an e-guide by harness the power! - vision6 · harness the power! page 5 social media has huge...

Email and Social Media Marketing.

Harness the Power!An e-guide by

http://www.vision6.com.au/

Email and Social Media Marketing Harness the Power!

Email ischanging don’t be left behind

Our goal with this e-guide is to provide you with simple and practical tips for integrating email marketing and social media to benefit your business.

Introduction 2Effectiveness of Email Marketing 3

Achieve Goals 4

Statistics 5Social Media Popularity 5

Social Media Business Benefits 6

Email and Social Together 7

Tips 8#1 Include links in your emails 8

#2 Invite subscribers to connect with you 9

#3 Promote your emails using social media 10

#4 Ask your followers to join your email list 11

#5 Let social be your guide 12

#6 Cross promote exclusive deals across platforms 13

#7 Make it easy to subscribe 14

#8 Share with your network 15

Keep Learning 16

Credits 17About Vision6 17

About the Author 17

References 17



$$$$Email marketing is

provenEmail marketing has the highest return on investment (ROI) of any direct marketing channel.

In fact, Direct Marketing Association research puts the ROI of email marketing in 2010 at US$40.56, almost double that of search advertising.

AND better than any other direct marketing channel.

(Source: The Magill Report )

double

to be effective.

http://www.magillreport.com/Email-Remains-ROI-King-Net-Marketing-Set-to-Overtake-DM/


Achieve your goalsEmail marketing is a very powerful and cost effective tool that supports your business objectives:

Retain customers ÐGenerate new leads ÐIncrease web traffic ÐBuild brands ÐDrive sales Ð

Email marketing helps you...


Social media has HUGE potential

Social media is a popular online activitySource: TNS, October

Source: Merchant Circle, February 2011

And marketers have caught on too

Facebook LinkedIn Twitter Yelp YouTube MySpace FourSquare Gowalla

40%32%

27%

19%9% 3%

70%

58%

SMB’s actively using social media marketing to promote their business

Shopping Browsing Gaming Multimedia Social News Email

1.8

1.8

3.7

4.6

2.7

4.4

2.3

Average hours per week spent on this online activity per week


many many

Social media has

many benefits

Generated exposure for my business

Increased traffic/ subscribers

Improved search rankings

Resulted in new business partnerships

Generated qualified leads

Reduced overall marketing expenses

Improved sales

62%

56%

51%

49%

43%

88%

72%

Source: 2011 Social Media Marketing Industry Report, SocialMediaExaminer.com

Benefits of social media marketingThe % of marketers to identify a benefit as a result of using social media


Email MarketingPromote your businessNurture leadsAcquire new customers

Together email and social media are unbeatable.

Social MediaBuild brand awarenessIncrease web trafficSEO

Reach a wider audience

Nurture leads

The remainder of this e-guide explores 8 simple tips that will help you integrate email marketing with social media activity.


Page 8

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Include links in your emailsInclude links to your social media pages such as Twitter, Facebook and LinkedIn.

Include a mix of text and image links. ÐBe sure to “ask” people to connect. ÐGive people a reason to connect - say what’s in it for them. ÐDon’t forget to include links to your social media pages on your Ðunsubscribe page. (It’s a great way for people to stay connected with you when they no longer wish to receive your emails.)

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8


Page 9

Invite subscribers to connect with youSend dedicated email campaigns inviting subscribers to connect with you via social media.

Include brief copy asking people to connect. For example:

Fan us on Facebook ÐFollow us on Twitter ÐJoin our LinkedIn Group Ð

And remember to incentivise - it will lead to great results!


Page 10

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Promote your emails using social mediaPost status updates each time you send an email newsletter.

Provide a short overview of what the email is about. ÐCreate some excitement when appropriate to encourage readers. ÐInclude the link to view your email online Ð

Twitt

erTw

itter

Link

edIn

Face

book


Page 11

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Ask yourfollowers/ friends/ tweeps

to join your emaillist

Post social media updates specifically asking people to subscribe to your email list. ÐInclude the link to your subscription form. ÐGive people a reason to subscribe and tell them what they can expect to receive from you and how often. Ð


Page 12

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Let social be your guideListen to what people are saying on social media and use this as inspiration for content to include in your emails.

Identify trending topics people are talking about. ÐFeature the winners of your social media competitions in your Ðemails.Include customer questions and answers originating from social Ðnetworks in your emails.


Page 13

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Run competitions exclusive to email subscribers and promote them on your social networks (and vice versa).

This is a great way to entice people towards connecting Ðwith you across multiple channels. Keep it easy for people to enter the competition by Ðsubscribing to your email list or joining your social network.


Page 14

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Make it easy to subscribeMake it easy for anyone viewing your social media pages to subscribe to your email list.

In Facebook, include a custom tab for your email subscription form. ÐIn Twitter, include a link to your email subscription form in your profile. ÐIn your blog and website, embed your email subscription form at the top of Ðthe page.


Page 15

TIP #1

TIP #2

TIP #3

TIP #4

TIP #5

TIP #6

TIP #7

TIP #8

Share With

Your NetworkInclude “share with your network” (SWYN) links within your email.

Use button images as well as text asking people to share your Ðcontent with their networks.Use humour and incentives (where appropriate) encouraging Ðpeople to share your content.Ensure your content is “share worthy” and something people Ðactually want to share.Test the placement of your SWYN links to find the best Ðperforming location in your email.Create share worthy email Ð s!


Want to keep learning?

So there you have it – 8 simple and practical tips for integrating email marketing and social media. We hope you’ve learnt something new and have some fresh ideas that you can implement into

your business today.

If you would like to start your e-messaging journey and learn how Vision6 can help you with your email and social media marketing visit

www.vision6.com.au for a free 30 day trial.




AboutVision6 is passionate about all things e-messaging. We empower thousands of businesses to achieve great marketing results and are always on the lookout for new ways to make our clients happy.

Sign up for a free trial of our e-messaging platform and see for yourself how we can help you promote your business, acquire more customers and build your brand with email, social and SMS marketing.

Matthew JohnsonEDM Specialist @ Vision6

Matt has been in the email marketing industry for over six years. His work with Vision6 helps to educate marketers and business owners on how to create, connect and convert using the power of e-messaging.

His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies including RACQ, Supercheap, BMW and QLD Govt in the optimisation of their email marketing practices and strategies.

With a passion for all things e-messaging Matthew is also a regular speaker at the annual Email Marketing Summit Australia (EMSA) and contributor to the Vision6 blog.

About the author

References TripleJ www.abc.net.au/triplej | Borne Naked www.bornenaked.com | Busy Beat www.busybeat.com.au | Newcastle Livesites www.livesites.org.au | Foodwatch www.foodwatch.com.au | The Tote www.thetote.com.au | QLD Business Review www.qbr.com.au | i-glamour www.i-glamour.com | Networx Events www.networxevents.com.au | Cudo www.cudo.com.au | Good Reads www.goodreads.com | Tourism Queensland www.tq.com.au

Connect with Vision6



www.linkedin.com/pub/dir/Matt/Johnson

www.linkedin.com/pub/dir/Matt/Johnson



http://www.abc.net.au/triplej/

http://www.bornenaked.com/

http://www.busybeat.com.au/

http://www.livesites.org.au/

http://www.foodwatch.com.au/

http://www.thetote.com.au/







http://twitter.com/vision6

http://www.facebook.com/Vision6

http://www.linkedin.com/company/vision6

http://www.youtube.com/vision6online

http://www.vision6.com.au/blog/

an e-guide by harness the power! - vision6 · harness the power! page 5 social media has huge...

Documents