google algorithm part1

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  • 1. The Algorithm
    SID: 3249856
    Jiang Shi Cherry

2. ACCURATE
FAST
Make things easier
3. Question: How Google search worked?
4. Algorithm
a set of rules used for solving particular problems.
The algorithm--------Page Rank
5. The algorithm--------Page Rank
How many links and the quality of the linking sites
Deliver more relevant and informative results
most visible result = High PageRank score
More users mean more queries
6. The algorithm--------Page Rank
7. Development of Google search
Web
Search services
8. In 2004
Yahoo replaced Googles search engine with its own
Google

  • strength in technology

9. -gain reputation 10. -delivery efficient search resultDevelopment of Google search
11. Industry competition
Companies compete for gaining market share
Microsoft introduce new system with its own algorithm
Microsoft and Yahoo deal in 2008
12. Google advertising- AdWords
apply algorithm to advertising program
Pay-by-click / cost-per-click scheme
Display advertising that most relevant and useful
Distinct itself from other competitors
13. 14. Social media
15. Question: How Google impacts Journalism?
16. Impact on Journalism
new search technology changes the way to gather information
Reshape journalism
Anyone can be a journalism

  • write article at Blog

17. Share pictures and video 18. pose to social network (FaceBook, Tweeters)