AGENDAAGENDA

Updates of GoogleUpdates of Google

CaffeineCaffeine PandaPanda PenguinPenguin ZebraZebra HummingbirdHummingbird

CaffeineCaffeine

Rel-Canonical Tag Rel-Canonical Tag —— February 2009 February 2009

Google announced a new link element to clean up duplicate urls on sites.

Caffeine Caffeine —— August 2009 August 2009

Speed: How fast can the new search engine load results?Accuracy: Which set of results is more accurate to the

search term? ””Temporal Relevancy: Is one version of search better at

capturing breaking news? Index Size: Is it really more comprehensive than the last

version of Google? results

PandaPandaPanda/Farmer – February 23, 2011

Update & Affect 12% in Search Results (Content Farm) EMD Update – September 27, 2012 Reduce Low Quality “exact match” domains in search

results. (10%)

PenguinPenguinPenguin - April 24, 2012 (impacting ~3.1% of search

queries)Avoid the following techniques:Avoid the following techniques:DuplicasyHidden Text or LinksKeyword StuffingDoorway Pages

Penguin - May 26, 2012 (impacting less than 0.1%)Penguin - October 5, 2012 (impacting ~0.3% of queries)Penguin - May 22, 2013 (impacting 2.3% of English

queries)

Panda v/s PenguinPanda v/s Penguin

Zebra Zebra Panda hit on-site elements. Penguin mainly focused on

off-site issues. Zebra is going to town on social Too many retweets with keywords included around a

link (spammy)Facebook updates with too many shares from people not

in your industryAny Google+ shares as this will look spammy (Google+

is a graveyard right, so any activity looks suspicious?!) Owning a Pinterest page - brands only use these for SEO

benefit no?

HummingbirdHummingbirdSearch algorithm that Google is using,

one that Google says should return better results.

Why is CalledWhy is Called HummingbirdHummingbird

Google told us the name being come from being “precise and fast”

Example - “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird - better answer of the long tail queries.

How to Optimize New Google How to Optimize New Google AlgorithmAlgorithm

Some suggestion to increase ranking-Target longer keywords and write up detail

information on it.Most specifically target questions which are

asked on Google search and try to answer then in your posts.

Social presence is still needed alongside better page rank and domain authority.

Google - Daily Change ReportGoogle - Daily Change Report

http://www.mozcast.com/

Google TrendsGoogle Trends

Created by Created by Raj & Vikram Raj & Vikram

BishtBisht