followership on social media
TRANSCRIPT
FOLLOWERSHIP& Social Media Marketing
FOLLOWERSHIP
What isA social network
?
Internet
platforms
CRMCustomerRelationshipManagement
GENERATION
(Y)
Is the generation of the population born between1980’s and the early 2000’s
INTERNET
TELEVISION
12.2h10.6h
Consumers of Gen Y
Are the consumers in control, because using the internet is a
second nature to them
Demographic
Sales
Communication
Immersion
Followership
Understanding
The collegeconsumer
96 College student
67 Females 29 Males45% Everyday users
of Social M.72% has one
profile or more 3Communicating, entertainment& boredom
The best attitudes recorded were towards these marketing methods:WOM, Banner Ads and Buzz marketing
Offline Online
Reference groups
TrustRiskierdecisio
ns
Traditional Marketing
We have to modify the strategy and the budget
Because now, we know more about our target marketsAnd our online supporters have stronger influence
Knowing them means more sales, more profits and brand strength increases.
UGCUser Generated
Content
Methodology
Demographic Variables
Communication Variables
Immersion Variables
Followership Variables
Demographic VariablesAge
GenderLevel of education
major
Communication Variables
Useimportance
Immersion VariablesHours of useAnnoyanceClick rateRelevance
Other than family
FollowershipPeople
TV/moviesmusic./books/artists/authors
universities/sports teamsOrganizationsRestaurants
RetailersBrand products
Figure 1
140 college student
56.4% Males 43.6 Females
24% Business 20% Law
17% Bio
sciences
OthersThe Questionnair
e
Lake superior state university
32
1
3.69
2.5
1.5
2.6
Lake superior state university
IrritationClicks
RelevanceLike rate
Demographic VariablesAge
Gender
Communication Variables
Use
Immersion VariablesHours of use
Click rateRelevance
Other than family
FollowershipPeople
TV/moviesmusic./books/artists/authors
universities/sports teamsOrganizationsRestaurants
RetailersBrand products
Figure 2
DemographicsGender and followership are
significantly related
CommunicationCommunication with firms online
isn’t significantly related to followership
ImmersionWe found significant relationship between followership and users
Immersion.
VS.
CONCLUSION