goodbomb partner pitch
TRANSCRIPT
GoodBomb.com is an online project development and team building
platform that connects like-minded people through creative projects.
Summary
The GoodBomb Team
Ben ScottFounder, CEO
• Background in Web Design & Quality Assurance• Responsible for the entire design of GoodBomb• Big desire to help create a better world
Jesse HarnettCo-Founder, CTO
• 15 years experience as IT professional• Strong background in programming for the web & database design• Experienced IT Manager
Most people have no idea what big brands are doing to make the
world a better place (if they are doing anything at all).
The Problem
Telus, for example, has funded 455 community projects in Vancouver since 2005 (totaling $5.4 million), but who is really aware of these contributions and
what they accomplished?
"The world has over a trillion hours a year of free time to commit to shared
projects.” - Clay Shirky
The Opportunity
TED Talk worth watching on “Cognitive Surplus”: http://bit.ly/veqcKr
“Cognitive Surplus represents the ability of the world's population to volunteer and to contribute and collaborate on large, sometimes global, projects.”
There is a significant opportunity right now to use advertising not only to
increase public awareness of a brand, but to increase a brand's social capital
as well.
The Opportunity
Why not use community / social good projects as a means to advertise a brand?
GoodBomb.com can provide Advertising Agencies with a creative
new way to promote their clients' brands through engaging projects that do good things for local communities.
Our Solution
GoodBomb helps regular people find interesting projects to get involved
with, and to connect with the help they need to make their own projects a
reality.
Why GoodBomb?
Since people will be using GoodBomb for their own projects anyway,
Sponsored Projects (advertisements) will be able to integrate seamlessly into
our platform.
Seamless Integration
Why GoodBomb?
Instead of interruption marketing (like commercial videos), users will watch promotional videos for Sponsored Projects by choice, and will actively seek
out and get involved with them.
1) Start a community project designed to engage and increase the well-being of local residents.
How it works
You can engage your target audience by directly involving them in the project (instead of only passive engagement through commercial videos).
How it works (For Advertising Agencies)
2) GoodBomb then promotes the Project through our platform and through external media channels to increase the awareness of the
project.
How it works
3) The Project is "Sponsored" by your client, increasing their social
capital along with their brand awareness.
How it works
The brand can then become associated with good things in local communities instead of only products and services, thus improving their reputation as a
responsible brand.
Result
How it works
Everybody wins!
• Your agency gets paid to do some good in local communities.
• Your clients' brand visibility increases and is associated with something good.
• Awareness of GoodBomb increases, along with the user base (and the market for advertisers).
• The targeted community benefits from the project.
GoodBomb is looking to team up with a select few “Preferred Partners”.
Our Proposal
Partner Benefits
• Exclusive promotion rights for Sponsored Projects.
• Access to a large user base as GoodBomb expands.
• Proprietary access to a new marketing avenue, making advertising services even more valuable.
• Associated brands will be linked to "social good".
• Opportunity to help shape the direction of GoodBomb.com
Our Proposal
CostTo build this platform in-house: $148,000 per year
• One Designer: $70,000
• One Developer: $78,000
(average salaries in Vancouver according to salary.com)
And this is just to start! As the team expands (and it will need to), so would your costs.
Our PriceThrough a partnership with us: $6,000 per month
Cost
In this way, your fee will stay the same as we expand our team.
We intend to partner with a select few like-minded advertising agencies to fund and develop the
GoodBomb platform to minimize cost and risk for everyone involved.
