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Microsoft Confidential

Microsoft Confidential

The first dial telephone

exchange introduced in

Indiana in 1892

In 1919 dial telephones

introduced in major cities

1919

Dial

Telephone

Four foot dial shows

phone’s mysteries

Can you

remember

your phone

before it was

‘smart’?

The

obvious is

not

always

apparent

Paco

Underhill

Microsoft Confidential

Everything is best for something

and worst for something else

Everything is natural for something

and unnatural for something else

Microsoft Confidential

Industry trends

The new Office - demo

New Office game changers

Microsoft Confidential

1 billion 82% of the world's online

population engages in

social networking

39%SMB to pay for cloud

services within three years

connected devices shipped

in 2011 – double by 2016

Microsoft Confidential

Evolution of Office

as a service

Applications

Clients & Servers

Services

Microsoft Confidential

Microsoft Confidential

Cloud

Simplified IT

Social

New Scenarios

Devices

Gizmodo

Nomura Research WIREDThe Verge

Engadget

USA Today

“The new Office is the

best Office… beautiful, modern

software, radically different

from anything its done

before”

Microsoft Confidential

New channel modelOffice 365 Open and Office 365 FPP

Unprecedented investmentBrand, Advertising, Retail Presence, Training

New targeted offeringsOffice 365 Midsize Business, Office 365 Small Business Premium, Office 365 Home Premium

Office as a serviceStreaming, Deployment, Per user rights, Always up to date

Microsoft Confidential

Target users 1-10 >25011 - 250ConsumerStudent

$3.30 $8.33 $12.50 $15 $20 (E3)Cost per month