crowdfunding: how to harness social media tools for your agency fundraising
DESCRIPTION
The nonprofit world is abuzz with the idea of raising money and reaching new donors through new online strategies. “Crowdfunding” is one of the most talked about strategies – raising financing in small amounts from a large group of people using the Internet – but how can it work for senior service agencies? Come to this interactive training session to learn what tools are available, how to reach your target market, minimize impact on your staff, encourage passionate non-staff to take the mantle to help your organization, create a strategy, and how to set realistic expectations. Learn what it takes to launch an effective crowdfunding campaign and get a roadmap for doing so. Kerry Rego gave this presentation to The California Wellness Foundation Conference on April 16, 2013. Book Kerry for your event http://kerryregoconsulting.com/speaking/TRANSCRIPT
Crowdfunding:How to Harness
Social Media Tools for Your Agency Fundraising
Kerry RegoCalifornia Wellness Conference
4/16/13
Wouldn’t exist without
crowdfunding.
125,000 donorsAvg.
donation$1 or less
A collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organizations.
What is Crowdfunding?
Wikipedia
$$
What to ExpectARE:• Campaign
based on page• Accepts money
through credit card processor
• Individual component
• Best for specific projects or campaigns
ARE NOT:• Solution for all
revenue woes• Easy, requiring no
effort
•IndieGoGo•Razoo •Watsi•GoFundMe •Fundraise•CauseVox•Fundly
Crowdfunding Sites
Where Do You Start?
• Goal• Create a compelling story• Pick platform• Start with your network•Market your efforts• Communicate progress• Create meaningful rewards
Assets
• Email Lists• Social Networks• Staff/Volunteers
• WHO is the audience?• WHAT is their preference?• WHEN do they want to hear?• WHERE are they?• WHY are you there?
Market Research or 5 W’s
* I like Pew Internet Research, Mashable, Comscore, and Hubspot as resources.
DON’Ts
• Set unrealistic expectations• Think if you “build it they will come”• Forget to market• Discount small donations
Things to Consider
• Sites look and feel• Ease of use• Payment processing• Fees• Marketing & social
networking capabilities
Success is determined by the 30-45 days
before campaign starts
•Bookmarking Pinterest
•News Twitter
Kinds of Media
•Networking Facebook
•Photo/Video Flickr, Youtube
Kinds of Media
•Email Marketing Constant Contact
•Blogs Wordpress
Kinds of Media
•Event Eventbrite
•Mobile/Location Text, Foursquare
Kinds of Media
Case Study
Questions
THANK YOU!
Kerry Rego ConsultingKerry@KerryRegoConsulting.
com707.520.4572