going viral: making and distributing online video
DESCRIPTION
The December 2010 workshop at Designbox with special guest Gregory Ng, the Frozen Food Master.TRANSCRIPT
Arik Abel * http://arikabel.com * @arikabel * [email protected]
Going ViralMaking & Distributing
Online Video
Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
Topic
Technique
Talent
Timing Tension
What types of videos are hot?Mash-ups? Parodies? Live events?
Auto-tuned music videos?
Who is your audience?What are they talking about?
Topic
Technique
What is happening in the world?What can you add to that event?What is the right time to add it?
Who is in your video?Is their audience the same as
yours?
Talent
Timing
What is the source of yourdisbelief, surprise, polarization?
Celebrities getting mad or surprised…Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…All in one take…Impossible circumstances…
Tension
Imagine all the people,singing in Trafalgar Square
Did you see the frozenpeople in Grand Central?
The Law of Distributed Influence
produce
distribute
share
produce :: storyboard
produce :: rule of thirds
produce :: shot variety
produce :: a-roll / b-roll
distribute :: video-sharing sites
distribute :: seo, keywords
share :: do it yourself
share :: help them help you
1. Observe what people are talking about, searchingfor, watching and sharing
2. Apply the Five Tʼs and Law of DistributedInfluence to develop an idea with viral potential
3. Follow best practices to produce, distribute andshare your content
4. Inspire others to produce, distribute and sharetheir own related content
5. Repeat ad infinitum
Review