Harness the power of employees on social networks

Miloš Blaško | @blaskomm

MILOŠ BLAŠKO

- Software engineer- Startup enthusiast- Co-founder of meevl (http://meevl.com)- Co-organizer of „Startup Weekend BA“- Social network addict

www.miloshes.sk

IN NEXT FEW MINUTES

• BRAND AMBASSADORS (BA)

• BA policy & strategy

• Successful case studies

• Existing BA tools for marketers

#brand_ambassador (BA)

• Also advocates and evangelists

• Word of mouth

Passionate advocate of brand’s products and company

IS IT YOU?

EMPLOYEES AS BAs

• Every customer-facing employee• Another marketing channel• Employees rank HIGHER in public trust

STRATEGY FOR BA PROGRAMS

• Social media policy

• Sell to your employees first!!

• Recognize their contribution

BA CASE STUDIES

• Companies which nailed it:

EXISTING TOOLS

• Online service

• Email based

• In BETA (free)

http://meevl.com

Thank you very much

@blaskomm | http://meevl.com