facebook webinar
DESCRIPTION
How to get your local business up and running on Facebook.TRANSCRIPT
Getting Started On Facebook
About Facebook
• Set up in Harvard 2004.
• Expanded to UK Universities 2005.
• Developer platform 2007.
• IPO’ed in 2012 for $16bn.
Profiles Versus Pages
• Profile is for personal use. + Friend– News feed
• Page is for business use. + Fan– Wall– Can advertise– Insights
How To Set Up Your Page
Show Mary’s Shoe Store
Vanity URL: www.facebook.com/username
How To Set Up Your Page
Edit Page >> Edit Settings
Customising It
• Cover Pic (851 x 315)• Avatar (180 x 180)
https://www.dropbox.com/home/Facebook%20Profile%20%26%20Cover%20PhotosAny further artwork requirements, just ask Jana.
• About Us Text• Pages You Like
Content: General
• It’s all about Images– Posts with photos get 53% more likes, 104%
more comments, 84% more click-throughs than text-based posts. (Kissmetrics)
• Less words. About 20 is optimum.• Engaging - ask questions.• Frequency - Insights/Posts/Days to see when your
fans are online
Content: General
• Be Engaging - ask questions.
Content: General
• Think About Frequency - Insights/Posts/Days to see when your fans are online
Content: Specific
• What do they want to hear about?• Think Local, National, Global• Look at facebook.com/maxol
Photo Sizes
Using The Scheduling Tool• Can be used to schedule content• Can’t be used to share other people’s
content
Promoting Your Page• Tell everyone!• Invite people to like your Page• Add the link to your email signature or website• Network it: think of
SponsorshipsSuppliersOther local businesses
Monitoring It• It’s a two-way communication channel
– Put your email address on as the main contact so you get notified and can respond to private messages
– Don’t just push out sales messages– When you use @
Negative Feedback
How To Handle It• Do not delete it• If it’s small – handle it, positively and politely• If it’s tricky – take it offline
Thank You
• Thanks for listening.• Any questions?
Next Session: 29 April
2. Twitter: Tuesday, 29 April, 3pm.
• How to set up your Twitter account• Finding followers• Using the search tool to find
local people in your area• Measuring it
After That…
3. Instagram: Tuesday, 6 May, 3pm.
• How to set up your Instagram account• Finding followers• Using hashtags to your advantage• Measuring it
Get In Touch