pitch don't kill my vibe! with arielle zuckerberg, partner at kpcb
TRANSCRIPT
TheFamily - Pitch Don’t Kill My Vibe 🍑 11h July 2017
PatronGG GmbH Axel-Springer-Straße 54B 10117 Berlin
We build esports fan communities through mobile apps
WHAT IS ESPORTS?
Esports Enthusiast by 2020
286M
Of US male millennials watch esports
22%
Source: Global Esports Market Report, Newzoo 2017
• Subscriptions: $4.99 / month • 50% / 50% Revenue Split with teams • Multi-year exclusivity
BUSINESS MODEL
Freemium: Fans become a Patron
Michael ArnoldFounder, CEO
Founding team at NeoReach (SF based startup) Part of the esports scene for 7 years
Dominic GraefenLead Developer
Expert in mobile development (10+ years) Previously 4 years at Wooga, building games for 50M monthly active users
Gaston PerezHead of Content
Co-created content for Riot Games and esports pro players
Elliott RardenMobile Developer
4+ years experience in mobile development
Gustavo BrunoroMobile Developer
6+ years experience, previously at Wooga
FOUNDING TEAM
Sam Mathews Co-Founder, Fnatic Co-Founder, Neverbland
Jens Hilgers Co-Founder, Bitkraft CEO, Dojo Madness Co-Founder, ESL
Noah Whinston CEO, Immortals First esports team that raised VC
Greg Essig Video Game Expert Ex Mobcrush and Apple
Ali Moiz CEO, Streamlabs Co-Founder, Vulcun
Carlos Rodriguez Founder and CEO, G2 Esports Former pro player, known as ‘Ocelote’
SECRET SAUCE
Michael Arnold Co-Founder, CEO [email protected]
PatronGG GmbH Axel-Springer-Straße 54B
10117 Berlin
Thank You!
USER ACQUISITION
Our partner teams already have Millions of fans waiting for us.
4,086,055 Followers
320,440Followers
597,825Followers
Bottom-up Potential
- There are 286M esports enthusiasts by 2020.* - Around half of esports enthusiast are a fan of a specific team - We will convert 5% of the fans into subscribers. - Subscribers contribute $4.99 / mo.
2020: 286M * 0.5 * 0.05 * $4.99 * 12 = $428M / year
Source: Global Esports Market Report, Newzoo 2017
A BLUE OCEAN OPPORTUNITY
Closed deal with Fnatic (Europe’s most recognized esports brand) Launched closed Alpha of ‘Fnatic Nation’ app Closed deal with Immortals (L.A. based esports team) Closed deal with G2 Esports (best European LoL team) Public Beta launch of ‘Fnatic Nation’ app Launch G2 Esports app: ‘G2 Army’ Drive major installs during the League of Legends world championship
February’17March’17
April’17May’17
Q3’17Q4’17Q4’17
In ConversationsMoU Signed
Pipeline:
We receive proven interest from teams and are preparing for the beta launch.
COMPANY ROADMAP AND TRACTION
Year 2017 2018 2019 2020 2021
Total Teams Launched # 2 9 16 23 30
MAU # 108k 573k 1.1M 1.7M 2.1M
Revenue EUR 77.9k 806k 2.7M 6.0M 10.1M
Gross Profit EUR 9.1k 245k 1.1M 2.7M 4.9M
EBITDA EUR -267k -707k -87.6k 1.5M 3.7M
We expect to break even in 24 months.
FINANCIALS
HeeroSimilar business model, but their apps are horribly executed. Still managed to close non-exclusive deals with Dignitas and Splyce. But the market lost trust in them.
LagardéreAn agency that helps esports teams get sponsorships. They plan to equip teams with apps but struggle to close top tier teams.
TiptalkThey partnered with Echo Fox to answer questions on their platform. They don’t plan to build team exclusive apps.
MLBAMAcquired the broadcasting rights for League of Legends. They focus on live games and in-game content.
APPENDIX 1: COMPETITIVE LANDSCAPE
Quantitative Feedback:Total Users 63
3 Day Retention 60%
Avg. WAU 45
Avg. DAU 25
APPENDIX 2: CLOSED ALPHA FEEDBACK
Qualitative Feedback:“I feel like a less toxic reddit would be awesome” “A place where you could talk to the players, see live games from the app, and get announcement when they play.” “It'd be good to have events tab on there for offline-events since they always seem to be announced spontaneously”
Learnings: Besides a calendar, news, and stats, fans want direct information from the team, join a community of real fans, and have access to the staff and players.
7
BUTANALYTICS IS TRICKY
EXPENSIVE HEAVY IN BIAS AND HUMAN LABOUR.ONLY A FRACTION OF VALUE IS REALISED
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CHANGING ANALYTICS with Deep Learning
MANIFOLD X
BETTER PERFORMANCE, SMALLER COST, BETTER OUTCOMES
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Payments
Supermarkets/food chains
Any time-ordered high dimensional data
Telco data Smart meters
E-commerce
Games
Media
WHAT DATA?MANIFOLD X covers a variety of data types
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PERSONAS CLAN MEMBERSLIFETIME VALUE: $2ENGAGED in MULTIPLAYER
FARMERSLIFETIME VALUE: $0,2ENGAGED in SINGLE PLAYER
SAUDI WHALESLIFETIME VALUE: $1400STAYED for 4 DAYS
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DISTINCT GENERATIONSDISTINCT HABITS
YOUNG PROFESSIONALS BABY BOOMERS
FAMILIES SILENT GENERATION
CHAMPAGNE & LEISURE GOODS
BIGGEST FOOD SPENDERSWIDEST BASKET
RETIREDAUSTERITY MINDSET
CIGAR SMOKERS
RETIREDBEEF AND PATÉ CONSUMERS
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PERSONALISATIONUnderstanding the distinct consumption habits, the customer is
able to provide a more personal and relatable shopping experience for different groups.
MANIFOLD X allowed leaner and more informed decision making in a matter of hours
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OUTLIER DETECTIONWITH MANIFOLD X
OUR ANALYSIS REVEALED GROUPS OF OUTLIERS ENGAGED IN INAPPROPRIATE ACTIVITIES THAT WERE A THREAT TO THE REPUTATION OF THE CUSTOMER. MANIFOLD X ENABLED TO DETECT THESE GROUPS IN REAL TIME AND BAN THEM
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“IT WOULD BE VERY NICE TO HAVE A FORMAL APPARATUS THAT GIVES US SOME ‘OPTIMAL’ WAY OF RECOGNIZING UNUSUAL PHENOMENA AND INVENTING NEW CLASSES OF HYPOTHESES THAT ARE MOST LIKELY TO CONTAIN THE TRUE ONE; BUT THIS REMAINS AN ART FOR THE CREATIVE HUMAN MIND.” E. T. JAYNES 1985
I, TEACHERPROJECT
TO START SPEAKINGYOU NEED TO
TO START SPEAKING
Without embarrassment Knowing grammar On regular basis
LANGUAGE SCHOOLS
Dependant on progress of others
Time schedule
TANDEM
No explanations
Appointments
APPS
Not enough speaking
Content not flexible
BUSINESS MODEL
Subscriptions
Monthly packages 9.90€ - 49.90€
In-App purchases
Paid Content,Teacher-Minutes
What we are looking for
B2B Partnerships
Smart capital
THANK YOU!
Rocketlingo UG, Paul-Heyse-Str. 6, 80797 München, [email protected]
2 main problems
1. Control Agents or agencies take control; & artists are not good at managing themselves
2. Difficult to find artists Clients spend too much time & money
Unique Selling Points
1. Technology matches clients and artists saving time & money, while empowering the artists to manage themselves better
2. Community - e.g. PANTA Magazine
2017: 360 bookings & 500k €
Investment!Idea
in Lisbon
2020: profitability
2019: 20 cities & +7k bookings