going viral - aka media sharing
TRANSCRIPT
Going Virala.k.a. media sharing
By: Mike CraneyEW Bullock Associates
PENSACOLAVISIT
Pensacola Beach • Perdido Key
What is Viral?Unsolicited sharing of content
YouTube videofacebook postblog posttweetemail
...and even your ads
What is Viral?creating engagement
the oldest form of media
Word of Mouth Advertising!
Competing against the noise
What makes things go viral?
lucky?planning?creativity?trigger a emotion?
people engage
Fascinate: Your 7 Triggers to Persuasion and Captivation
sallyhogshead.com
7 triggers....
Power Lust Mystique
Prestige Alarm Vice Trust
What about emotions?
Humor (joy) Anger Sadness
Fear Love Surprise Disgust
Anticipation
Defining viral success...
Email?
Banner ads?
YouTube Video?
Websites/Blogs?
open rate
click rate
viewspage views
Facebook/Twitter? followers
How many followers do you have?
The size of your audience doesn't matter. What's important is that your audience is listening.
Randy Pausch
How many followers do you have?
Company A50,000 fans
Company B10,000 fans
Engagement10 percent
Engagement60 percent
Active fans5,000
Active fans6,000
Company B wins!
Success is relative"My click rate was only .05%"
Charlie bit my finger - 360,363,299 viewsworld population - 6,775,235,700 people
Do the math!
360,363,299 views÷6,775,235,700 people
.05 view rate
The secret?
1.) Know your fish / Fish where the fish are
2.) Content over quantity
3.) Hit your audience's triggers
4.) promote & share - repeatedly!
5.) promote & share - everywhere!
6.) plan, execute, evaluate - rinse & repeat!
It's just like fishing!
and above all - KEEP FISHING!
Q&A
Going Virala.k.a. media sharing
Mike Craney - EW Bullock Associates
THANK YOU!