google search algorithm change/updates in 2016
TRANSCRIPT
Google Search Algorithm Change 2016• Google is known to carry out updates/ tweaks to its algorithms several
hundred times in a year. Many of these algorithm updates are real-time tests, rolled out to small audiences, before being implemented globally.
• It is practically impossible for us, despite us monitoring search results and the SEO landscape very closely, to be able to list details of all updates that Google rolls out.
• What we have below is an attempt to consolidate all the major algorithm updates that Google has rolled out in 2016, which have either been formally announced or confirmed by Google, or noticed and extensively discussed by the SEO community.
• We will continue to update this list as we hear of new updates being rolled out here on this page http://www.ontargetmarketing.in/google-search-algorithm-updates-2016.html. These are arranged in chronological order of the most recent update being at the top.
www.ontargetmarketing.in
Google Search Algorithm
Changes and Updates, Q1, 2016
www.ontargetmarketing.in
• Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm, popularly referred to as Mobilegeddon’, they launched back on April 21, 2015.
• Google said the update will happen “beginning in May” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”
March 16, 2016Google to boost mobile-friendly algorithm in May 2016
www.ontargetmarketing.in
• Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches.
• Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
www.ontargetmarketing.in
February 24, 2016 Google’s AMP top stories are now live in mobile search results• Access to information is at the heart of Google’s mission. Unfortunately, today,
the mobile web isn't living up to the expectations people have for getting the information they need, particularly when it comes to speed.
• In fact, data shows that people abandon websites after just three seconds if the content doesn't load quickly—which is bad not just for people trying to get what they want online, but for the publishers who want those readers to enjoy the content they've created for them.
• That's why, last October, we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short), an open source initiative to make the mobile web as fast as possible.
www.ontargetmarketing.in
• Now when you search for a story or topic on Google from a mobile device, webpages created using AMP will appear when relevant in the Top Stories section of the search results page.
• Any story you choose to read will load blazingly fast—and it’s easy to scroll through the article without it taking forever to load or jumping all around as you read. It’s also easy to quickly flip through the search results just by swiping from one full-page AMP story to the next.
www.ontargetmarketing.in
February 23, 2016Google SERPs change with 4 ads at the top of the page
• Google made major changes to its AdWords search engine advertising product, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches.
• While this was a paid search update, it is bound to have significant implications for click-through rates (CTR) for both paid and organic results, especially on competitive keywords. From a SEO perspective, the fact that organic results are pushed down further could potentially very negatively impact the amount of traffic that websites can expect to attract from organic search.
• This change will require search marketers to rethink both their SEO and paid marketing strategies and reallocate resources.
www.ontargetmarketing.in
www.ontargetmarketing.in
In the above image you can see that google now shows 4 paid Ads
January 8, 2016Google’s Unnamed - Core algo update
www.ontargetmarketing.in
• Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.
• I covered how SEOs are seeing Google testing various ranking changes - which may often be a sign of an algorithm being released. Google did not tell me anything, so I don't know if Penguin was officially released.
• But looking at the forum chatter this weekend at Webmaster world and two Black HatWorld threads and several posts on Twitter and Google+ - many of which I cannot even link to because there are so many, it seems like Google is doing some sort of update or some really active test.
We always like to keep you updated with the information, hope the above information was helpful and to get updated with Google’s search algorithm changes checkout our blog/below article.http://www.ontargetmarketing.in/google-search-algorithm-updates-2016.html
Struggling to keep up with all the Google algorithm updates? Don’t worry- let our SEO consultants worry about these updates and formulate proactive SEO strategies for you. Contact us today to discuss your SEO & online marketing requirements.
www.ontargetmarketing.in
Address: Unit No.314, 3rd Floor, Building No.2(A/3), Millennium Business Park, Sector 1, Mahape, Navi Mumbai - 400710
Tel: 022-64506796, 022-2778099
Email: [email protected]
India Website: www.ontargetmarketing.in
Singapore Website: www.ontarget-media.com
www.ontargetmarketing.in
Contact Us
https://www.facebook.com/ontargetmarketingsolutions
https://twitter.com/ontargetmktgin
https://www.linkedin.com/company/on-target-marketing-solutions-pvt-ltd
https://plus.google.com/+OntargetmarketingIn
https://in.pinterest.com/ontargetmktgin/
www.ontargetmarketing.in
Connect with us
