google analytics: v5 · cardinalpath.com what’s new and why do i care? •new ui and navigation...

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CardinalPath.com Google Analytics: V5 David Eckman – Sr. Partner – Cardinal Path

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Page 1: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Google Analytics: V5

David Eckman – Sr. Partner – Cardinal Path

Page 2: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

What’s new and why do I care?

•New UI and Navigation Structure•New Dashboards•New Report Layout•“term cloud”* this is really cool •Improved Custom Reports•Multi Channel Funnels•Events as goals•And more…

Page 3: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

You’re Familiar With…

Page 4: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New UI and Navigation Structure

Page 5: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New UI and Navigation Structure

Page 6: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New Dashboards

Page 7: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New Dashboards

Page 8: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New Report Layout

Page 9: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

New Report Layout

Page 10: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Term Cloud

Page 11: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Improved Custom Reports

Page 12: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Multi-Channel Funnels - Overview

Page 13: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Multi Channel Funnels – Top Conversion Paths

Page 14: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Multi Channel Funnels – Assisted Conversions

Page 15: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Events As Goals

Page 16: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Administration

Page 17: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Administration

Page 18: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Administration

Page 19: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Resources

Training - Google Seminars for Success http://seminars.websharedesign.com/ Cardinal Path Blog http://www.cardinalpath.com/blog GA V5 Blog Post http://cutroni.com/blog/2011/03/17/introducing-google-analytics-he-ext-generation/ Google Analytics Help Site https://www.google.com/support/analyticshelp/

Page 20: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Questions?

David EckmanSenior Partner – Cardinal [email protected]@davideckman

Page 21: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

Page 22: Google Analytics: V5 · CardinalPath.com What’s new and why do I care? •New UI and Navigation Structure •New Dashboards •New Report Layout •“term cloud”* this is really

CardinalPath.com

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