facebook strategies webinar

21
Strategies Presented by Lisa Colton, Founder & President, Darim Online

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Presentation to Darim Online on Facebook Strategies, Nov 16, 2010.

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Page 1: Facebook Strategies Webinar

Strategies

Presented by Lisa Colton, Founder & President, Darim Online

Page 2: Facebook Strategies Webinar

COMMUNICATIONS REVOLUTION

Page 3: Facebook Strategies Webinar

COMMUNICATIONS REVOLUTION

Page 4: Facebook Strategies Webinar

P.O.S.T.

People: Who is your audience?Objectives: What are your goals?

• Marketing/outreach (to whom?)

• Strengthening community (ambient awareness)

• Strengthening ties to the organization

• Education

Strategy: How will you achieve the objectives?

Technology: Is Facebook a good tool? How will you use it?

Page 5: Facebook Strategies Webinar

#1 THIS IS AN ATTENTION ECONOMY

Page 6: Facebook Strategies Webinar

Know Your

Audience

To whom? What do they want? What do they need to know/feel?

Page 7: Facebook Strategies Webinar

#2: FIND YOUR VOICE

Page 8: Facebook Strategies Webinar

Can

You Hear It?

Temple Israel, Memphis Facebook Page

Page 9: Facebook Strategies Webinar

#1

Social media is

continuing to evolve.

Fast.

# 3: LISTEN & ENGAGE

Page 10: Facebook Strategies Webinar

OpenYourEars

Temple Sinai, Oakland, CA

Page 11: Facebook Strategies Webinar

OpenYourEars

Temple Israel, Memphis Facebook Page

Page 12: Facebook Strategies Webinar

#4: ADD VALUE

Page 13: Facebook Strategies Webinar

Adopt a 1:12 ratio:

Every 1 time you self promote, add value 12

times. Try it!

Page 14: Facebook Strategies Webinar

#5 Put Down the Bull Horn.

Page 15: Facebook Strategies Webinar

Ask a Question!

Page 16: Facebook Strategies Webinar

LEVERAGE NETWORKS

Page 17: Facebook Strategies Webinar

Strengthen Ties

Congregation in Santa Barbara during fires that forced evacuations

Page 18: Facebook Strategies Webinar

#6: BE TRANSPARENT

Page 19: Facebook Strategies Webinar
Page 20: Facebook Strategies Webinar

http://dashboard.imamuseum.org

Page 21: Facebook Strategies Webinar

NEW GROUPS

http://mashable.com/2010/10/06/facebook-groups-2/