google venice - local algorithm update

8
Google Venice – Local Algorithm Update March 2012 Kevin Gibbons Director of Strategy, SEOptimise @kevgibbo - #seobarcamp

Post on 17-Oct-2014

7.292 views

Category:

Business


0 download

DESCRIPTION

Presentation from Kevin Gibbons at #SEOBarcamp on Google's latest local algorithm update - Google Venice

TRANSCRIPT

Page 1: Google Venice - Local Algorithm Update

Google Venice – Local Algorithm UpdateMarch 2012

Kevin GibbonsDirector of Strategy, SEOptimise

@kevgibbo - #seobarcamp

Page 2: Google Venice - Local Algorithm Update

Google Venice = Big Local Organic Update

@kevgibbo - #seobarcamp

Page 3: Google Venice - Local Algorithm Update

SERPs Now Include Location Specific Results

@kevgibbo - #seobarcamp

Page 4: Google Venice - Local Algorithm Update

Same Query, Different Location = Local Results

@kevgibbo - #seobarcamp

Page 5: Google Venice - Local Algorithm Update

How Unique Does Your Content Need To Be?

@kevgibbo - #seobarcamp

Page 6: Google Venice - Local Algorithm Update

.co.uk vs .com Update – Amazon.co.uk Rankings Replace Amazon.com in Google UK

@kevgibbo - #seobarcamp

http://www.elevatelocal.co.uk/blog/why-amazon-com-got-hit-by-google-panda-in-the-uk-28026171

Page 7: Google Venice - Local Algorithm Update

Is Google hreflang the Answer for International/Same Language Content?

@kevgibbo - #seobarcamphttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077

Page 8: Google Venice - Local Algorithm Update

Q & APlease follow me on twitter: @kevgibbo & feel free to email me: [email protected]

Thank you

@kevgibbo - #seobarcamp