for Sustainability

Working Together to Build a Better WorldFor Kraft Foods, our approach to sustainability is helping us meet the needs of the present while being mindful of the future. It’s all about us taking steps, big and small, to do our part. And we believe it’s about working together to build a better world. As part of Kraft’s commitment to a Better World, we have committed to eliminate 50,000 metric tons (100 million pounds) of packaging material from our products worldwide by 2015. This commitment was a large driver of the YES Pack innovation.

Yield. Ease. Sustainability. YES Pack increases yield by 3% on average1,or 2 servings of salad dressing. Easier to pour, YES Pack also reduces labor cost and time. In addition, the new pack is more sustainable than its predecessor, with significant savings in waste, energy, and greenhouse gas emissions2.

Better Efficiency Accounting for all steps starting at mining materials from the earth through manufacture of each package, the YES Pack’s high-strength, flexible nylon-polyethylene blend film requires 50% less energy3 to be produced compared to its rigid-container predecessor.

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Better Materials Compared to its predecessor, YES Pack requires 60% less packaging material to assure the quality of our dressing is maintained from our door to yours. The material savings for every YES Pack is equivalent to 8 empty plastic water bottles4.

Better Footprint We have eliminated 70% of the inbound transportation required to produce our salad dressing containers by no longer having trucks transport empty bottles to Kraft. Now, we manufacture YES Pack at the same location as where our dressing is produced. If you purchase 5 gallons of dressing per week in a YES Pack, you save the equivalent of driving a passenger car 6 miles every year5—just from this transportation improvement alone. Across the full life cycle of the new product filled with dressing, you save the equivalent of 1 passenger car mile with every YES Pack purchased instead of a rigid gallon jug, or 341 miles per year.

1. How were the benefits quantified?Kraft partnered with sustainability experts at PE INTERNATIONAL to conduct a Life Cycle Assessment, which quantifies the environmental benefits of the YES Pack innovation. Life Cycle Assessment (LCA) is a standardized6 method of evaluating environmental impacts throughout the life cycle of a product, from the extraction of resources from the earth, manufacturing and use, all the way through disposal.

For Kraft, LCA means understanding the source and magnitude of our impacts so we can drive improvement in our products, packaging, manufacturing, and distribution. After extensive data collection from our suppliers, technical modeling, and a rigorous third-party Critical Review of the study, we confirmed without a doubt that our new packaging design was not only better for our customers – in terms of yield and ease – but also in terms of environmental sustainability.

2. How does the new YES Pack affect my waste removal processes?YES Pack is a collapsible container, meaning it takes up less space in your disposal bins when empty than a rigid container would. In fact, YES Pack takes up 86% less space than its predecessor when empty. YES Pack production sends less waste to landfill than its predecessor through many stages in the package’s life cycle, and all told, the YES Pack reduces the mass of waste sent to landfills by over 50%.

3. What does the number in the triangle arrows mean on the package? The number (ranging from 1 to 7) within the triangle arrows on your plastic containers is a code that indicates the type of plastic (resin) from which the container is made. YES Pack displays 7, which is reserved for resins that involve recently developed and layered types of plastic. YES Pack is made from a blend of nylon and polyethylene.

4. How do I know if it’s recyclable?All plastics are physically able to be recycled – contact your local city or county council to see what facilities are in place for recycling YES Pack in your area. Anytime you wish to recycle plastics, check the resin identification code (see question #3) on the package against the list of plastics accepted by your local municipality.

Don’t forget – the corrugated cardboard packaging that delivers your YES Pack is also recyclable!

5. Isn’t the old package easier to recycle?The original rigid #2 HDPE bottle was readily accepted by most recycling programs, and YES Packs may not be as accepted for recycling in your area yet. However, all YES Pack customers benefit from reduced total waste, energy, and carbon impact over our original product, even when average7 recycling is credited to the old package but not the YES Pack. How is this possible? Our old bottle was a lot heavier, which means it takes more plastic and energy to produce and ship. YES Pack is lighter weight, more efficient in transportation, and results in less waste per serving to the landfill across the entire life cycle, and so is environmentally preferable even if your city is unable to recycle it right now.

6. How can I learn more about sustainability?To learn more, visit any of the following sites:

• What materials are accepted in your area? http://www.earth911.org

• How do I learn more about recycling plastics? http://plastics.americanchemistry.com/Sustainability-Recycling or http://www.epa.gov/osw/conserve/materials/plastics.htm

• Why should my restaurant implement sustainable business practices? http://www.restaurant.org/sustainability/restaurantsrecycle/

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Frequently Asked Questions about YES Pack

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