harness the power of twitter social listening!
DESCRIPTION
Twitter social listening is a powerful strategy that can be employed by any business or brand for market intelligence, influencer identification or social lead generation. Marketers that apply a tactical approach to social listening can create predictable models of engagement by monitoring the conversations that their customers, prospects, and brand ambassadors participate in on a daily basis. To find out how to apply a tactical social listening approach to your social business mission, contact me at [email protected] or via Twitter @MediaLabRat. Our powerful social listening platform, SpiderQube.com, can help you find the perfect people to connect with everyday!TRANSCRIPT
LISTEN UP!
How to Use Social Listening to Grow
Your Clients Business...and Your
Own!
What Is Social Listening?
Social Listening & Twitter
Harness “Tactical Serendipity”!
Listen To Your Client’s Brand
Example - Neiman Marcus
Spy On Your Competition!
Example - Saks
Listen To Your Market Space
Example - Social Media
Attend Conferences Virtually
Example - #AXWI
Monitor Twitter Chats!
Example - #TChat
Become a “Link Listener”
Example - SpinSucks.com
Find Your #SoMe “Snow Leopards”
Example - Forbes.com CEO’s
Start Social “Prospecting”
Example - NYC Tech CEO
Create Predictable Models
Example - CEO Target
After You Have Listened...
Get Your Social Media Six Pack On!
Your Daily Social Media Exercises
In Conclusion...Always Be Listening!