google algorithm update- google caffeine

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Google Caffeine Bala Abirami, SEM Dot Com Infoway

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Latest updation in Google algorithm [Google Caffeine] walkthrough to avoid your site to get ranking drop. Watch out caffeine algorithm changes updation.

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Page 1: Google Algorithm Update- Google Caffeine

Google Caffeine

Bala Abirami, SEMDot Com Infoway

Page 2: Google Algorithm Update- Google Caffeine

Agenda

Introduction Google Vince Google File System II Features of Google Caffeine Until Now SEO and Caffeine Questions

Page 3: Google Algorithm Update- Google Caffeine

Introduction

Google Caffeine is a next-generation architecture for Google's web search

Google Released the news on August 10th

with the preview of the Google Caffeine to

Developers Feedback from developers Will Go live in a Single Data Center before

Holidays

Page 4: Google Algorithm Update- Google Caffeine

Google Vince Google Vince named after the creator Puts more weights on brands and pushes

brands in search results Factoring more on Trust of the website Gave importance to trust, quality,

authority,reputation, PageRank and other

metrics that convey trust and values for a

page. (But only for a few queries)

Page 5: Google Algorithm Update- Google Caffeine

Google File System II

GFS is a scalable distributed file system for large distributed data-intensive applications

Google's core data storage and usage needs It is widely deployed within Google as the storage

platform for the generation and processing of data

used Google's "Caffeine" includes a rewrite of the

Google File System

Page 6: Google Algorithm Update- Google Caffeine

Features of Google Caffeine

Speed Accuracy Temporal Relevancy Index Size Real Time Indexing Speed of the websites will be considered

for Rankings

Page 7: Google Algorithm Update- Google Caffeine

Speed

New And Old

Page 8: Google Algorithm Update- Google Caffeine

Accuracy

Page 9: Google Algorithm Update- Google Caffeine

Accuracy

Page 10: Google Algorithm Update- Google Caffeine

Temporal Relevancy

Page 11: Google Algorithm Update- Google Caffeine

Index Size

New And Old

Page 12: Google Algorithm Update- Google Caffeine

Real Time Indexing Old

Page 13: Google Algorithm Update- Google Caffeine

Real Time Indexing New

Page 14: Google Algorithm Update- Google Caffeine

More Similar Pages

Page 15: Google Algorithm Update- Google Caffeine

Until Now

Google Caffeine Index Now on a Google Data Center: 209.85.225.103

Not a Full Update until atleast January 209.85.225.103 IP address currently hits

the Caffeine data center about 50% of the

time

Page 16: Google Algorithm Update- Google Caffeine

SEO and Caffeine

Increasing the Speed of the website More importance to Keywords A bit better understanding of related words /

synonyms Fresh Content Tuning down some of the exposure for

video & some universal search results Indexation of the web pages

Page 17: Google Algorithm Update- Google Caffeine

Questions ???

Page 18: Google Algorithm Update- Google Caffeine

Thank You