going viral with animated explanations
DESCRIPTION
Explania Webinar - Going Viral with Video Case studies from Explania.com Make your content spread viral with neutral and embeddable animated explanations and generate leads with interactive call-to-actionTRANSCRIPT
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Viral Video Content Marketing
Going viral with Video
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Viral Video Content Marketing
Timo MoutonOnline Marketing Manager Explania@stimorolthy
www.explania.comwww.twitter.com/explaniawww.facebook.com/explania
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Viral Video Content Marketing
Agenda:Why Video?What is Content Marketing?Advertiser VisibilityCase Study
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Viral Video Content Marketing
Why focus on Video?Too much dataPeople are busy and impatientShort attention spansInteractive
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Viral Video Content Marketing
Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
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Viral Video Content Marketing
Video is driving Search:38% use search engines to find video54% use Youtube search to find video >30% of search results contain videoSEO! 53 times more likely to drive a first page result than traditional SEO
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
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Viral Video Content Marketing
Video is driving Social:Facebook has become larger than Google in 2010 (US, Visits)3rd place in top 10 Online Video Views>20 million videos uploaded each month>2 billion videos watched each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
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Viral Video Content Marketing
How long is a link alive?
http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/
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Viral Video Content Marketing
“Regardless of what business you’re in, you’re really in the content business.”
Gary Vaynerchuk
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Viral Video Content Marketing
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Viral Video Content Marketing
So…
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Viral Video Content Marketing
The King is Back!
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Viral Video Content Marketing
6 rules of Content Marketing
Non PromotionalRelevant to Target AudienceRelevant to your CompanyClose a GapWell-MadeGive Proof
Source: http://www.youtube.com/watch?v=UDvan57wGXc
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Viral Video Content Marketing
When do people share content?
EntertainmentFunWeird stuffAmazing
InformationRelevance
ValueInteresting
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Viral Video Content Marketing
How to go viral?
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Viral Video Content Marketing
Embedding: Viral Spreading
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Viral Video Content Marketing
A few Tips & Tricks
Use all your channelsEnable sharingMap your Ecosystem
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Viral Video Content Marketing
Advertiser Visibility and CTA
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Viral Video Content Marketing
Case Study: Edenred Ecocheques
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Viral Video Content Marketing
Embedding Viral
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Viral Video Content Marketing
Some Statistics (Edenred - 2010):
Embeds NL: 92Embeds FR: 46Loads NL: 201.778Loads FR: 75.524Views: 50% of loads
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Viral Video Content Marketing
ROI?CTR NL: 11%CTR FR: 14%Target Group
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Viral Video Content Marketing
About UsMultimedia company specialized in animated explanationsFor delivery on any screen: PC, TV, mobile, …All world languages
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Viral Video Content Marketing
They trust us