my home immediately and closed

quickly thereafter. Rosie was incredibly responsive, and I loved her honesty

and candor. Rosie is a total professional. It would be in your best interest to

have her list your home!

Agent is very honest, knowledgeable, efficient, and reliable. She is also

respectful to me and my wife and demonstrates sensitivity to our needs. I

feel I am in good hands having her manage the renting of my condo.

- Shanna P

– Trish F

– Gustavo C

Rosa Jacquelin • Duffy Realty • Phone: 786.239.1283 • www.ExceptionalMiamiHomes.com • [email protected]


Thank You

Thank you for the privilege and opportunity to workwith you. As always, feel free to call me if you haveany questions. I look forward to meeting with youand helping you achieve a successful sale.

Rosa JacquelinHome Sales Specialist

Direct: (786) [email protected]

Duffy Realty9718 NE 2 AveMiami Shores, FL 33138

Rosie


preparing for a successful sale with rosie

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