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1. Google’s Driverless Car ProjectYIP, Chi Wai (Ray) (10414352)LEUNG, Hong Kiu (Kimmy)

(10238057)YIU, Wing Hei (Adia) (10033500)KAM, Xin’er Elissa (10466850)CHIANG, Joan

(10474223)ENGG1150Spring 2013

2. When life becomes so hectic that…

3. When such hectic turns out astragedies

4. Imagine…

5. The Best of Both Worlds

6. Imagine no more…

7. Driverless cars proven in a race

8. Agenda Technologies Behind Benefits Self Others General Society Adoption Challenges

Future Implication

9. Google Driverless Car Project What? A project dedicated to development of driverless car

technology When? Informally since 2005 From 2010, by a formal team of 15 engineers from

Google Progress so far? Google currently lobbying for driverless car laws in more states in theUSNevada as the 1ststate having passed such law in mid-2011(operation of driverless cars) Florida and

California as the 2ndand 3rdstate in early and late 2012respectively (though limited to only testing

pur pose) First and only license issued in Nevada in early 2012 to a Google-owned, modified Prius

10. Seeing is believing…Google’s Driverless Car on TED by Sebastian

Thrunhttp://www.youtube.com/watch?v=7CyqfwStKZc2:30 – 2:42

11. Technologies Behind

12. Devices involvedLaser sensor on the roof(1.5 millionmeasurements persecond)Radar sensor in

frontand rear bumpersGPSSettings of driving personalitiesSelf-learning Program HD camera looking ou

and inwardfrom the windshield

13. Map of the surroundingsNo blind spot – e.g. pedestrian emerged from betweentwo parked cars

14. Constant mapping

15. Ef fective and efficient parking Use of sensor Measuring parking space available Determining if

ther e is sufficient space Steering itself into the space In essence, automatic search for suitable

parking spacewithin designated area, and then execution

16. Beyond “vision”

17. ProvenLombok Street - one of the steepestand curviest streets worldwide

18. Benefits

19. 1.Reduction in car accidentsSource: Annual Transport Digest 2012, Transport department

20. 1.Reduction in car accidentsSource: Annual Transport Digest 2012, Transport department

21. 1. Reduction in car accidents Automated collision avoidance systems Less fatalities Avoid

human errors No sleepy, grumpy, texting humans

22. 2.Optimal speed Fuel efficient driving Saves 10-15% fuel Environmentally friendly

23. 3.Efficient use of highways Two-second ruleSource: Wikipedia.org

24. 3.Efficient use of highways Closer car-to-car distance Less need for building more road lanes

25. 4.Increase in productivity

Google's Driverless Car Project

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26. 5. City Expansion

27. 6. Application in various industry Elimination of breaks in between Lessen the burden of the

truckdriversTaxi industry??

28. 7. Saving of parking space Independentlyseek parking Demand foradjacentparkingdecrease

Conversion toother land uses

29. 8. Transportation will no longer bea hindranceThe previously excluded-The disabled-The elderly-

Even the kids

30. ChallengesCost IssueTotal cost: US$ 300,000includes:•Laser system - $ 70,000•Hi-tech Equipment

- $ 150,000Estimated market of $ 2 Trillion in the US aloneOVERVALUED Market?Is it a US

Opportunity?Or a GOOGLE Opportunity?Sources: Forbes.com

31. Challenges“Driverless car” still illegal in 50 statesBut progress to accepting these cars is

happening…Nevada Department of Transportation: developing regulations todriverless cars with a goal

for it to go mainstream

32. ChallengesImpacts on public transportindustryImpacts on Taxi/ Public transport industry

33. ChallengesEnvironmental IssuesMore Cars on the road..

34. ChallengesTechnology &Maintenance issues35. ChallengesTechnology & PrivacyIssues

36. Challenges

37. ChallengesTechnology & PrivacyIssues

38. ChallengesPolitical & Regulatory Issueswho is to blame in an accident?Google?Car Mechanics?Car

Owner?Passenger?

39. ChallengesPolitical & Regulatory IssuesCan “passengers” be intoxicated?

40. ChallengesSocial IssuesWHO can be the “driver”?Age Limits?Driving licenses?

41. ChallengesSocial IssuesThe “Joy of Driving”

42. ChallengesSocial IssuesPsychological BarriersRadical Concepts

43. Future Implication

44. Does the Innovation make theproduct more profitable? Short Term- Difficult to make this

innovation profitable as thetechnology requires expensive sensors, computingpower and software.-

Market is still small needs time to grow- Issue of economies of scale Long Term- Demand is higher.

Automated driving means morepeople can use cars, and more cars can be fittedsafely on roads.More

profitable because of cost saving- Cars don’t have to be as robust (Less accidents)- More time as

passengers, so they are less aware ofhow well a car performs. (Manufacturers changefocus)

45. Use of Wifi (incl. 3G) technologyCritical criteria(in order ofsignificance)Wifi BluetoothRange 300

feet+ ~30 feetSecurity Higher(if configured properly)LowerInterconnectivitywith

relevantstakeholdersHigher(server/network concept)Lower(device-to-device concept)Cost Higher(yet

acceptable)LowerOverall Better Worse

46. Disruptive Innovation…

47. Or sustaining transformationalinnovation?

48. SourcesNo Hands, No Feet: My Unnerving Ride In Googles Driverless

Carhttp://www.forbes.com/sites/joannmuller/2013/03/21/no-hands-no-feet-my-unnerving-ride-in-

goo/Google Cars Drive Themselves, in

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Traffichttp://www.nytimes.com/2010/10/10/science/10google.htmlFasten Your Seatbelts: Googles

Driverless Car Is Worth Trillionshttp://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-

seatbelts-googles-driverless-car/How Googles Self-Driving Car

Workshttp://jalopnik.com/5851324/how-googles-self+driving-car-works

49. SourcesHow will driverless cars affect our cities?http://cityminded.org/how-will-driverless-cars-

affect-our-cities-6526Look, no handshttp://www.economist.com/news/special-report/21576224-one-

day-every-car-may-come-invisible-chauffeur-look-no-handsFasten Your Seatbelts: Googles Driverless

Car Is Worth Trillionshttp://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-seatbelts-

googles-driverless-car-is-worth-trillions/How Googles Self-Driving Car

Workshttp://jalopnik.com/5851324/how-googles-self+driving-car-works

50. Appendix
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google's driverless car project.pdf

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