new cadence tribal brand v5
DESCRIPTION
Engagement works at a deep level of the Cognitive Unconscious, requiring new models for mapping "social fields" and "tribal narratives".TRANSCRIPT
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 1
New Cadence of EngagementAttracting, Serving, and Engaging Profitable Customers for Life• Brandspace and theaters• Elements of engagement• Operational capabilities• Structured innovation• About GISTICS
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 2
What makes customers buy?
Unconscious motives drive buying decisions
Consumer Business
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 3
What induces consumers to engage? Bottom up cognition of value
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 4
What experiential foundation of brand?
Iconic Brands+ Deep, pre-linguistic+ Embodied metaphor
Potentiated Narrative+ Moral prescriptive for
causing “well being”+ Activated, not “installed”
Concept of Self+ Bridges the historical and
the future Self+ Brand as evidence of
future well-being Essence of Cool
+ Secret “got it?”+ Enlightened Irony
+ self-recognition
Presence
– familiarity
+ collaboration
Engagement – habit
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 5
What going on with customers?
Seeking more meaningful connections+ ENGAGEMENT
Digital “third hands”+ SELF-SERVICES
Social networks and media+ MULTI-MODAL
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 6
ABOUT GISTICSContact and Background Information
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 7
Michael Moon
CEO, GISTICS+ Think Tank for Innovations in
Customer Engagement and the Entrepreneurial Imagination
Co-Founder of CIO Salon+ Trust Network for Executive
Education and Peer Coaching
Michael Moon+ [email protected]+ 1 415.509.5023 mobile
GISTICS Incorporated+ 1 510.450.9999 tel
www.gistics.com
Editor in Chief 2004 to 2011
Author of widely acclaimed book
400+ Keynotes and Webinars
Author of 30+ white papers
YouTube: São Paulo 13 April 2011
FILE: New-Cadence-v5 | ©2012 GISTICS. All rights reserved 8
What’s the background of Michael Moon?
Michael Moon Executives worldwide recognize
Michael Jay Moon, CEO, GISTICS, as dynamic public speaker, prolific writer, expert facilitator, and masterclass innovation leader.
He contributes to client projects and programs as an insight catalyst, strategist, workshop leader, and industry networker.
Michael Moon has delivered more than 400 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates offer Mr. Moon's book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages. http://www.amazon.com/exec/obidos/ASIN/0072124490
He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University—East Bay, Fielding Institute, and St. Pölten University (AT).
Michael Moon maintains four LinkedIn social networking groups that serve international networks of innovation leaders, subject matter experts, and master-class practitioners with approximately 7,000 members and growing rapidly: Masters of Digital Assets, Masters of Customer Engagement, Masters of Marketing Operations, and Transmediation