harness the power of social media
DESCRIPTION
SCQAA-SF Webinar Series Feb 2010TRANSCRIPT
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SCQAA-SF WEBINARSCQAA-SF WEBINAR
“Harness the Power of Social Media”
Presented by Ryon Harms
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About SCQAA-SF- A Not-for Profit About SCQAA-SF- A Not-for Profit OrganizationOrganization
SCQAA-SF (www.scqaa.net) chapter sponsors the sharing of information to promote and encourage the improvement in information technology quality practices and principles through networking, training and professional development. Networking: We meet once in 2 months in San Fernando Valley. Check us out on LinkedIn (SCQAA-SF)Want to become a member? Contact Sujit at [email protected] or call 818-878-0834
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ABOUT RYONRyon Harms created the “The Social Executive” (www.thesocialexec.com) career and networking blog with a singular mission: help executives better utilize technology and social media to grow their networks and create more meaningful professional relationships.Ryon started TSE to give back to all the professionals that so openly provided him with the contacts, referrals and empathetic support that eventually lead to his current position as a marketing executive at EFI Sports Medicine.Ryon also serves as a consultant for the McDermott & Bull Executive Network, where he is creating innovative ways to help senior executives help others and help themselves find their next career opportunity. He is a sought-after social media consultant for companies looking to build online communities for improved customer engagement, customer service and more cost-efficient marketing initiatives.
www.mbexec.net
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Relationship Building in the Digital Age
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TODAY’S PRESENTATION
You Are the New Media
Relationship Building
Tools of the Trade
Resources
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A BRIEF HISTORY OF MEDIA
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THE AGE THING
Maintain a Work-Related Blog Daily
58% - under 40
35% - 40-49
5% - over 50
Average Age
Facebook: 33
LinkedIn: 39
(Survey conducted by Forbes/Google)
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EVERYONE WILL STILL
BE TOO SCARED TO
JUMP IN AND YOU’LL
ALREADY BE FLOATING.
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NEW RULES OF THE ROAD
1. Relationships based on breadth, less depth
Put on your marketing hat
2. It takes a village to find a job
The power of organizing without organizations
3. Spark conversations, don’t just broadcast
Conversations get much better mileage
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CAREER BY DESIGN
Google is a Giant Reputation System
Leverage reputation to get what you want
The Web is a Tool for Reinvention
Build credibility in a new industry
Stay on the Offensive
Leave a trail of proof everywhere you go
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YOU ARE THE NEW MEDIA
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SKIP THE GATEKEEPERS
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THE YOU CHRONICLE
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RELATIONSHIP BUILDING
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LISTENING: E-VOYEURISM
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GIVERS GET
Web: A Platform for Delivering Value to Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades
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BE THE CONNECTOR
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors
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COMMUNITY
The Power of Connectors
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Executive Branding Trinity
Bonus:
TOOLS OF THE TRADE
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BLOGS
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TWITTER – NEVER EAT ALONE
Exposure
Discovery
Learning
Givingwww.ExecTweets.com
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EMAIL IS STILL POWERFUL
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different
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WHAT IF I DON’T?
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RESOURCES
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RESOURCES
www.ExecTweets.com – Executive Tweets
www.TwitterJobSearch.com – Job Tweets
Who to Follow
www.twitter.com/nealschaffer - Neal Schaffer
http://twitter.com/svenjohnston - Sven Johnston
http://twitter.com/kevinLiebl - Kevin Liebl
www.twitter.com/thecareer100 - Top100 Career People
www.twitter.com/execjobs - Real Time Job Postings
www.twitter.com/thesocialexec - Ryon Harms
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BLOGS
Free Blog Providers
www.Wordpress.com
www.TypePad.com
www.Blogger.com
How to Blog
www.ChrisBrogan.com
www.ProBlogger.com
www.CopyBlogger.com
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ADDITIONAL RESOURCES
Social Media Books
Here Comes Everybody – Clay Shirkey
Groundswell – Forrester Research
Trust Agents – Chris Brogan
Twitter Power – Joel Comm
Social Media News
www.Mashable.com
www.TechCrunch.com
www.ReadWriteWeb.com