going viral: making and distributing online video
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Arik Abel * http://arikabel.com * @arikabel * [email protected]
Going ViralMaking & Distributing Online Video
Topic
Technique
Talent
Timing Tension
What types of videos are hot? Mash-ups?
Parodies? Live events? Auto-tuned music
videos?
Who is your audience?
What are they talking about?
Topic
Technique
What is happening in the world? What can
you add to that event?What is the right time
to add it?
Who is in your video? Is their audience the
same as yours?
Talent
Timing
What is the source of your disbelief, surprise, polarization?
Celebrities getting mad or surprised…
Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…
All in one take…Impossible circumstances…
Tension
produce
distribute
share
Two Types of Outbreaks: One-to-Many (Finite), Peer-2-Peer (Infinite)
QuickTime™ and a decompressor
are needed to see this picture.
produce :: storyboard
produce :: rule of thirds
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
produce :: shot variety
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
produce :: a-roll / b-roll
QuickTime™ and a decompressor
are needed to see this picture.QuickTime™ and a
decompressorare needed to see this picture.
distribute :: video-sharing sites
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressorare needed to see this picture.
distribute :: seo, keywords
share :: do it yourself
share :: help them help you
QuickTime™ and a decompressor
are needed to see this picture.
1. Observe what people are talking about, searching for, watching and sharing
2. Apply the Five T’s to develop an idea with viral potential
3. Follow best practices to produce, distribute and share your content
4. Inspire others to produce, distribute and share their own related content
5. Repeat ad infinitum
Review
• What info do you want more of• What info do you want less of• What was the most fun part• What was the least fun part• How was the flow/length?• Would others prefer weekend or
weekday?• How much should people pay for this?