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Sustainability at Kraft Foods

- The Example of coffee

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Coffee is the second most traded commodity in the world, after oil

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25 million people in the world depend on coffee

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Our consumer brands

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“The farmer can earn a decent standard of living today and will have

an improved farm to pass on to her/his children in the future.“

”Coffee Sustainability:

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Our sustainability history

1993 – Kraft pioneer our first coffee sustainability program, targeted at improving Peruvian coffee quality

2000 – Kraft enters a public-private partnership in Vietnam supporting 2000 farmers

2003 – We are instrumental in establishing the Common Code for the Coffee Community, and join as a founding member in 2006

2003 – We launch our partnership with Rainforest Alliance

2005 – Kraft launch our first 100 % Rainforest Alliance certified retail coffee brands in France (Jaques Vabre), Sweden (Gevalia Ekologiskt), Italy (Splendid) and the United Kingdom (Kenco Sustainable Development

T b c…..

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Contd. Our Sustainability history

2006 – Yuban in US launches a full line of Rainforest Alliance certified coffees

2006 – Kraft buy the first Ethiopian coffee from Rainforest Alliance certified farms, blending it into our EU coffees

2006 – Jacobs Milea (100 % Rainforest Alliance certified) launches in Germany

2006 – McDonald’s EU signs an agreement with Kraft to launch Kraft-branded coffees sourced from Rainforest Alliance certified farms.

2007 – Saimaza launches a new 100 % RA coffee in Spain

2008 - Jacobs Nachhaltige Entwicklung 100% RA coffee launches at Away From Home in Germany

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Holistic = Sustainable

All three pillars accessed

From farmer to consumer

Economic factorsSocial factorsEnvironmental factors

Sustainable development

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Rainforest Alliance –our Partner since 2003

This leading international conservation organization focused on protecting ecosystems and setting comprehensive standards that conserve biodiversity and provide sustainable livelihoods by transforming …

Consumer behavior

Business practices

Land-use practices

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We use the coffees we buy forthe brands consumers like…

Sweden

FranceItaly

Germany

USA & Canada

UKSpain

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Environmentally responsible

Socially responsible

Financially responsible

and and

VISION:

“Sustainability to become a part of

every business decision we make”

New business strategy

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Kraft intend to continue walking the road of sustainability…

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We will do it for the coffee brands consumers appreciate the most..

together with our partner...

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Thank You!

Read more:

http://www.kraft.com/About/sustainability/