traditional elevator pitch vs elephant pitch

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Perfecting Your Elevator Pitch www.marliescohen.com

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Many entrepreneurs are struggling with their elevator pitch. It does not matter if it is for your website, a product/service or a JV partner, your elevator pitch has to grab your prospect's attention. Sadly, many have the mistaken idea that it is about them and their product or service. Nothing, could be farther from the truth. Your prospects are not interested in you or your story or your product or service. They want to now what is in it for them. So, your pitch has to grab their attention, so that they want to know more and it has to get their attention fast. Read as PDF: http://goo.gl/SGKKaX

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Page 1: Traditional Elevator Pitch vs Elephant Pitch

Perfecting Your Elevator Pitch

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Page 2: Traditional Elevator Pitch vs Elephant Pitch

Elevator VS Elephant Pitch

What the heck is an Elephant Pitch?

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Page 3: Traditional Elevator Pitch vs Elephant Pitch

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The name Elephant Pitch is based on the expression the ”Elephant In the Room” But what does this mean? “An important and obvious topic, which everyone present is aware of, but which isn't discussed, as such discussion is considered to be uncomfortable.” ~http://www.phrases.org.uk/

Page 4: Traditional Elevator Pitch vs Elephant Pitch

What’s the difference between

?

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Page 5: Traditional Elevator Pitch vs Elephant Pitch

The difference in a nutshell

?

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Page 6: Traditional Elevator Pitch vs Elephant Pitch

The traditional elevator pitch

is all about you and your services

or product

But no one cares about you and your services

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About You

Page 7: Traditional Elevator Pitch vs Elephant Pitch

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It is easier to talk about what you do

than word it in a way that grabs your prospect’s

attention About You

Why you make the mistake

Page 8: Traditional Elevator Pitch vs Elephant Pitch

The elephant pitch is all about getting

their attention. You want them

to stop and say: “Oh, that's interesting.

Tell me more!”

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About Your Prospect

Page 9: Traditional Elevator Pitch vs Elephant Pitch

All you want … … is to get their attention!

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Page 10: Traditional Elevator Pitch vs Elephant Pitch

You want them to look at you and think:

“OK, this sounds interesting but I am still skeptical.

What’s in it for me? I want to find out more and will listen for another minute, just because you caught

my attention.”

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Page 11: Traditional Elevator Pitch vs Elephant Pitch

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Example: “I have a way for you to impress your customers and make more money and it will take almost no time and it won't cost anything until it works. Would you like to know how to do that?” ~Adam Ubanski

Elephant Pitch Overview

Present your pitch in such a way that your prospects can’t help but ask you for more information.

Page 12: Traditional Elevator Pitch vs Elephant Pitch

Concept based on a presentation by

Adam Urbanski themarketingmentors.com/blog/

at the Traffic Superhero Summit www.trafficsuperherosummit.com (2014)

with Marisa Murgatroyd www.liveyourmessage.com

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Page 13: Traditional Elevator Pitch vs Elephant Pitch

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