How to SMASH Facebook

competitions While Staying Within

The Law

• Why you might want to run a Facebook competition and how if done properly, they can have a HUGE positive impact on your business

 • Discover what types of prizes you should offer to not only get the

most people entering but also to ensure that you get the right type of people entering

 • Get the low down on what method of entry you should use for best

results, what type of images to use and how to promote your competition

 • Learn how to actually set up the Facebook competition - it's easier

than you think! • Hear the simple steps you can take to ensure you stay within the

law in running your Facebook competitions and avoid running an illlegal lottery, being fined £5000 and potentially facing a prison sentence

We will be covering:

Interesting facts about me:

Lead on ITV’s

BILLION pound

deal for digital

switchover

Internet Marketing Devotee

Ex Board Director

of a £100m+ Internatio

nal Property Business

Happily Married

& 2 x Perfect Littluns

aged 2.5 & 0.5

Solicitor of the Year

Runner Up Twice…

And my special guest:

Veronica Pullen

APCTC Small

Business Coach of the Year

Social Media

Columnist

Three times Entrepreneur of the Month

Author of Social

Prospecting for

Twitter

Why run Facebook competitions:

1 …………………

2 …………………

3 …………………

9,000 e-mails captured23,000 likes388,700 unique views200% return on investmenton orders in the first 10 days

What type of prizes?

Maybelline 3000 to 13,000 fans in 3 weeks

Methods of entry:

1 …………………2 …………………3 …………………4 …………………

How best to promote?

Advantages of using timeline:

1 ………………

2 ………………

3 ………………

4 …………………

Disadvantages of using timeline:

1 ………………

2 ………………

3 ………………

4 ……………….

Advantages of using app:

1 …………………2 …………………3 …………………4 …………………

Disadvantages of using app:

1 ………………

2 ………………

3 ………………

4 …………………

Timeline Promotion

Third party apps

Do you really need a contest?

What is your objective?

What type of contest will you run?

Choose a relevant prize

Are you going to use an app or post direct on your page?

Promote. Promote. Promote (including the Terms of Promotion)

Follow up

Facebook rules

From Social Media Examiner

Three types of ‘promotions’ recognised in law

1 …………………

2 …………………

3 …………………

What constitutes free?

(OR in the US:

what constitutes “consideration”?)

Prison£5000

fine

Regulatory investigation

Wasted time/stres

s/worry

Wasted money/eff

ort

• the full name and address of the promoter;• any restrictions on, or conditions of, taking part (for

example, age, number of entries and geographical restrictions);

• any requirement for a proof of purchase;• the closing date;• judging criteria;• the number and nature of prizes including those that are

available to win and those that are guaranteed to be won;• how winners and results will be announced and if the

promoter intends to feature the winners in post-event publicity;

• who will own copyright in entries;• whether the promoter reserves the right to amend the rules;

and• whether the promoter is allowed to provide a cash

alternative for any prize.

CAP CODE:

SOLUTIONS

Put the right legal

documents in place

Terms of Promotion

Publicise

Ensure free route of entry

3 working days

minimum

Postal address

Ensure requisite skill

Deter significant

% of population

Have evidence to back this up

1. . Check that your competition involves the requisite skill, judgment or knowledge or that your give-away has a free entry route

2 Customise your Terms of Promotion

3. Publicise your Terms of Promotion along with your competition or give-away

Action Plan:

• The 5 biggest mistakes small business owners make that they wouldn’t if they had a good lawyer advising them

• Stress free recruitment of your ideal employee

• Franchising, the final frontier…. Is it for you?

• How to prepare your business for outside investment

• The legalities of running an e-commerce store

• How to buy or sell a business with confidence

Forthcoming Webinars:

Any questions?

Thank You!