Google Caffeine Bala Abirami, SEM Dot Com Infoway

Agenda

• Introduction

• Google Vince

• Google File System II

• Features of Google Caffeine

• Until Now

• SEO and Caffeine

• Questions

Introduction

• Google Caffeine is a next-generation architecture for Google's web search

• Google Released the news on August 10 th with the preview of the Google Caffeine to Developers

• Feedback from developers

• Will Go live in a Single Data Center before Holidays

Google Vince

• Google Vince named after the creator

• Puts more weights on brands and pushes brands in search results

• Factoring more on Trust of the website

• Gave importance to trust, quality, authority,reputation, PageRank and other metrics that convey trust and values for a page. (But only for a few queries)

Google File System II

• GFS is a scalable distributed file system for large distributed data-intensive applications

• Google's core data storage and usage needs

• It is widely deployed within Google as the storage platform for the generation and processing of data used

• Google's "Caffeine" includes a rewrite of the Google File System

Features of Google Caffeine

• Speed

• Accuracy

• Temporal Relevancy

• Index Size

• Real Time Indexing

• Speed of the websites will be considered for Rankings

• Speed

• New And Old

Accuracy

Accuracy

Temporal Relevancy

Index Size New And Old

Real Time Indexing

• Old

Real Time Indexing

• New

More Similar Pages

Until Now

• Google Caffeine Index Now on a Google Data Center: 209.85.225.103

• Not a Full Update until atleast January

• 209.85.225.103 IP address currently hits the Caffeine data center about 50% of the time

SEO and Caffeine

• Increasing the Speed of the website

• More importance to Keywords

• A bit better understanding of related words / synonyms

• Fresh Content

• Tuning down some of the exposure for video & some universal search results

• Indexation of the web pages

Questions ???

Thank You