hain-celestial group personal care distributor brands category review september 8, 2007 ( natural...
TRANSCRIPT
Hain-Celestial Group
Personal Care Distributor Brands Category Review
September 8, 2007
( Natural Channel X – Whole Foods )
Total Personal Care ( Select Categories )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
SOAP & BATH PREPARATIONS
20.1%
SKIN CARE38.8%
HAIR PRODUCTS19.0%
ORAL CARE12.8%
DEODORANTS5.2%
COSMETICS & BEAUTY AIDS
4.1%
Segment Dollar GrowthSKIN CARE + 10.3%
SOAP & BATH PREPARATIONS + 9.7%HAIR PRODUCTS + 11.4%
ORAL CARE + 5.2%DEODORANTS + 2.4%
COSMETICS & BEAUTY AIDS + 1.5%
Total Body Care PerformanceDollar Sales : $225.5M + 8.9%
Unit Sales : 35.7M + 3.9%
Total Distributor (Select Brands)
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Alba Botanica14.3%
Jason 15.8%
Natures Gate13.7%
Toms of Maine13.7%
Kiss My Face13.2%
Avalon Organic12.1%
Dr Bronners10.9%
Desert Essence5.5%
Queen Helene0.9%
HCG 43.1%
Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeJason + 6.2% $15,177,386 1 6,240 3.3%
Alba Botanica + 19.9% $13,691,833 2 5,066 16.7%Natures Gate - 10.4% $13,149,787 3 5,255 -14.0%
Toms of Maine + 0.5% $13,104,194 4 4,623 -4.1%Kiss My Face + 2.9% $12,627,717 5 6,548 1.4%
Avalon Organic + 14.5% $11,652,200 6 4,311 7.2%Dr Bronners + 10.7% $10,416,503 7 2,925 4.2%
Desert Essence + 20.7% $5,311,809 8 2,316 16.0%Queen Helene + 1.2% $841,196 9 527 -3.1%
Total Distributor Brands Performance % of Total PCDollar Sales : $96.0M + 6.0% 42.6%
Unit Sales : 15.7M + 1.6% Category Unit Sales & %Change
Hain-Celestial Group
Distributor Brands Review
Alba Botanica
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Alba Deodorant2.4%
Alba Hair Care8.3%
Alba Skin Care80.0%
Alba Soap & Bath9.4%
Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeAlba Skin Care + 22.2% $10,951,933 1 3,672 24.2%
Alba Soap & Bath + 26.9% $1,285,758 2 660 12.6%Alba Hair Care + 4.3% $1,129,786 3 522 -7.4%
Alba Deodorant - 9.0% $324,355 4 212 -9.8%
Brand Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $13.7M + 19.9% 6.1%Unit Sales : 1.8M + 20.6%
Avalon
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Avalon Cosmetics0.0%
Avalon Deodorant3.8%
Avalon Soap & Bath
10.1%
Avalon Skin Care56.8%
Avalon Hair Care29.3%
Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeAvalon Skin Care + 24.1% $6,623,567 1 2,133 18.5%Avalon Hair Care + 4.4% $3,410,924 2 1,208 -1.6%
Avalon Soap & Bath + 12.0% $1,179,944 3 652 -1.4%Avalon Deodorant - 15.2% $437,553 4 318 -3.6%Avalon Cosmetics - 88.7% $213 5 0 -100.0%
Brand Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $11.7M + 14.5% 12.8%Unit Sales : 1.3M + 11.8%
Jason
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Jason Cosmetics0.7%
Jason Deodorants6.2%
Jason Oral Care21.6%
Jason Soap & Bath
23.1%
Jason Skin Care24.5%
Jason Hair Care24.0%
Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeJason Skin Care - 2.3% $3,711,632 1 1,636 -3.7%Jason Hair Care + 15.3% $3,637,652 2 1,828 17.1%
Jason Soap & Bath + 7.6% $3,499,400 3 1,118 1.5%Jason Oral Care + 11.7% $3,280,358 4 905 2.5%
Jason Deodorants - 5.6% $947,457 5 661 -2.1%Jason Cosmetics - 30.3% $100,888 6 92 -22.6%
Brand Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $15.2M + 6.2% 6.7%Unit Sales : 2.2M + 6.2%
Queen Helene
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Queen Helene Soap & Bath
0.0%
Footherapy Soap & Bath0.1%
Footherapy Skin Care4.5%
Queen Helene Skin Care
9.0%
Batherapy Soap & Bath
55.1%
Queen Helene Deodorants
31.2%
Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeBatherapy Soap & Bath + 5.0% $463,775 1 237 1.1%
Queen Helene Deodorants - 1.6% $262,859 2 167 -4.6%Queen Helene Skin Care - 11.1% $75,632 3 75 -12.6%
Footherapy Skin Care + 9.7% $37,803 4 46 2.6%Footherapy Soap & Bath - 29.3% $959 5 1 -51.4%
Queen Helene Soap & Bath - 87.7% $169 6 0 -63.3%
Brand Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $0.8M + 1.2% 0.4%Unit Sales : 0.2M - 1.3%
Hain-Celestial Group
Category and Subcategory Review
Deodorant
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG 11.9%
JASON NATURAL
COSMETICS8.1%
TOMS OF MAINE24.2%
KISS MY FACE8.0%
LE CRYSTAL6.9%
NATURES GATE ORGANICS
5.6%
NATURES GATE4.4%
NATURALLY FRESH
BODYCARE4.3%
DEODORANT STONES OF
AMERICA4.1%
AVALON ORGANIC
3.8%
ALL OTHER30.7%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE - 3.5% $2,818,949 1 924 -1.5%
JASON NATURAL COSMETICS - 5.6% $947,457 2 661 -2.1% KISS MY FACE - 0.5% $927,709 3 569 -1.2%
LE CRYSTAL + 20.9% $803,182 4 240 7.9% NATURES GATE ORGANICS + 8.5% $652,233 5 341 1.5%
NATURES GATE + 2.4% $506,968 6 335 -4.8% NATURALLY FRESH BODYCARE + 8.5% $497,269 7 174 7.4%
DEODORANT STONES OF AMERICA - 5.8% $474,881 8 108 -4.7% AVALON ORGANIC - 15.2% $437,553 9 318 -3.6%
ALL OTHER + 9.1%
Category Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $11.6M + 2.4% 5.2%Unit Sales : 2.2M + 0.2%
Deodorant ( Sticks )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG17%
ALL OTHER15.7%
EARTH SCIENCE
5.2%
ALBA BOTANICA
5.3%
KISS MY FACE5.6%
NATURES GATE6.2%
NATURES GATE ORGANICS
10.7%
TOMS OF MAINE39.5%
JASON NATURAL
COSMETICS11.7%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 0.1% $2,396,134 1 633 4.6%
JASON NATURAL COSMETICS - 5.8% $711,221 2 459 0.5% NATURES GATE ORGANICS + 8.5% $652,233 3 341 1.5%
NATURES GATE - 1.0% $377,770 4 213 -8.4% KISS MY FACE - 4.3% $340,237 5 259 -0.8%
ALBA BOTANICA - 9.0% $324,355 6 212 -9.8% EARTH SCIENCE + 20.4% $314,594 7 150 5.2%
ALL OTHER + 8.4%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $6.1M + 1.4% 2.7%Unit Sales : 1.2M - 1.7%
Deodorant ( Roll On )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG23.4%
ALL OTHER9.9%
NATURES GATE5.4%
JASON NATURAL
COSMETICS6.6%
HOME HEALTH6.8%
ALVERA14.0%
TOMS OF MAINE16.1%
KISS MY FACE24.5%
AVALON ORGANIC
16.8%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change KISS MY FACE + 1.9% $587,472 1 310 -1.5%
AVALON ORGANIC - 19.7% $403,600 2 292 -8.9% TOMS OF MAINE - 15.9% $386,644 3 244 -4.9%
ALVERA + 8.1% $336,175 4 137 2.9% HOME HEALTH + 5.6% $163,193 5 109 2.4%
JASON NATURAL COSMETICS - 8.5% $158,193 6 135 -9.3% NATURES GATE + 20.2% $129,115 7 122 7.0%
ALL OTHER + 15.5%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $2.4M - 3.5% 1.1%Unit Sales : 0.5M - 5.3%
Hair Care
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG19.2%
ALL OTHER26.0%
NATURES GATE ORGANICS
2.7% NATURCOLOR
3.1%
BURTS BEES3.9%
SHIKAI4.4%
AVALON ORGANIC8.0%
AUBREY ORGANICS
8.1%
JASON NATURAL COSMETICS
8.5%
NATURTINT10.1%
GIOVANNI ORGANIC
COSMETICS11.4%
NATURES GATE11.1%
Alba Botanica 2.7%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change GIOVANNI ORGANIC COSMETICS + 4.1% $4,901,745 1 1,688 -0.3%
NATURES GATE + 9.5% $4,749,984 2 1,432 -9.7% NATURTINT + 16.1% $4,309,696 3 1,066 6.3%
JASON NATURAL COSMETICS + 15.3% $3,637,652 4 1,828 17.1% AUBREY ORGANICS + 7.6% $3,485,817 5 1,552 -4.6% AVALON ORGANIC + 4.4% $3,410,924 6 1,208 -1.6%
SHIKAI + 13.7% $1,894,957 7 981 6.4% BURTS BEES + 91.7% $1,680,275 8 678 88.2%
NATURCOLOR - 1.1% $1,325,818 9 523 -10.1% NATURES GATE ORGANICS - 33.5% $1,170,322 10 705 -22.4%
ALBA BOTANICA + 4.3% $1,129,786 11 522 -7.4%ALL OTHER + 19.6%
Category Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $42.9M + 11.4% 19.0%Unit Sales : 5.6M + 6.2%
Hair Care ( Shampoo )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG22.5%
ALL OTHER32.1%
BURTS BEES5.0%
SHIKAI5.6%
GIOVANNI ORGANIC
COSMETICS9.7%
AUBREY ORGANICS
9.8%
JASON NATURAL
COSMETICS10.9%
NATURES GATE15.3%
AVALON ORGANIC
11.6%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change NATURES GATE + 9.1% $2,835,018 1 753 -12.1%
AVALON ORGANIC + 5.4% $2,152,226 2 635 -1.3% JASON NATURAL COSMETICS + 13.2% $2,023,163 3 856 12.3%
AUBREY ORGANICS + 7.6% $1,815,195 4 809 -6.9% GIOVANNI ORGANIC COSMETICS + 0.2% $1,795,048 5 451 -1.4%
SHIKAI + 10.7% $1,044,187 6 532 3.6% BURTS BEES + 81.7% $926,294 7 367 57.6%
ALL OTHER + 7.4%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $18.5M + 9.7% 8.2%Unit Sales : 2.7M + 4.7%
Hair Care ( Conditioner )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG19.3%
ALL OTHER30.1%
BURTS BEES4.8%
SHIKAI5.4%
JASON NATURAL
COSMETICS8.9%
AVALON ORGANIC
10.4%
AUBREY ORGANICS
10.6%
NATURES GATE15.8%
GIOVANNI ORGANIC
COSMETICS14.0% Brand Dollar Growth Current $ Rank Current TDP TDP % Change
NATURES GATE + 10.0% $1,914,966 1 680 -7.0% GIOVANNI ORGANIC COSMETICS + 4.0% $1,688,545 2 615 -1.9%
AUBREY ORGANICS + 7.6% $1,281,050 3 545 -3.1% AVALON ORGANIC + 2.6% $1,258,697 4 573 -1.9%
JASON NATURAL COSMETICS + 13.7% $1,070,036 5 657 13.2% SHIKAI + 14.4% $655,283 6 296 4.2%
BURTS BEES + 281.4% $578,070 7 234 259.5%ALL OTHER + 15.8%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $12.1M + 14.1% 5.4%Unit Sales : 1.7M + 8.8%
Hair Care ( Styling )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER6.9%
BEAUTY WITHOUT CRUELTY
2.2%
LILY OF THE DESERT AV80
2.4%
KISS MY FACE ORGANICS
5.6%
SHIKAI6.1%
AUBREY ORGANICS
12.2%
GIOVANNI ORGANIC
COSMETICS48.1%
JASON NATURAL
COSMETICS16.7%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change GIOVANNI ORGANIC COSMETICS + 9.4% $1,370,634 1 590 2.0%
JASON NATURAL COSMETICS + 32.1% $475,114 2 265 46.3% AUBREY ORGANICS + 7.0% $347,607 3 175 1.1%
SHIKAI + 31.1% $174,951 4 134 21.7% KISS MY FACE ORGANICS + 16.3% $158,473 5 95 8.2%
LILY OF THE DESERT AV80 + 2.3% $67,468 6 28 -3.7% BEAUTY WITHOUT CRUELTY + 27.4% $61,856 7 40 16.8%
ALL OTHER + 22.4%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $2.9M + 14.9% 1.3%Unit Sales : 0.4M + 9.1%
Hair Care ( Color )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER0.4%
LOGONA1.2%
RAINBOW RESEARCH
4.1%
LIGHT MOUNTAIN
5.1%
TINTS OF NATURE
10.5%
HERBATINT12.2%
NATURTINT50.9%
NATURCOLOR15.7%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change NATURTINT + 16.6% $4,235,861 1 1,034 7.6%
NATURCOLOR - 0.6% $1,305,804 2 507 -9.7% HERBATINT + 6.5% $1,015,892 3 250 -9.0%
TINTS OF NATURE + 36.2% $877,684 4 338 27.3% LIGHT MOUNTAIN - 8.6% $420,938 5 344 -9.8%
RAINBOW RESEARCH - 3.9% $337,301 6 221 -5.1% LOGONA + 0.2% $103,760 7 70 -0.8%ALL OTHER - 19.5%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $8.3M + 11.1% 3.7%Unit Sales : 0.7M + 5.8%
Oral Care
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER32.6%
KISS MY FACE ORGANICS
3.9%
XLEARDENT4.1%
ECO-DENT4.9%
NATURES GATE5.4%
DESERT ESSENCE
5.5%
TOMS OF MAINE32.4%
JASON NATURAL
COSMETICS11.3%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 1.9% $9,379,884 1 3,093 -3.3%
JASON NATURAL COSMETICS + 11.7% $3,280,358 2 905 2.5% DESERT ESSENCE + 7.4% $1,590,879 3 658 -2.6%
NATURES GATE - 25.6% $1,549,446 4 455 -32.7% ECO-DENT + 23.3% $1,406,516 5 705 7.0%
XLEARDENT + 53.8% $1,181,975 6 312 29.1% KISS MY FACE ORGANICS + 6.2% $1,134,395 7 296 3.1%
ALL OTHER + 6.7%
Category Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $29.0M + 5.2% 12.8%Unit Sales : 6.9M + 4.7%
Oral Care ( Toothpaste )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER14.1%
AUROMERE2.8%
WELEDA3.3%
DESERT ESSENCE
4.2%
KISS MY FACE ORGANICS
5.9% NATURES GATE8.9%
TOMS OF MAINE46.4%
JASON NATURAL
COSMETICS14.4%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 3.1% $8,069,531 1 2,486 -2.0%
JASON NATURAL COSMETICS + 13.2% $2,510,595 2 618 7.7% NATURES GATE - 23.8% $1,547,773 3 452 -27.6%
KISS MY FACE ORGANICS + 7.2% $1,031,091 4 239 4.7% DESERT ESSENCE + 7.2% $731,944 5 349 -4.6%
WELEDA + 16.5% $569,890 6 368 0.8% AUROMERE + 17.2% $491,135 7 174 2.4%
ALL OTHER + 7.3%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $17.4M + 2.9% 7.7%Unit Sales : 3.7M + 1.1%
Oral Care ( Breath Fresheners )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER2.4%
SOLARAY0.7%
DR KENS1.0%
HAIN3.2%
ECO-DENT10.8%
PEELU20.5%
XLEARDENT31.6%
XYLICHEW29.9%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change XLEARDENT + 52.8% $933,677 1 225 26.8%
XYLICHEW + 10.8% $882,509 2 203 -3.8% PEELU - 27.3% $604,490 3 301 -25.8%
ECO-DENT + 67.4% $320,613 4 100 20.9% HAIN - 1.2% $94,603 5 49 4.4%
DR KENS + 67.9% $29,093 6 21 50.5% SOLARAY - 7.7% $20,592 7 13 -9.4%
ALL OTHER - 52.3%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $3.0M + 9.0% 1.3%Unit Sales : 1.3M + 14.1%
Oral Care ( Mouthwash )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER18.5%
NATURES ANSWER
4.2%
ECO-DENT6.2%
HERITAGE PRODUCTS
7.5%
DESERT ESSENCE
8.6%
NATURAL DENTIST
9.1%
TOMS OF MAINE24.5%
JASON NATURAL
COSMETICS21.4%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE - 7.4% $879,223 1 418 -10.3%
JASON NATURAL COSMETICS + 8.3% $768,214 2 282 -1.2% NATURAL DENTIST - 0.2% $326,986 3 158 10.0%
DESERT ESSENCE - 0.5% $308,445 4 109 -2.3% HERITAGE PRODUCTS + 16.7% $267,245 5 138 5.6%
ECO-DENT + 0.2% $221,163 6 73 -2.9% NATURES ANSWER + 38.4% $149,059 7 39 21.5%
ALL OTHER + 32.5%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $3.6M + 6.8% 1.6%Unit Sales : 0.5M + 4.1%
Skin Care
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 7.9% $11,389,935 1 3,936 12.4%
ALBA BOTANICA + 22.2% $10,951,933 2 3,672 24.2% AVALON ORGANIC + 24.1% $6,623,567 3 2,133 18.5%
DR HAUSCHKA + 20.8% $5,013,949 4 648 2.7% MYCHELLE + 61.2% $4,778,600 5 1,213 32.4%
KISS MY FACE + 4.5% $3,957,426 6 2,084 3.9% ZIA - 8.6% $3,733,799 7 1,476 -10.4%
JASON NATURAL COSMETICS - 2.3% $3,711,632 8 1,636 -3.7% AUBREY ORGANICS + 5.6% $3,495,448 9 1,779 -1.5%
ALL OTHER + 4.6%
Category Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $87.5M + 10.3% 38.8%Unit Sales : 10.5M + 4.0%
HCG 28.6%
ALBA BOTANICA12.5%
BURTS BEES13.0%
AVALON ORGANIC
7.6%
DR HAUSCHKA5.7%
MYCHELLE5.5%
KISS MY FACE4.5%
ZIA4.3%
JASON NATURAL COSMETICS
4.2%
AUBREY ORGANICS
4.0%
ALL OTHER38.7%
Skin Care ( Body Lotion )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Brand Dollar Growth Current $ Rank Current TDP TDP % Change ALBA BOTANICA + 12.9% $3,252,243 1 825 8.5%
KISS MY FACE + 1.5% $2,415,189 2 1,040 -1.4% BURTS BEES - 0.8% $2,272,118 3 846 17.2%
NATURES GATE - 12.4% $1,918,622 4 576 -4.9% AVALON ORGANIC + 27.3% $1,553,246 5 589 25.2%
SHIKAI + 8.1% $1,253,067 6 571 -3.3% JASON NATURAL COSMETICS - 0.1% $1,190,347 7 557 -1.3%
ALL OTHER + 10.2%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $23.7M + 6.5% 10.5%Unit Sales : 2.7M + 1.5%
HCG25.3%
ALL OTHER41.5%
JASON NATURAL
COSMETICS5.0%
SHIKAI5.3%
AVALON ORGANIC
6.6%
NATURES GATE8.1%
BURTS BEES9.6%
ALBA BOTANICA
13.7%
KISS MY FACE10.2%
Skin Care ( Facial Lotion )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Brand Dollar Growth Current $ Rank Current TDP TDP % Change AVALON ORGANIC + 26.5% $3,240,833 1 746 18.2%
DR HAUSCHKA + 23.6% $2,735,470 2 274 4.2% MYCHELLE + 66.4% $2,636,901 3 429 38.4%
ZIA - 1.5% $2,041,524 4 502 2.6% BURTS BEES + 12.6% $2,026,613 5 648 15.9%
ALBA BOTANICA + 14.6% $1,786,911 6 421 8.4% JASON NATURAL COSMETICS - 11.2% $1,485,469 7 520 -14.1%
ALL OTHER + 4.0%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $26.3M + 12.3% 11.7%Unit Sales : 1.5M + 6.7%
HCG32.5%
ALL OTHER39.4%
JASON NATURAL
COSMETICS5.6%
ALBA BOTANICA
6.8%
BURTS BEES7.7%
ZIA7.8%
MYCHELLE10.0%
AVALON ORGANIC
12.3%
DR HAUSCHKA
10.4%
Skin Care ( Lip )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER21.9%
ECOLIPS2.2%
UNPETROLEUM
2.5%
DR BRONNERS
2.8%
KISS MY FACE ORGANICS
4.2%
DESERT ESSENCE
4.7%
BURTS BEES45.4%
ALBA BOTANICA
16.4%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 10.5% $4,526,831 1 1,362 9.8%
ALBA BOTANICA + 83.4% $1,634,018 2 839 62.5% DESERT ESSENCE - 14.3% $468,177 3 205 -1.9%
KISS MY FACE ORGANICS - 11.5% $422,050 4 292 0.6% DR BRONNERS + 16.3% $282,890 5 192 11.3%
UNPETROLEUM - 3.9% $247,350 6 160 -11.4% ECOLIPS - 15.9% $215,801 7 224 -7.8%ALL OTHER + 2.9%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $10.0M + 12.3% 4.4%Unit Sales : 3.2M + 1.6%
Skin Care ( Shave )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER11.2%
JASON NATURAL
COSMETICS2.6%
MOOM3.5%
TOMS OF MAINE3.7%
HERBAN COWBOY
4.1%
AUBREY ORGANICS
5.8% AVALON ORGANIC
7.1%
PARISSA11.9%
KISS MY FACE33.2%
ALBA BOTANICA16.8%
HCG26.5%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change KISS MY FACE + 7.5% $973,958 1 711 4.2%
ALBA BOTANICA + 28.3% $494,556 2 324 53.6% PARISSA + 23.4% $350,556 3 181 19.8%
AVALON ORGANIC + 9.3% $208,524 4 145 14.1% AUBREY ORGANICS + 44.0% $169,722 5 116 33.7%
HERBAN COWBOY - 8.8% $121,241 6 123 3.6% TOMS OF MAINE + 5.2% $109,858 7 91 13.2%
MOOM + 4.4% $102,741 8 46 -12.5% JASON NATURAL COSMETICS - 0.8% $77,429 9 63 -0.5%
ALL OTHER - 4.4%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $2.9M + 11.2% 1.3%Unit Sales : 0.5M + 6.1%
Skin Care ( Sun Protection )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG45.3%
ALL OTHER25.0%
MYCHELLE3.3%
KISS MY FACE4.6%
AUBREY ORGANICS
5.5%
JASON NATURAL
COSMETICS6.7%
NATURES GATE8.0%
ALBA BOTANICA
38.7%
CALIFORNIA BABY8.3%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change ALBA BOTANICA + 21.0% $2,201,649 1 607 30.9%
CALIFORNIA BABY + 49.7% $472,671 2 101 19.7% NATURES GATE - 18.7% $452,847 3 228 -10.1%
JASON NATURAL COSMETICS + 23.3% $378,915 4 152 20.7% AUBREY ORGANICS - 4.5% $313,467 5 160 -2.6%
KISS MY FACE - 3.7% $263,538 6 140 7.5% MYCHELLE + 117.2% $190,074 7 49 89.0%
ALL OTHER + 23.9%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $5.7M + 17.7% 2.5%Unit Sales : 0.7M + 18.2%
Skin Care ( Foot Care )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER25.9%
KISS MY FACE3.6%
NUTRIBIOTIC3.8%
THURSDAY PLANTATION
4.0%
FOOTHERAPY5.0%
SHIKAI5.7%
BURTS BEES44.2%
BADGER7.8%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 8.0% $336,240 1 157 40.5%
BADGER - 5.7% $59,615 2 46 -4.4% SHIKAI + 30.2% $43,010 3 26 21.1%
FOOTHERAPY + 9.7% $37,803 4 46 2.6% THURSDAY PLANTATION - 1.8% $30,562 5 21 -3.9%
NUTRIBIOTIC + 3.9% $28,914 6 35 -3.6% KISS MY FACE + 100.0% $27,294 7 26 na
ALL OTHER - 5.1%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $0.8M + 7.3% 0.3%Unit Sales : 0.1M - 0.4%
Soap & Bath Preparations
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 11.0% $9,787,124 1 2,498 3.3% KISS MY FACE - 0.0% $4,033,548 2 2,294 -1.4%
JASON NATURAL COSMETICS + 7.6% $3,499,400 3 1,118 1.5% AURA CACIA + 10.3% $1,815,712 4 1,225 10.8%
SOUTH OF FRANCE + 42.2% $1,579,769 5 489 32.5% BURTS BEES + 20.7% $1,319,974 6 685 17.3%
ALBA BOTANICA + 26.9% $1,285,758 7 660 12.6% SAPPO HILL + 2.3% $1,245,341 8 697 -1.9%
AVALON ORGANIC + 12.0% $1,179,944 9 652 -1.4%ALL OTHER + 8.2%
Category Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $45.4M + 9.7% 20.1%Unit Sales : 9.7M + 4.1%
ALL OTHER43.3%
AVALON ORGANIC
2.6%
SAPPO HILL2.7%
ALBA BOTANICA2.8%
BURTS BEES2.9%
SOUTH OF FRANCE
3.5%
AURA CACIA4.0%
JASON NATURAL
COSMETICS7.7%
DR BRONNERS21.6% KISS MY FACE
8.9%
HCG13.1%
Soap & Bath Preparations ( Liquid )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
HCG11.4%
ALL OTHER14.1%
SOUTH OF FRANCE
2.7%
AVALON ORGANIC
2.9%
EO4.0%
NATURES GATE ORGANICS
4.6%
KISS MY FACE7.3%
DR BRONNERS
55.7%
JASON NATURAL
COSMETICS8.5%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 13.7% $7,557,070 1 1,784 4.4%
JASON NATURAL COSMETICS + 12.0% $1,148,294 2 486 3.0% KISS MY FACE + 19.4% $995,370 3 664 8.0%
NATURES GATE ORGANICS - 9.2% $628,711 4 347 -7.0% EO + 22.2% $546,749 5 217 7.2%
AVALON ORGANIC + 6.0% $398,344 6 219 -0.5% SOUTH OF FRANCE + 62.0% $371,658 7 121 43.9%
ALL OTHER + 0.3%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $13.6M + 11.5% 6.0%Unit Sales : 1.9M + 3.8%
Soap & Bath Preparations ( Bar )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07
ALL OTHER42.5% BURTS BEES
4.6%
CLEARLY NATURAL
6.0%
ZUMBAR6.1%
SOUTH OF FRANCE
8.2%
SAPPO HILL8.5%
DR BRONNERS
15.2%
KISS MY FACE9.0%
Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 3.0% $2,230,054 1 714 0.7% KISS MY FACE - 7.9% $1,320,010 2 999 -4.8%
SAPPO HILL + 2.3% $1,245,341 3 697 -1.9% SOUTH OF FRANCE + 37.1% $1,208,111 4 368 29.2%
ZUMBAR + 3.6% $893,197 5 588 -2.6% CLEARLY NATURAL + 20.7% $885,501 6 745 -3.3%
BURTS BEES - 10.5% $673,642 7 412 -6.6%ALL OTHER + 12.3%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $14.7M + 8.0% 6.5%Unit Sales : 5.3M + 3.6%
Soap & Bath Preparations ( Shower )
• Source: Spins Natural X – Whole Foods 52 Weeks Ending 08-11-07
HCG43%
ALL OTHER23.1%
CALIFORNIA BABY4.4%
SUNSHINE SPA4.7%
AVALON ORGANIC
6.9%
SHIKAI7.8%
ALBA BOTANICA
12.8%
JASON NATURAL
COSMETICS23.3%
KISS MY FACE17.1% Brand Dollar Growth Current $ Rank Current TDP TDP % Change
JASON NATURAL COSMETICS + 5.6% $2,351,105 1 632 0.3% KISS MY FACE - 2.8% $1,718,168 2 631 -4.8%
ALBA BOTANICA + 26.9% $1,285,758 3 660 12.6% SHIKAI + 6.2% $781,216 4 430 -4.0%
AVALON ORGANIC + 30.3% $698,810 5 337 22.4% SUNSHINE SPA - 18.5% $471,787 6 203 -16.3%
CALIFORNIA BABY + 23.0% $444,297 7 92 6.3%ALL OTHER + 31.8%
Subcategory Performance % of Total PC Category Unit Sales & %Change
Dollar Sales : $10.1M + 12.2% 4.5%Unit Sales : 1.2M + 6.9%
Thank You