going viral march 2011
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Arik Abel * http://arikabel.com * @arikabel * [email protected]
Going ViralMaking & DistributingOnline Video
Why video? Three E’s
Educate, Entertain, Emote
Two Types of Outbreaks: One-to-Many (Viral), Many-2-Many (Meme)
It’s not viral.
But it has a lot of effing views.
Evergreen Content
Topic
Technique
Talent
Timing Tension
Mash-ups. Parodies. Post-It NoteVideos. All in One Take… Is
your technique unique?
Who is your audience?What are they talking about?
Topic
Technique
What is happening in the world?What can you add to that event?What is the right time to add it?
Who is in your video?Is their audience the same as
yours?
Talent
Timing
What is the source of yourdisbelief, surprise, polarization?
Celebrities getting mad or surprised…Is it real or fake…Fat guy in a little coat…
Susan Boyle…Kanye West…You love it, I hate it…All in one take…Impossible circumstances…
Tension
Imagine all the people,singing in Trafalgar Square
Did you see the frozenpeople in Grand Central?
The Law of Distributed Influence
1. Pick a particular audience, it can even be “anyonewith an internet connection”.
2. Which of the Ts are they talking about, searchingfor, watching and sharing right now?
Topics, Talent, Timing3. How can you apply a unique technique?
Safe for work memes4. How can you create or resolve tension?5. Give the idea a catchy description thatʼs easy to
remember and search for.
Group Exercise
produce
distribute
share
produce :: a great hook
“Have you seen the __________________?”“Did you know that___________________?”“How can I find out___________________?”
produce :: storyboard
produce :: rule of thirds
produce :: shot variety
produce :: a-roll / b-roll
distribute :: video-sharing sites
distribute :: seo, keywords
distribute :: syndication
share :: do it yourself
share :: help them help you
1. Observe what people are talking about, searchingfor, watching and sharing
2. Apply the Five Tʼs and Law of DistributedInfluence to develop an idea with viral potential
3. Follow best practices to produce, distribute andshare your content
4. Inspire others to produce, distribute and sharetheir own related content
5. Repeat ad infinitum
Review