importance of google algorithm in seo

Importance of Google Algorithm in SEO

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Why is the Google algorithm So important ?

Finding useful information on the World Wide Web is something many of us take for granted.

According to the Internet research firm Netcraft, there are nearly 150,000,000 active Web sites on the Internet today .

The task of sifting through all those sites to find helpful information is monumental.

That's why search engines use complex algorithms -- mathematical instructions that tell computers how to complete assigned tasks.

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Google's algorithm does the work for you by searching out Web pages that contain

the keywords you used to search, then assigning a rank to each page based several factors,

including how many times the keywords appear on the page.

Higher ranked pages appear further up in Google's search engine results page (SERP),

meaning that the best links relating to your search query are theoretically the first ones

Google lists.



Algorithms



Mobilegeddon (Mobile Friendly)


Google Mobile Friendly Update On April 21, 2015.


What Is Google Hummingbird ?

“Hummingbird” is the name of the new search platform that Google

is using as of September 2013, the name comes from being “precise

and fast” and is designed to better focus on the meaning behind the

words.

Hummingbird is paying more attention to each word in a query,

ensuring that the whole query — the whole sentence or conversation

or meaning — is taken into account, rather than particular words.

The goal is that pages matching the meaning do better, rather than

pages matching just a few words.http://www.infinitesoftech.com/


What Is Google Panda ?

Google’s Panda Update is a search filter introduced in

February 2011 meant to stop sites with poor quality content

from working their way into Google’s top search results.

Panda is updated from time-to-time. When this happens, sites

previously hit may escape, if they’ve made the right changes.

Panda may also catch sites that escaped before. A refresh

also means “false positives” might get released.



What Is Google Penguin ?

Google launched the Penguin Update in April 2012 to better

catch sites deemed to be spamming its search results, in particular

those doing so by buying links or obtaining them through link

networks designed primarily to boost Google rankings.

When a new Penguin Update is released, sites that have taken

action to remove bad links (such as through the Google disavow

links tool or to remove spam may regain rankings.

New sites not previously caught might get trapped by Penguin.

“False positives,” sites that were caught by mistake, may escape.



About Infinite Softech

Welcome to Infinite Softech Inc, a web design and development company.

Based in Oakville, we serve Toronto, Mississauga, Burlington and GTA Canada.

We create compelling user experiences for web and mobile.

We combine latest technology skills, quality processes with focused approach

to provide solutions, which are creative, innovative and futuristic.

Our business model is aimed to benefit our customers by reducing costs and

enhancing productivity.




Contact us362 Cairncroft Rd Oakville, ON L6J 4M6 Canada

Email: [email protected] Website: http://www.infinitesoftech.com/

Contact No: 888.818.0377


importance of google algorithm in seo

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