going viral in a nutshell @ internet summit 2013 #getturkey
DESCRIPTION
The prototype of the #GetTurkey video is here: https://www.youtube.com/watch?v=oMq0dC7TYRg Presented at Internet Summit 2013 from the Twitter stage before Google & YouTube's presentation. The video is a prototype of a viral concept expressing the The Five Ts, my framework for coming up with viral campaigns and video ideas.TRANSCRIPT
GOING VIRAL IN A NUTSHELL
Creating online video success.
Every time.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
ONLINE VIDEO IS AN EXPERIENCE
Talk. Search. Watch. Share. Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Ah, the furlough. So funny. Have you seen the Conan furlough video?
ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
Type type type… “furlough conan”
ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
The “Conan Furloughs Non-Essential Employees” video on YouTube.
ONLINE VIDEO IS AN EXPERIENCE
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Talk. Search. Watch. Share.
Gotta share it to FB of course, “Too funny”
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
THE FIVE T’S
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
HOW DO YOU CRACK THE NUT?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Topic. Timing. Talent. Technique. Tension.
LET’S TEST THE FORMULA.
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + D + E = Viral
LET’S TEST THE FORMULA.
Thanksgiving
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
Timing + B + C + D + E = Viral?
LET’S TEST THE FORMULA.
Get Turkey [Daft Punk Thanksgiving Remix]
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + Talent + Technique + D + E = Viral?
LET’S TEST THE FORMULA.
Get Turkey [Duck Dynasty+Daft Punk Remix]
What if Duck Dynasty and Daft Punk got together and did a remix of Get Lucky?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + Topic + Tension = Viral?
LET’S TEST THE FORMULA.
Get Turkey [Duck Dynasty Daft Punk Thanksgiving Special]
What if Duck Dynasty and Daft Punk got together and put
on a Thanksgiving Special?
#GetTurkey
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
A + B + C + D + E = Viral?
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
LET’S TEST THE FORMULA.
Would you…
Talk about it? Search for it?
Watch it? Share it?
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
GOING VIRAL IN A NUTSHELL
Arik Abel | @arikabel | Director, Online Marketing, Lulu.com
THE END