preparing for a successful home...

Preparing For A Successful Home Sale

Perrin Real Estate

Putting Our Customers Needs

Above Everything Else

We realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect us to provide, including:

• A Unique 6 Point Guarantee.

• Accurately pricing your home.

• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

• Providing unmatched marketing including professional staging, photography, video and custom property web sites.

• Securing a qualified buyer within your specific time frame.

Regardless of the price of your home, when you hire us as your realty team, both you - and your home - will be prepared for a successful sale.

Warm Regards,

David & Tammy Perrin

10/31/2016 www.Facebook.com/MyOCHome

RE Lic # 02012058 2

Your Team Tammy and I are more than just 2 sales people attempting to accomplish your goals. We are a team of agents, marketing professionals and office staff doing all we can to make things happen for YOU!

• We know you have many choices when it comes to choosing a real estate agent to help you with a home sale or purchase. We want you to know that Tammy and I are not your average agents. Our primary goal, of course, is to help you complete your real estate transaction successfully and as quick as possible. Our second goal is to treat you with respect and put your interests above everything else. If selling or buying is not in your best interest, we will always urge you to do what's best...FOR YOU!

• Unfortunately, many agents still live in the past. They feel their job is done when they have your home listed on the MLS and have a sign stuck in your yard. Hoping that your home will sell, they move on to the next opportunity.

• How are we different?

o First of all, we are accountable to you! While every agent will promise to sell your home, the reality of the real estate market today is that this simply doesn’t always happen. One of the first steps in your marketing plan involves finding an agent who will best represent you. You need to work with a Realtor® who is committed to being accountable to you and who will shoulder the risk on the outcome of your home sale. What Real Estate agent would do such a thing? We do! Our 6 point seller guarantee program demonstrates our resolve to be honest and work harder and smarter than any other agent to sell your home fast and at the price agreed upon. For details, see our Home Seller Guarantee program at PerrinRE.com.

o We have 15 years experience marketing and selling online. 95% of home buyers and sellers start the process by going on line. We are experts in marketing on Google, Facebook, YouTube and many other internet platforms. Besides marketing to other brokers, our strategy is highly based on internet and social media.

o We will take high definition video of your property, professional photographs and, when appropriate, aerial drone video of your home. We will create your own personal web site with its own personal domain name featuring the videos and photographs that have been taken.

o Your web site, open house, and other promotions will be mobile friendly and will be accessible 24/7 through the use of our custom buyer & seller text/Interactive Voice Response (IVR) system. We always provide pre-listing marketing to generate anticipation of your property prior to its going on the market or for an open house that we schedule.

• Bottom line, we want you to be happy and confident now and right through to the end of the transaction. We want you eager to recommend us to your friends and family. We do this by treating you like we would want to be treated and marketing your property better than anyone else.


RE Lic # 02012058 3

How Homes Sell UNDERSTANDING HOW BUYERS EVALUATE HOMES

The marketing we will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings.

Once buyers reach your front door, the job of marketing is over. Your home must now compete with other homes in two areas: Features and Price.

If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.

Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price.

To be effective, your home should stand out as one of the top two or three best values in your immediate market place.


RE Lic # 02012058 4

Price PRICING YOUR HOME FOR A SUCCESSFUL SALE

Pricing your home accurately is the most effective way to ensure a successful sale.

Allow us to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their home with the agent who quotes the highest price.

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for your home.


RE Lic # 02012058 5

Marketing MARKETING YOUR HOME FOR A SUCCESSFUL SALE

Your home is now priced accurately and looks great. Let’s show it off!

The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.

• 95% of buyers use the Internet during their home search. Online marketing is our main focus!

• 85% of all home sales in most markets are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors® is one of our most productive activities. Our marketing program will make you property known to thousands of agents!

• The most effective way to get the attention of productive agents and qualified buyers is through accurate pricing and great internet marketing.


RE Lic # 02012058 6

Factors that Influence Market Value

• Supply & Demand

• Economic Conditions • Asking & Selling Prices of

Competing Homes •Your Home’s Condition

• Buyer’s Perception of Your Home

Factors with Little or No

Influence on Market Value

• The Price the Seller Paid for the house

• The Seller’s Expected Net Proceeds

• The Amount Spent on Improvements

Marketing PROFESSIONAL PHOTOGRAPHY

• Once your home is ready, I will pay to have

your home photographed by a professional photographer.

• With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.

• More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal


RE Lic # 02012058 7

Marketing HI-DEFINITION HOME AND AERIAL VIDEO

• In addition to professional photography, I will create a high-

definition video of your home. A well-scripted, and produced, video gives potential buyers a feel for what living in the house could be like, long before they make a personal visit.

• Video enables us to “tell a story” about your home, why you loved living there, making an emotional connection for buyers. We are able to address the emotional needs for comfort, family, relaxation more than photos alone can communicate.

• While many agents create “video” slide shows with the pictures of your home, I have made a significant investment in hi def video cameras, drone technology, lighting equipment, editing software and training from professional videographers.


RE Lic # 02012058 8

Marketing

We have 15 years of in-depth internet, website and digital marketing.

• Your home will be featured on Realtor.com, the top real estate web site in the nation.

• Your home will be featured on Zillow.com one of the most popular real estate web sites on the internet.

• Your home will be featured on many other popular web sites to maximize your online presence.

• Now lets get to the good stuff. In addition to this we will…..


RE Lic # 02012058 9

INTERNET MARKETING

One of our biggest strengths that we can leverage for you is internet marketing. Since this is by far the most important area to focus on, you are way ahead of the competition.

Marketing

We are experts in Social Media Marketing.

Your home will be marketed extensively on Facebook, the world’s leading social media site.

We will market your home using several proven approaches, including highly-targeted ads, video, photos and more. Facebook represents an opportunity to reach tens of thousands of local So. California residents on a site where they already spend a lot of time. We will also utilize other popular sites such as blog sites, YouTube, Twitter, Instagram and more.


RE Lic # 02012058 10

Marketing INTERACTIVE MOBILE MARKETING

We will create a custom mobile web site for your home that can be accessed from any smart phone, replacing the need for paper

flyers. There are numerous advantages for you:

• Potential buyers are able to immediately access a detailed

description of your home, along with beautiful photos and video right from their cell phone. We can also make useful documents

available such as your Seller’s Disclosure, Inspection Report and more.

• Unlike paper flyers, I receive a notification with the

potential buyer’s contact information, allowing me to follow up

while the prospective buyer is still in your neighborhood. With

a paper flyer, we have to wait until they call us, if they ever do.

• This technology equates to a flyer box that is never empty. Nothing is more frustrating to potential buyers - and sellers - than an empty flyer box!


RE Lic # 02012058 11

Service WHAT ELSE YOU CAN EXPECT FROM YOUR TEAM?

In addition to the services we’ve covered, you can expect us to

provide the following:

• Attentive one-on-one service. The responsibility of managing

the sale of your home is never passed off to other agents or

assistants. We are present for every showing to ensure your

home is presented properly and to gather valuable feedback.

• Regular communications regarding every aspect of our

efforts and the results of those efforts, as well as any

changes in the market, including new listings, price

changes of competing homes, sales and how we should

re-position your property to remain competitive.

• Assistance negotiating offers and preparing contracts.

• Attending the closing to ensure all contract provisions have

been met and that you are fully satisfied with the results of

your sale.

10/31/2016

www.Facebook.com/MyOCHome

RE Lic # 02012058 12

See appendix for a list of marketing options we will provide

Our Guarantee To You We are absolutely confident that you will love our service

and the professional way we treat you.

To prove it, we offer this peace of mind to you.

You have the option to cancel your listing or buying agreement with us at any time. No string attached. And

yes, we will put it in writing.

We know you will never take us up on this so it is the easiest part of the deal for us

But This is only the beginning…


RE Lic # 02012058 13

Our Guarantee To You You need to work with a Realtor® who is committed to being accountable to you and who will shoulder the risk on the outcome of your home sale. You see, in most cases, there is no penalty or consequence if the Realtor® doesn’t perform as s/he promised. You owe it to yourself to select an agent who GUARANTEES his/her performance in writing. Does such a thing even exist? Yes it does! Below are our performance based and honesty based guarantees to you.

• 1. Communication Guarantee: GUARANTEE: if we fail to up-date you weekly or fail to return your call within 24 hours, we will deduct $200 from the commission once we sell your home.

• 2. Honest Promises Guarantee: GUARANTEE: if at any time, we fail to honor our PROFESSIONAL SERVICE agreement, we will pay you a $500 Penalty on our closing of your home.

• 3. Reality-Based Selling Price Range: GUARANTEE: for every $5,000 we sell your home for, below our recommended list price, we will pay you $500, up to a maximum of $1,000 on our closing of your home.

• 4. Reality Based Timetable: GUARANTEE: if we fail to sell your home within 60 days, we will deduct $1000 from our commission.

• 5. Honest Presentation of Experience and Track Record: GUARANTEE: if you can demonstrate that any of these statements or statistics summarized in the “FACTS” brochure is false, Perrin Real Estate will donate $1,000 to the charity of your choice.

• 6. Qualified Buyers Guarantee: GUARANTEE: if we ever show your home to a buyer who later tells us that “they can’t afford

your home”, we will pay you $500 at our closing of your home.


RE Lic # 02012058 14

Thank You Thank you for the privilege and opportunity to work with you. As always, feel free to call or text us if you have any questions. We look forward to meeting with you and helping you achieve a successful sale. David & Tammy Perrin

Perrin Real Estate 714-351-7334 [email protected] [email protected] www.PerrinRE.com www.Facebook.com/MyOChome All California Brokerage

10937 Alondra Blvd.,

Norwalk CA 90650


RE Lic # 02012058 15

Appendix Below is a list of marketing steps we use when listing a home for sale. Keep in mind that based on the specific home and circumstances we may not implement every step.

Signed Listing Agreement:

Listing Marketing and Lead Generation Plan

1. Take Great Pictures

2. Write a great property description

3. Upload photos, property detail and description into Listings-to-Leads

account, confirm proper links and link order.

4. Create and/ or Link landing page for listing area for greater lead

capture

Coming Soon Marketing & Lead Generation!

1. Virtual Tour

2. Coming Soon Post to Your Facebook, Pinterest, LinkedIn, Google+ etc:

3. Coming Soon Post to Seller Facebook and Coming Soon eFlyer to

Seller SOI:


RE Lic # 02012058 16

Appendix 4. Coming Soon Facebook Ad - Listing Landing Page

5. Coming Soon eFlyer for Your Database

6. Coming Soon Print Flyer for Nearby Homeowners

7. Coming Soon Print Flyer for Buyers

8. Coming Soon Ad Posted on Craigslist

Just Listed Marketing & Lead Generation!

1. Virtual Tour

2. Just Listed Post to Your Facebook, Pinterest, LinkedIn, Google+ etc:

3. Just Listed Post to Seller Facebook and Just Listed eFlyer to Seller SOI:

4. Just Listed Facebook Ad - Listing Landing Page

5. Just Listed eFlyer for Your Database

6. Just Listed Print Flyer for Nearby Homeowners

7. Just Listed Print Flyer for Buyers

8. Just Listed Instagram Post


RE Lic # 02012058 17

9. Text Sign Riders

10. Just Listed Blog Post:

11. Youtube Listing Video

12. Just Listed Ad Posted on Craigslist

Open House Marketing & Buyer Lead Generation!

1. Open House Post to Your Facebook, Pinterest, LinkedIn, Google+ etc:

2. Open House Post to Seller Facebook and Open House eFlyer to Seller SOI:

3. Open House Facebook Ad - Listing Landing Page

4. Open House eFlyer for Your Database

5. Open House Print Flyer for Nearby Homeowners

6. Open House Print Flyer for Buyers

7. Open House Post to Instagram

8. Open House Sign-In / Feedback Form

9. Open House Ad Posted on Craigslist


RE Lic # 02012058 18

Appendix

Appendix

10. Open House Print Flyer for Nearby Homeowners

11. Open House Print Flyer for Buyers

12. Open House Post to Instagram

13. Open House Sign-In / Feedback Form

14. Open House Ad Posted on Craigslist

Craigslist Reposting!

22. RENEW (re-post) to Craigslist

Marketing & Lead Generation Spike Phase 3!


RE Lic # 02012058 19

preparing for a successful home...

Documents